Social Media Optimization (SMO) is a set of methods and techniques for generating publicity through social media, online communities and websites in an optimized manner

1. Social Media Optimization
Social Media Optimization (SMO)
Social media optimization has grown as an important mix for search engine marketing and
optimization. It is the process of refining a website so that its awareness and content are
easily broaden through social mediums and online communities by users and visitors of the
website.
Social media optimization helps to combine the goals of internet marketing with social
media sites such as Digg, Flickr, MySpace, YouTube and many others. It is the method of
social media activity with the intention of attracting unique visitors to the website. Social
media optimization is one of two online methods for perfect website optimization.
Social media optimization can be defined as a process of accomplished marketing
communication and branding goals through the use of various social media websites. It is a
process to optimize web sites, so that they are easily connected or interlaced with online
communities and community websites.
Social media optimization is used to drive traffic from sources other than the search
engines. Social media take many different forms including Internet forums, web logs, social
blogs, wikis, pod casts, pictures and videos. It is an important aspect of web marketing
which helps you in building your company image, identification and online communication
strategy. Orkut, Facebook, Linkedin, Digg, Stumble upon, Flickr, Twitter, My Space, hi5 and
Youtube are some of the good examples of social media websites.

2. Categories of social media optimization
Social media features added to the content itself, including: RSS feeds, social news and
sharing buttons, user rating and polling tools and incorporating third-party community
functionalities like images and videos.
Promotional activities in social media aside from the content being promoted, including:
blogging, commenting on other blogs, participating in discussion groups, and posting status
updates on social networking profiles.
Social media optimization is associated to search engine marketing but different in few
ways with the primary focus on driving traffic from sources other than search engines
which help to improved search ranking for successful social media optimization. Social
media optimization is in many ways allied as a technique to viral marketing where word of
mouth is created not through friends or family but through the use of networking in social
bookmarking, video and photo sharing websites.
Social media optimization is measured as an integral part of an online reputation
management (ORM) or Search engine reputation management (SERM) strategy for
companies or individuals who concerned about their online presence.
Advantages of Social Media Optimization!
• Helps in increase traffic.
• Create word of mouth for your products and services.
• Additional visibility and accessibility of your business.
• Increase inbound links.
• Provide higher search engine rankings.
• Build recognizable branding for your products and services.

3. Marketing Strategy
For Social Media Optimization
• Make your central hub.
• Determine potential Communities and Networks.
• Learn communities.
• Create strategies to deliver unique content.
• Keep followed each step effectively.
How SEO Outsourcing India helps in Social Media Optimization!
SEO Outsourcing India helps companies and individual to expand their client base and
deliver better results without offensive the bottom line. We have a broad coverage on
Social Media Optimization services to the companies from all over the world get in touch
with us each day to achieve this objective. We help individual to acquire new clients,
manage existing ones, deliver the reports and remain visible all time.
Tips SEO Outsourcing India offers for right social media optimization!
• Put tagging and book marking.
• Create ability for easy and quick linking.
• Must have the social networking.
• Comments get posted on the live contents.
• Generate blog for your sites.
• Compensate the inbound links.
We at SEO Outsourcing India specialized in Social media optimization services. We are
arrogant of our professional expertise and positive attitude to meet each of your
professional requirements. Reach us with all your requirements on Social media
optimization by writing an email on info@seooutsourcingindia.com or by visiting our
online website www.seooutsourcingindia.com.
For more information on Social Media Optimization visit us at:
http://seo-topics.seooutsourcingindia.com/