This is slide about my presentation During Google Developers Summit and Google Business Groups in Silicon Valley. held on 16 May 2017 at DoubleTree Hotel By Hilton San Jose. The presentation is about how to create a buzz and viral effect to your Community Events. and how to create a valuable brand for your group or organization. the presentation was given my Walid SERIR from Sidi Bel Abbes. Algeria

1. Go Viral? Or StayEvent Marketing: go Viral!
Best practice from GDG SBA

2. Walid SERIR
#Marketing Nerd!
#Blogger
#Adwords_Certified
#GES16Delegate
www.serirwalid.com

3. At Stanford with Steve Case - Co-Founder of AOL With brian chesky CEO of Airbnb

4. #ALGERIA

5. Event = Product

6. PRODUCT PRICE
PLACE PROMOTION

7. Product
What is your Product? Event!
What kind of events? Meetup, Conference, Codelab...etc?
Product Elements: Theme, Speakers
Targeting: Profile, interesting, Gender, Age, education level, skills…
Product#

8. Place
Where? Define the event Venue!
Accessible and attractive ( Believe Me Hotel is better!)
ProductPlace#

9. Price
Free! Free! Free!
Freemium ( Free access, but you can buy options)
Paid!
PlaceProductPrice#

10. Promotion
Traditional Marketing
Digital Marketing!
PricePlaceProductPromotion#

11. 1.Traditional Marketing
PlaceProductPartnership with local Organizations! (Clubs)1
PlaceProductPress Release!2
PlaceProductPre-Event3
PlaceProductDo some boring things4

12. Let's Move to Digital
Strategy: Before, During, After

13. Before
Set up an Event (Facebook, Google+)
Facebook Rule 20% (Follow the guideline….)
Pick a catchy #hashtag & Tell everyone what the hashtag is
Create a Schedule for your Social Media Page.

14. Speakers: 10 , Partners & Sponsors: 10
Timing Post
Day 1 Speaker Announcement
Day 2 Event Information
Day 3 Partner or Sponsor Announcement
Day 1, Day 2, Day 3 Repeat ( this program for 30 days before the event)

15. What about Registration
The Secret Words: Limited Places, Limited Time

16. Use Social Media profile Badge for E-WOM

17. Push Participants to share your event after registration!
1
2

18. Create a Buzz! With a few Giveaway

19. Create a Buzz! With a few Giveaway

20. Get Your Speakers to Promote Your Event

21. During the event
Provide real-time updates… is the key!

22. Provide real-time updates
Social Media Management Platform

23. Tweet stream!
Free tool: http://activitywalls.com

24. Provide a place to take pictures.
“Let’s take a photo here to show we were at the event.”

25. It's over...after the event
Every END is a NEW Beginning

26. Thanks Email! Is Important!

27. Post the Highlight, Share! Awesome Photos, Videos! And TAG

28. Push Your Partners to Promote Your Event

29. Here we are!
● Social Media Badge https://github.com/ashwin47/Fb-badge / https://goo.gl/EUVNmr
● After Registration Sharing Link https://goo.gl/b4Fwtv
● Social Media Posts Creator https://www.canva.com
● Social Media Management Tool https://hootsuite.com
● Tweet Stream Wall http://activitywalls.com
● E-mailing Tool https://mailchimp.com
● Free Frame DIY PSD https://goo.gl/u6MJZc