1. –
Level 3 Cambridge Introductory Diploma in Media
Unit 13:
Planning and Pitching a Print based Media
Product
Serena Keogh - 1156
St. Andrew’s Catholic School – 64135
2.
3. Contents Page.• SLIDE 3-LO4
• Slide 4-Enviroment of Presentation.
• Slide 5-7- Evidence of Pitch.
• Slide 8-Sources I used for my pitch.
• Slide 9- Materials used.
• SLIDE 10-LO5
• Slide 11-Feedback of Pitch-Witness Statement.
• Slide 12-17-Feedback of pitch-Survey monkey.
• Slide 18- Feedback of pitch-Publisher Interview.
• Slide 19- Calendar Events.
• Slide 20-21-22- Pitch Improvements made.
• Slide 23-24- Production Plan.
• Slide 25-26- Risk Assessment.
• Slide 27-28-29-30-Legal and Ethical Issues.
• Slide 38- watermark
• Slide 39-Conclusion.
4. Environment of Presentation.
I have got images of the computer
an apple mac where I have
produced my magazine and where
my presentation will be shown
from. I have also got an image of a
slide changer, so that I don’t have
to stand by the computer. Lastly, I
have got a image of the interactive
whiteboard where my
presentation will be showed from.
7. Evidence of Pitch
On these 3 slides I have given
evidence demonstrating that I
have presented my pitch to my
class, there is proof of this as
when presented I was getting
recorded on the camera as well as
this while I was presenting the
publisher was filling out my
‘witness statement’ form by doing
this is gave me feedback on what I
need to improve on and what
went well in my presentation. As
well as this some of the
employees watching were able to
ask me any questions as well.
8. Sources I used for my pitch
• Working out the sales figures-
http://www.payscale.com/research/UK/Industry=Magazine_Publisher/Salary
• Advertising Revenue- http://www.sheengate.co.uk/advertising/advertising-
rates/
• Chairs from Ikea- http://www.ikea.com/gb/en/catalog/products/70224756/
• Tables from Ikea- http://www.ikea.com/gb/en/catalog/products/80213074/
• Laptops- http://www.pcworld.co.uk/gbuk/computing/laptops/laptops/apple-
macbook-air-11-6-10118359-pdt.html
• Place of work- https://www.gumtree.com/p/office-space-offered/-epsom-
kt18-office-space-for-rent-£195-per-month/1152591251
• Distribution costs- http://print24.com/uk/product/magazines/
9. Marketing and Advertising my magazine.
One way in which I am going to advertise my magazine is via the soci
al media I which is called ‘above the line advertising’
I am going to advertise my music magazine via social media-
•Facebook.
•Twitter.
Benefits of Social media advertising-
•Cheap.
•Mass audience- therefore my magazine will become more popular.
•Typically a quick response as everyone is online.
•Communication and interaction with my target audience directly, t
herefore building a relationship with them therefore gathering more
ideas for more magazines to come.
I could advertise my magazine in other magazines, on YouTube (pre r
oll) or billboards or giving out leaflets although this way will cost a lo
t more money compared to making a twitter/facebook page which is
free.
10.
11. Materials used.
• PowerPoint
• Prezi
• Word Document
• Internet
• Public Drive.
• Paper/Pens.
• Survey Monkey(internet)
• N.Craftswordpress.(internet)
12. Conclusion.
• In this learning outcome, I have displayed the materials and
sources I have used within my magazine pitch. This learning
outcome also shows evidence of my witness statement which
I was given from the publisher which contained what I did well
in, and areas which I could improve on, and these were
evident in the witness statement, as well my interview with
my publisher.
• I also included evidence where I got my feedback from such as
Survey Monkey.
15. Feedback of Pitch-Survey Monkey.
• This is evidence, that after my picture I emailed the publisher,
as well as other employees who will also be working alongside
me if the publisher decides he likes my magazine.
16. Feedback Of Pitch- Survey Monkey.
Here, I gained feedback by creating a survey monkey
questionnaire by asking the publisher himself, and his
employees a number of questions of on how my pitch
went and how I could improve for future pitches to come.
One of the questions I asked was which magazine they
preferred out of my two idea, and most of them said they
preferred my first idea ‘Simply Sound’
What I have gained from my magazine
feedback is that over the two magazines I
have created the employees and the
publisher, said that they preferred my
first magazine idea ‘Simply Sound’, some
of the reasons were that they preferred
the house colours, more and that they
appealed more the female and male. As
well as the bright yellow, standing out
against the grey which made all my
conventions on my magazine pop.
17. Feedback of Pitch-Survey Monkey
Here, I have asked the publisher, and
his employees as to what they would
rate my pitch out of 10, and 1 being
bad. The majority of people said that
my pitch was around a 7, as well as a
few people giving it a 10.By them
doing this it helps me to know what I
need to improve on to get all 10s.
