The document discusses trends in online media, public relations, and journalism jobs. It finds that employment in PR is expected to grow 18% by 2016, faster than average. Median salary for PR jobs in 2006 was $47,350. Journalism jobs growth will be slight but opportunities exist at small, online publications. Many graduates reported writing for the web as part of their jobs in PR and reporting. Required skills include writing, grammar, and news judgment. The document also provides tips for online job searching and professional development.