Video Trends F09

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Michigan State University

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Online video trends and visual communication By Serena Carpenter 2009 http://serenacarpenter.com

TV watching intertwined with Net ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Parkersburg, IA tornado Adding Video to Maps

Social TV ,[object Object],[object Object],[object Object],[object Object]

Live Shots ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Record Skype calls ,[object Object],[object Object],[object Object],[object Object]

Streaming live video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Monitor and Increase Reach ,[object Object],[object Object],[object Object],[object Object]

MoJos or Backpack journalists ,[object Object],[object Object],[object Object],[object Object]

http://lofihistyle.com/2008/02/flip-video-vlog-tale-of-two-formats_21/

IPOD NANO ,[object Object],[object Object],[object Object]

iPhone ,[object Object],[object Object],[object Object],[object Object],[object Object]

Encourage sharing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Television ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Anatomy of local breaking story ,[object Object],[object Object],[object Object],[object Object],[object Object]

Newspapers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

AZ Republic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Washington Post ,[object Object],[object Object],[object Object]

PR and Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Broadcast v. Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Storytelling with Video ,[object Object]

Bring viewer closer means less narration ,[object Object],[object Object],[object Object],[object Object],[object Object]

TV News Big Macs Mark Anderson, 1993 NPPA Ernie Crisp TV News POY TV News Packages Often Become “Big Macs.” Why? Time, Ease, Habit, Emulating Others, Personality-Driven Nature of TV News

Avoid reporter-centric, word-driven stories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Video lead ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

And don’t forget to understand users!!!!!!! ,[object Object],[object Object],[object Object],[object Object]

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Exercise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Video Trends F09

1. Online video trends and visual communication By Serena Carpenter 2009 http://serenacarpenter.com

3. Lean-forward vs. Lean-back

4. Parkersburg, IA tornado Adding Video to Maps

5. Clickable Ads

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12. http://lofihistyle.com/2008/02/flip-video-vlog-tale-of-two-formats_21/

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22. Foster system in Detroit

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26. TV News Big Macs Mark Anderson, 1993 NPPA Ernie Crisp TV News POY TV News Packages Often Become “Big Macs.” Why? Time, Ease, Habit, Emulating Others, Personality-Driven Nature of TV News

27.

28.

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30. Guide Users

31. Do not overwhelm user

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Notas del editor

&quot;Unlike television consumption, which mostly happens during the prime-time hours of 8 p.m. to 11 p.m., people across all demographics are watching online videos consistently throughout the day and night, with the exception of dinnertime, 40% of young adult US households view Internet video on the TV at least once per month. 57% users at least once a month (Nielsen ‘09) Cell phone users are more likely to record video on their cell phones than they are to watch it; 19% of cell phone users now say they have recorded video with their phone.
http://money.cnn.com/video/ Dish of new videos to highlight videos. Graphics team developed it to merchandise video content better. Dynamic experience
Forrester projects that 31 percent of U.S. homes will have DVRs by the end of this year. To deal with DVRs, Cablevision announced today that it will begin rolling out interactive TV ads, allowing viewers to use their remotes to “click” on a commercial in order to get more information.
Co-watching tv Just announced. Ap you get via FB. MySpace has something like this IBM is developing a remote control that will automatically blog and/or microblog what you’re watching.
http://www.lohud.com/article/99999999/MOGULUS0106/399990025&template=mogulus
Which lead to small recording devices
http://newteevee.com/2009/09/12/hands-on-ipod-nano-vs-flip-sd/ Nano just released this week with Video. Stores 8 hours. Small $150
Serious competitor to Flip. Possibility for HD http://cbs4.com/video/?id=78304@wfor.dayport.com
Encouraging sharing http://alphachannel.msnbc.msn.com/archive/2008/01/07/551316.aspx
At least a dozen markets. Cuts in staff Press conference, ribbon cuttings KARE 2-3 times a week
Push for video in 2006 is changing. However, video takes time and people are not so a return on their investment.
http://abcnews.go.com/Technology/JustOneThing/story?id=8398641
Said some very harsh things such treating sources with little respect, need to sensationalize, teases, negativity
http://asu.news21.com/changing-policy/
http://asu.news21.com/the-virgin-of-guadalupe/

Video Trends F09

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Video Trends F09

Notas del editor