18. Feedback of Pitch-Survey Monkey
Here I have asked the publisher,
and his employees as to what
were to strengths of my pitch
most of them said I spoke clearly,
which meant they understood the
pitch. As well as they said I was
dressed smart, and I presented my
pitch well. By gaining feedback like
this it helps me to understand that
I need to include these strengths
in future pitches to come.
19. Feedback of Pitch-Survey Monkey
Here, I have asked the
publisher and his employees,
as to which magazine they
preferred out of my two ideas,
all of them said they would
consider buying my first idea
‘Simply Sound’ a lot of them
said they preferred the house
colours more. Gaining
feedback like this allows me to
know what I need to do, to
improve my second idea, and
possibly add more
conventions into my first idea
to make it even better.
20. Feedback of Pitch-Survey Monkey
Here, I have asked the
publisher as well as his
employees as to what I could
do to improve on for future
pitches, the publisher said to
included a slide on the
spending power, and how the
price of my magazine will be
affected by other competing
magazines.
Improvement made!
21. Feedback of Pitch- Interview.
• Ways in which I gained feed back for my pitch which was by having an interview with the
publisher, where I asked my publisher questions on what went well and where I could improve.
There was proof of this by as I was interviewing photos were being taken.
Here are the questions I asked my publisher:
1. Did you think I present my pitch well? And what did you think was the best part of my pitch?
2. Did you feel that I had a good mixture of using my script and talking directly to the audience?
and if not what I could I do better.
3. Did you think my Front cover and DPS, looked professional enough to buy it? And if not what
could I add to improve it.
4. Did I cover aspect of the my topic?
5. Did I manage and explain the financial aspect well, and was it easy to understand the overall cost
to produce my magazine?
6. Is there anything I didn’t include? Or was there a particular area of my presentation I could
improve?
7. Do you have any tips for me to use in future presentations to come?
22. Calendar Events.
• My magazine will be published on 1st November.
• Within my magazine, I have include gossip. Festival dates which are 22nd July, 23rd July
24th July at V festival.
• Upcoming magazines and future magazines will be released on the 1st of each month.
• There will be a puff promotion on the front cover of my magazine which will be
advertising to my readers that they will have a chance to win festival tickets. The reason
why I have decided to include a puff promotion which allows you to win something,
would persuade my target audience especially because they are young, to read my
magazine.
23. Pitch Improvements.
Here I have improved my pitch by including,
the spending power. Here I have talked
about the price of my magazine, how the
price of my magazine will be different to
other magazines, how it will compete. As
well as how much money I will be making in
an estimated year.
Another weakness I was given when
pitching was to make sure that I put in
any of my profits in green, to show that
this is a positive thing. As well as putting
the total costs in red, as this is what I
will be loosing it order, to create my
magazine.
I was also given feedback, such as to not use my
script as much and try not to rely on that. A way in
which I have improved is by practising talking, in
front of some of my employees, without having any
script to hand, therefore this gets me use to having
to make more eye contact with the people I am
pitching to, as well as makes the people focus more
on what I am talking about rather than them
focusing on the paper I am holding in my hand.
24. Pitch Improvements Continued.
Here is my corrections that I was given
back, for my Photoshop work. For my
front cover I was told that I needed to
move all the conventions of my magazine
to the left, like my titles ect.I was also
told that I should add a festival logo onto
my puff promotion. I have also worked on
my corrections by changing my
promotional banners language, I decided
to change it from “Greatest” to “First” as I
am releasing my first issue.
25. Pitch Improvements completed.
Here you can see that I have improved one of my pitch improvements which was to work on/change
my front cover. Here you can see that I have improve on my front cover from left to right. I have
worked on it and change the background in order for my main image to stand out, I have also worked
on changing the text so that it looks more like my magazine of inspiration. I have also perfected my
image by just having a single image, I have also changed the shot type from a ‘medium shot’ to a ‘close
up'. As well as this to make the image look professional I have worked on blending the edges of my
image better, and change the saturation, and brightness of the image.
Before After
26. Pitch Improvements Continued.
Secondly, you can also see here I have worked on my DPS, I decided to change my
image to the single person, as well as working on the image quality itself, instead of
using an IPhone, like I used for my first image I used a camera. I decided to keep the
brick wall background, like I used for the first image as I thought that it fitted well with
my genre of music. I have also decided to change the background colour where my
interview is, as I felt the yellow was too distracting, so to in sure I am sticking with my
colour scheme, I decided to add yellow in with my ‘pull quote’ and ‘main headline’.
Before After
Feedback I was given via my “witness
statement”
29. Production Plan-Equipment Costing.
• Apple Mac Air 11.6” £749.00 (£749.00 x 10=£7,490)
Place of work:
• Office Space Epsom | KT18
Rent of Office : £195 per month.
