Learn the new seo process and how to do real company stuff in internet marketing RCS

1. OLD SEO June 2012
“Good Links” Page 1 of Google
Many links per month
Your Keyword “Exact”
Page 1 of Google

2. Exact
Match
Links
Exact links “Your
selected keywords”
Now decreases
search rankings

3. How do we make
Happy Again?

4. Google Brands
Reward = More
website traffic

5. Internet Marketing Branding?
Partial Match Branded Links
Brand =
American Lock Service
Brand + Keyword =
American Lock Service
Locksmith
Brand + Location +
Keyword =
American Lock Service
Locksmith Philadelphia
Brand + Location +
Location + Keyword
American Lock Service Step 1 of 3
Locksmith Philadelphia
19124

6. Marketing for All Keywords
Content Marketing (Blogs)
Increases Google Rankings
Adds relevant content
Adds relevant links
Increases Traffic
Targets new & old
keywords
Additional traffic from long
tail searches
Traffic Lasts Longer
Lasts for years on Google
search
More time on page Step 2 of 3
Longer website visits
Increased conversions

7. Sponsor an event Paid links
Host an event Paid Twitter followers
Share knowledge Paid Facebook likes
Share data Do Real Company Stuff! Paid reviews
Develop a cause Paid articles
Real Company Stuff! Get the hint!
Followers/Fans
Engagement
Stand for something
Share expertise
Share data
Step 3 of 3

8. http://www.mybobs.com/

9. Create Buzz
Publicity, Branding, LINKS
Press Release before event – News sites links
Post to event sites and local city calendars links
Social Media – Personal sites & conversation links
Website Content Marketing – Event information & occurrences links
Creating Buzz Will Get You Links From Everywhere

10. All Services Mentioned Are Available At
Seo Hop internet marketing services include:
Search Engine Optimization
Pay Per Click
Social Media Marketing & Optimization
Conversion Rate Optimization & User Experience
Google Analytics
Buyer Persona Development
Content Marketing
Web Design