SEOM Solutions has developed a Digital Marketing Strategy planning series in conjunction withe the Walton Area Chamber to help local businesses develop a digital marketing strategy and improve their social marketing efforts.

1. ANNUAL MARKETING STRATEGY
DEVELOPMENT | SESSION #1
PRESENTED BY: WaltonArea Chamber of Commerce & SEOM Solutions

2. DIGITAL MARKETINGTACTICS OVERVIEW
Main Site
HQ
Social Marketing
Organic
Paid Social
Media
Organic Search
Organic
Paid Search
Media
Display Advertising
Media

3. SEARCH ENGINE RESULTS PAGE (SERP) ANATOMY
PAID Search Results
PAID
Search
ResultsORGANIC Search Results
MAPS
Local Search

4. PAY PER CLICK | SEARCH ENGINE PPC
Paid Search, Pay-per-Click, PPC, Search Engine PPC
Transactional, generates clear results
Short term gain/Long term loss
Pay Search Engines a pre-determined amount of
money every time a web user clicks on your ad,
generating website traffic on a Cost Per Click model
Google Adwords (Google)
Bing Ads (Bing &YAHOO!)

5. ORGANIC SEARCH | SEARCH ENGINE OPTIMIZATION
Organic Search, SEO, Search Engine Optimization
Transactional, generates clear results
Long term gain/Short term loss
When your website naturally ranks within the Search
Engines for keyword phrases relevant to your brand,
product or service.

6. LOCAL SEARCH | MAPS SEO
Local Search, Maps SEO, Google Maps, Google Places, Google
Business
Transactional, generates clear results
Long term and Short term gains
A must for all brick & mortar small businesses
A Google Maps listing represents a brick & mortar business and
includes map location, contact info and other basic information
about your business
Google Maps (Business/Places)

7. SOCIAL MARKETING
Social Marketing, Social
Transactional, generates clear results | Influential
Long term investment
Social Marketing is for every business. Selecting the
proper social channels based on your goals and
objectives will ensure your social marketing strategy is
successful

8. WHEREYOU SHOULD BE
Images
Instagram
Pinterest
Facebook
Google+
LinkedIn
GEO Location
Foursquare
Facebook
Places
Google Maps
Communication
Facebook
Blog
Twitter
Google+
LinkedIn
Video
YouTube
Vimeo
Facebook
Google+

9. PAID SOCIAL | FACEBOOK ADS
Paid Social, Social PPC, Social Pay-per-Click
Transactional, generates clear results | Influential
Short and Long term investment
Facebook provides users with multiple ways to place
ads on their platform, including boosting posts,
newsfeed ads, right hand side ads and Page
promotions
Facebook Ad Solutions

10. DISPLAY ADVERTISING
Display Advertising, Display Media
Influences audience, branding
Short or Long term investment
Same concept as Search Engine PPC
in regards to the Pay-to-Play model,
but you’re targeting users based on
their habits, location or browser
history and showing them display ads,
rather than text ads
Google Adwords (Google)
Bing Ads (Bing &YAHOO!)

11. CREATINGTHE RIGHT CONTENT | SESSION #2
What products or services are you selling?
Who are your most sought-after consumers?
- Where are those consumers located?
When should you target the audience, based on
target audience and their location?

12. REACH OUT
Camile Burlison
Director of Membership Development
Walton Area Chamber of Commerce
P: (850) 267-0683
Camile@waltonareachamber.com
Mary Huey
Programs & Events Coordinator
Walton Area Chamber of Commerce
P: (850) 267-0683
Mary@waltonareachamber.com
MatthewTitus
Digital Marketing Director
SEOM Solutions
P: (850) 830-6385
Titus@seomsolutions.com