Years Rent: £195 x 12(months)x365= £854,100(for year)
TOTAL COST-
• £854,100 X £7,490=
TOTAL- £861,590
30. Production Plan Equipment Costs.
Office Chairs from Ikea- £30 each
• £30 x10=£300
Office Desks from Ikea- £60 each
• £60 x10=£600
• Total Cost-£300 X £600= £900
31. Risk Assessment-Software Risk Assessment.
Software Risk Assessment-
• When creating my magazine cover and DPS I
made sure that when I choice my image, I held
down shift the reason for doing this is so that
when I went to resize I held shift so that my
image didn’t pixilate and loose its image quality.
As well I also made sure that when I began to
edit my magazine cover and include text for the
front cover and DPS I used the ruler tool I did
this so that my text didn’t over lap any of my
images, I also used the ruler tool to make sure
that my text was all in line, and straight.
• As well when I was picking what house colours I
wanted, I made sure that they were consistent
throughout my whole magazine to insure that
people would recognise my magazine more if
they were to see it in a shop. I did this by using
the ‘eye dropper’ tool, this allows me to click on
a part of my magazine which I have already
coloured, so that I can use it to colour another
part of my magazine, this also allows me to use it
so that I get the exact same colour.
32. Risk Assessment-Image Risk Assessment.
• Before taking my images I had to make sure that any of the people I was
going to take a picture of was happy to be photographed. I asked each of
my models individually if they were happy to be photographed, and if they
were happy to be put onto my magazine as all of them said yes that I had
their permission to do so.As well I emailed all the people I would be taking
a photo off to ask for their permission as well and to copy over their
signature onto the email if I had their permission.
Evidence of an
email I have
sent.
33. Risk Assessment- Consent Form.
Here is a screenshot of
the consent form I have
made, and given to my
client who I will be
taking pictures of, he
has ticked the boxes
which best apply to him
while also signing it,
dating it and giving me
his place of work or
education.
34. Legal and Ethical Issues
IPSO- IPSO is an complaints website where if my customers who are reading my
magazine aren't happy with something, in my magazine or they feel offending by any
type of content within my magzine.They are able to contact IPSO via their website in
order to speak to someone about a complaint they wish to make.
On IPSO’s website there are 4 main stages of making a complaint;
1.Our Remit.
2.Who can complain?
3.Delayed complaints.7
4.Submitting your complaints.
https://www.ipso.co.uk/IPSO/index.html
37. Legal and Ethical Issues.
Intellectual property-
Is Having the right type of intellectual property protection helps you to stop people stealing or
copying. This applies to my magazine as I will be able to stop anyone from trying to steal any of
my information images etc., and say it is their own, so this is really important I have this can it
protects all my information and other properties of mine. As well this also applies to other people
who have the right to protect their property. This would link to my magazine as if someone
wanted to use my magazine they would need my permission to do so. Or I would need a
companies permission to use their logo in my magazine.
Copyright Issues-
Copyright is a form of protection given to the authors or creators of "original works of
authorship," including literary, dramatic, musical, artistic and other intellectual works opyright is
massively important when it comes to producing my music magazine, as the editors and
producers of my magazine would have to insure that they are aren't using any images without the
persons permission, or this could be seen as breaking the laws of copyright. If we were to use an
image that is owned by some else we are able to get in contact with the person who owns the
image and ask them if we are able to use their image.
Data Protection Act-
Making sure I project my content with my magazine if really important, I will do this by using ‘data
protection act’ this protects any personal information and any personal information kept within
my publishing company. An example of this is that it need to be used correctly, fairly, this also
means that they keep protected employees beliefs, opinions and any criminal records. This is
important that we keep this safe because someone's personal life could affect the company and
each worker should have privacy when it comes within work life and home life.
https://www.gov.uk/intellectual-property-an-overview
38. Intellectual Property
A watermark is a form of intellectual property copyright, this can be found on, online and in
written work ect. It can be shown by using a faint design of the copyright logo or, the name of
the company who the image as created by. It is important that this is done so that none can use
your image without permission.
Also, if someone uses your image without permission you will know as the company's logo is
hard to get rid of as the name of the company when on the picture is typically layered over the
top of the image.
I think in my case as my magazine will be featuring a lot of images, it is important that I protect
my images, this is because images are easier to use over written work because of “copy and
paste”.
39. Conclusion
• In this learning outcome I have looked into all my feedback, which I received via
Survey Monkey, my Witness Statements, and my verbal interview with my
publisher.
• Some of the things I got back in my feedback area, was that I shouldn’t focus on
my script as much, and try and not read of the script as much. Survey monkey also
gave me feedback, saying that they liked my magazine front cover. I also got verbal
feedback saying from my publisher that I included a lot of detail when it comes to
my over all costs, and also structure all my outgoing and income costs well, which
made it clear for the publisher.
• Additionally, I think that I should also include a lot of detail on the legal issue and
ethical issues, on my magazine.
