@MirandaM_EComm
Miranda Miller's Facebook Marketing workshop presentation on Dec 1st, 2011 at the Owen Sound and North Grey Union Public Library. Co-presenting with Gem Webb. Sections of the presentation were demonstrated on-screen or included in take-home material for participants and are not in the slides.
Designing IA for AI - Information Architecture Conference 2024
Facebook Marketing - Miranda Miller
1. Facebook Marketing How to Use a Facebook Page to Promote Your Small Business December 1 st , 2011 – with Miranda Miller & Gem Webb at Your Business Name Here
Overview of where people are sharing What are they sharing? Photos Videos Their own activities Events Music Recent purchases Recommendations Bad experiences
Why do you think Facebook is a good marketing tool? Not a magic bullet Do you have realistic expectations Are you already on Facebook, and do you enjoy it Who do you hope to attract? And what are you willing to do to get those people onboard? Current customers, new audience, etc. Integrated marketing – are you already using radio, newspaper, magazine ads, PPC or banner ads online, other social media, in-store signage? Facebook can complement all of these other methods of advertising by attracting and keeping people in contact with your business. Is Facebook right for your business? What will the approval process be to post content? Are you working in an area with liability issues? Insurance, health care, etc. Can you commit – must be able to keep page active – starting one and leaving it to sit looks even worse than not having one.
Increase sale per customer, word of mouth marketing Target new potential customers, increase visibility Monitor and control the conversation about your company Enhance the experience for customers with timely information, answers, and service – meet them where they are, when they’re trying to reach you Show your passion and knowledge through updates and involvement in your industry
See workbooks and review
High level overview – will get into specifics with Gem What do you already have: Newspaper articles about your company? Community sponsorships or awards – photos? Articles? Memberships to any organizations you can link to? Product or service listings? Etc
Gem’s session
Use dropdown box to see Reach by All Page Content, Your Posts, or Stories by Others