1. Enabling the Agile Business
Serena Orchestrated IT
David Hurwitz, SVP WW Marketing 10
Sep 2012
SERENA SOFTWARE INC.

2. Today’s Business is OnLine Agile Business
$
Financial Internet
Healthcare Retail Government
2 SERENA SOFTWARE INC.

3. “A Beer for IT Agility” Haiku Twitter Contest
IT Agility, yes!
Where have you been all my life?
Lean, mean, productive
Cheers IT Agility
Iterate, collaborate
Now lets grab a beer
#GiveITaBeer
Saved time, saved money
Continuous deployment
High fives, beers around
3 SERENA SOFTWARE INC.

4. What We’re Delivering for Agile On-Line Businesses
Mobile Social Cloud
Service Requests Orchestrated IT Feed Continuous Delivery
Analytics Stakeholder Engagement Cloud Provisioning
4 SERENA SOFTWARE INC.

5. Orchestrated IT Accelerates Business Value
REQTS
DEV
CHANGE
$
OPS
BUSINESS DEMAND RELEASE VALUE
VISIBILITY
5 SERENA SOFTWARE INC.

6. New and Updated Orchestrated IT Solutions
Business Users & Customers
NEW
IT Mobile Service Catalog
Approve requests on the
Front Office go
Request Center
NEW
Updated Demand Manager Analytics for mobile
Orchestrated IT Dashboard
Development NEW Operations
Continuous Delivery with
Updated Cloud Provisioning Updated
Requirements Development
Release Manager Service Manager
Manager Manager
NEW
Orchestrated IT Feed
Serena Business Manager
6 SERENA SOFTWARE INC.

7. Recent Acclaim for Orchestrated IT
7 SERENA SOFTWARE INC.

8. NEW Serena Mobile Dashboard
Build once, view anywhere
Intuitive drill-downs, simple
data manipulation and rapid
personalization
Now available on the App Store
8 SERENA SOFTWARE INC.

9. NEW Serena Mobile Request Center
• Manage all aspects of request fulfillment from
any mobile device
• Submit requests
• View status
• Approve requests
• Fulfill requests
• Monitor key metrics from a mobile device
• Support for iPhone, iPad, BlackBerry, Android
9 SERENA SOFTWARE INC.

10. UPDATED Serena Release Manager
Dev-Driven & Ops-Driven Release
Management equally supported
Continuous Delivery
Deployments on Premise and to
the Cloud
Unified Release Calendar to show
and share both Application
Changes and Service Requests
10 SERENA SOFTWARE INC.

11. UPDATED Orchestrated IT Feed
Leverage Social IT capabilities to resolve
issues
• Locate experts
• Participate in collaborative discussions
• “Follow” items and get notified of updates
11 SERENA SOFTWARE INC.

12. The Upshot
• Orchestrated IT advancements enable agile online business
• Serena extends successful Orchestrated IT to mobile, social
and cloud platforms
• UPDATED Serena Release Manager supports both Dev-driven
and Ops-driven release management
• Orchestrated IT Feed brings social IT to all stakeholders
12 SERENA SOFTWARE INC.

13. Additional Resources
Media kit
2-minute Orchestrated IT video
Screen shots with captions
Screencast recording from press deck
Updated datasheets
What’s New
FAQs
About Serena fact sheet
Spokesperson headshots, names, titles
13 SERENA SOFTWARE INC.

14. Thank You!
David Hurwitz
SVP Worldwide Marketing
dhurwitz@serena.com
27
Aug 2012