The Walton Area Chamber of Commerce & SEOM Solutions are hosting the second part in a 4 part series on Interactive Marketing. In this session, Session #2, Matt Titus will review the basics of Strategic Development, Annual Marketing Calendars and how to estimate and allocated budgets.

1. ANNUAL MARKETING STRATEGY
DEVELOPMENT
PUTTING SOCIAL TO WORK
PRESENTED BY: WaltonArea Chamber of Commerce & SEOM Solutions

2. REVIEWING |WHAT,WHO AND WHEN
What products or services are you selling?
Who are your most sought-after consumers?
- Where are those consumers located?
When should you target the audience, based on
target audience and their location?

3. WHAT DOYOU OFFER | SESSION #1 RECAP
Restaurant
What
 Full Bar Options
 Complimentary Shuttle
 Unique Coastal Cuisine
 Culinary ChefTraining Program
 Located on 30A
 Serves Lunch & Dinner
 Entertainment
 Signature desserts
Real Estate Brokerage
What
 20+ Local, Experienced Agents
 Rental Company Relationships
 Listing Agent Experts
 Main office on 30A
 Advertising Budget for Listings
 X amount toTraditional
 X amount to Interactive

4. WHAT DOYOU OFFER | SESSION #1 RECAP
A/C Company
What
 Air Allergen Removal/Improvements
 24/7 Service/Repair
 Serves all ofWalton & Bay County
 Preventive Maintenance
 New Units at Discounted Prices
 Licensed & Insured
Rental Company
What
 Largest rental inventory in Seaside
 Exclusive ONSITE rental office
 Hosts variety ofAnnual events
 Group accommodations
 Meetings &Weddings
 Property Management
 Housekeeping
 Maintenance

5. WHO & WHERE DOYOU OFFER IT | SESSION #1 RECAP
Restaurant
Who
 Casual diners
 Families w/ Children
 Nightlife Seekers
 Couples & Singles
Where
 Local Area
Real Estate Brokerage
Who
 Families w/ children
 Couples
 Married & Dating
 HHI: $125k+
Where
 Drive Market
 Reference GEO Report in GoogleAnalytics for
list of most popular areas

6. WHO & WHERE DOYOU OFFER IT | SESSION #1 RECAP
A/C Company
Who
 Primary & Secondary HomeOwners
 Allergy ridden homes
 Families with children
 Rental Companies
 General Maintenance Companies
Where
 Local Market
 Walton County
 Bay County
Onsite Rental Company
Who
 Families with children
 Couples
 Married or Engaged/Dating
 HHI: $95k+ annually
Where
 Drive Market
 Reference GEO Report in GoogleAnalytics
for list of most popular areas

7. WHEN DOYOU OFFER IT
Q1 2015
JAN: Maintenance
FEB: Maintenance
MAR: Allergies
Q2 2015
APR: Allergies
MAY: Allergies
JUN: Service
Q3 2015
JUL: Service
AUG: Purchase/Replace
SEP: Purchase/Replace
Q4 2015
OCT: Purchase/Replace
NOV: Maintenance
DEC: Maintenance
A/CCompany
RefertoSlide#4for
WHAT

8. WHEN DOYOU OFFER IT
Q1 2015
JAN: Local Promo
FEB:Valentine’s Day
MAR: Spring Break
Q2 2015
APR: Easter
MAY: Cinco De Mayo
JUN: Entertainment
Q3 2015
JUL: Entertainment
AUG: Entertainment
SEP: Entertainment
Q4 2015
OCT: Halloween
NOV: Local Promo
DEC: Local Promo
Restaurant
RefertoSlide#3for
WHAT

9. PROMOTION DETAILS | RESTAURANT
Local Promo
 Kids eat free
 Florida ID gets you $3 draft
Valentine’s Day
 B to B deal with local provider
Spring Break
 Idea 1
Easter
 Family Buffet/Easter Lunch &
Dinner
Cinco de Mayo
 Idea 1
Entertainment
 Idea 1
Halloween
 Idea 1
 Idea 2
Local Promo
 Idea 1

10. MARKETING CALENDAR | RESTAURANT
JANUARY FEBRUARY MARCH
PROMOTION Wk 1 Wk 2 Wk 3 Wk 4 Wk 1 Wk 2 Wk 3 Wk 4 Wk 1 Wk 2 Wk 3 Wk 4
Local Promo
Valentine's Day
Spring Break
APRIL MAY JUNE
Wk 1 Wk 2 Wk 3 Wk 4 Wk 1 Wk 2 Wk 3 Wk 4 Wk 1 Wk 2 Wk 3 Wk 4
Easter
Cinco de Mayo
Entertainment
JULY AUGUST SEPTEMBER
Wk 1 Wk 2 Wk 3 Wk 4 Wk 1 Wk 2 Wk 3 Wk 4 Wk 1 Wk 2 Wk 3 Wk 4
Entertainment
Entertainment

11. SUPPORTING MEDIA TACTICS
Traditional Media
 Print
 Direct Mail/$200
 News Paper/$225
 Magazine/$1,000
 Handouts/$150
 Radio
 AM/FM/$400
 Satellite Radio/$12,000
 Internet Radio/$8,000
Interactive Media
 Social
 Social PPC/$50
 Blog/free
 Media/$300
 Video/Image
 Display Media/$100
 Search Engine PPC/$100
prices reflected above are an estimate and should be adjusted based on your individual needs

12. ASSIGNING A BUDGET | RESTAURANT
Local Promo - $550 - Jan 1 – Jan 21
 Radio/$200
 Local News Paper/$225
 Paid FacebookAd/$125
Valentine’s Day - $250 - Jan 22 – Feb 15
 B to B deal/$200
 Facebook Events/Paid Promos/$50
 Cinco de Mayo
 Entertainment
 Halloween

13. DETERMINING POST-TYPE FREQUENCY
Engagement,
40%
Social Profile
Promotions, 5%
Marketing, 30%
Events, 10%
Media/Images
&Video, 15%
POSTS BYTYPE
Communication
 Facebook
 Blog
 Twitter
 Google+
 LinkedIn
Images
 Instagram
 Pinterest
 Facebook
 Google+
 LinkedIn
Video
 YouTube
 Vimeo
 Facebook
 Google+
GEO Location
 Foursquare
 Facebook Places
 Google Maps

14. SESSION #3 |WHATTO EXPECT
Dissecting Search
Google Maps/Places & Google+
Organic Search Engine Optimization
 Video, Content & Blogs, Images
Search Engine PPC
Google Analytics

15. REACH OUT
Camile Burlison
Director of Membership Development
Walton Area Chamber of Commerce
P: (850) 267-0683
Camile@waltonareachamber.com
Mary Huey
Programs & Events Coordinator
Walton Area Chamber of Commerce
P: (850) 267-0683
Mary@waltonareachamber.com
MatthewTitus
Digital Marketing Director
SEOM Solutions
P: (850) 830-6385
Titus@seomsolutions.com