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Pitching The Press – The Way Of The Startup by Dr. Serkan Toto @serkantoto
12 Tips to get your startup on techCrunch and other media- From asia
About me I am a Tokyo-based web industry consultant and correspondent for TechCrunch.com. Find me on Twitter: @serkantoto
Agenda I: How to prepare the pitch II: How to deliver the pitch III: How to act after getting covered
I: How to prepare the pitch Tips #1-5
Tip #1: Plan ahead.
Tip #2: Avoid the low hanging fruit.
Tip #3: Choose “targets” wisely.
Tip #4: Practice un-PR.
Tip #5: Have a story.
II: How to deliver the pitch Tips #6-10
Tip #6: Structure your story.
Tip #7: Use Email.
Tip 8: Be concise.
Tip #9: Provide extras.
Tip #10: Be responsive and polite.
Extra tip: Make the audience happy!
III: How to act after getting covered Tips #11-12
Tip #11: Shoot over a final email.
Tip #12: Don’t underestimate the importance of media.
Lesson is over, thank you!
Contact me I am a Tokyo-based web industry consultant and correspondent for TechCrunch.com. Twitter: http://twitter.com/serkantotoLinkedIn: http://linkedin.com/in/serkantotoFacebook: http://www.facebook.com/stoto Email: totoserkan AT gmail.com
Picture credits Tip 1: http://www.flickr.com/photos/developmentworks_photos/4149486113/sizes/o/ Tip 2: http://www.flickr.com/photos/11263821@N05/2224626086/sizes/z/ Tip 4: http://www.flickr.com/photos/doktorspinn/3092271251/sizes/z/ Tip 6: http://www.flickr.com/photos/colodio/4304668135/sizes/z/ Tip 9: http://www.flickr.com/photos/42429527@N03/4285080931/sizes/z/ Extra tip: http://www.flickr.com/photos/design-dog/1322023178/sizes/z/ Tip 10:  http://www.flickr.com/photos/thaths/2548819435/sizes/z/ Tip 11: http://www.flickr.com/photos/vernhart/1574355240/sizes/z/

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For Asian Startups: 12 Tips For How To Pitch Technology Blogs

  • 1. Pitching The Press – The Way Of The Startup by Dr. Serkan Toto @serkantoto
  • 2. 12 Tips to get your startup on techCrunch and other media- From asia
  • 3. About me I am a Tokyo-based web industry consultant and correspondent for TechCrunch.com. Find me on Twitter: @serkantoto
  • 4. Agenda I: How to prepare the pitch II: How to deliver the pitch III: How to act after getting covered
  • 5. I: How to prepare the pitch Tips #1-5
  • 6. Tip #1: Plan ahead.
  • 7. Tip #2: Avoid the low hanging fruit.
  • 8. Tip #3: Choose “targets” wisely.
  • 10. Tip #5: Have a story.
  • 11. II: How to deliver the pitch Tips #6-10
  • 12. Tip #6: Structure your story.
  • 13. Tip #7: Use Email.
  • 14. Tip 8: Be concise.
  • 15. Tip #9: Provide extras.
  • 16. Tip #10: Be responsive and polite.
  • 17. Extra tip: Make the audience happy!
  • 18. III: How to act after getting covered Tips #11-12
  • 19. Tip #11: Shoot over a final email.
  • 20. Tip #12: Don’t underestimate the importance of media.
  • 21. Lesson is over, thank you!
  • 22. Contact me I am a Tokyo-based web industry consultant and correspondent for TechCrunch.com. Twitter: http://twitter.com/serkantotoLinkedIn: http://linkedin.com/in/serkantotoFacebook: http://www.facebook.com/stoto Email: totoserkan AT gmail.com
  • 23. Picture credits Tip 1: http://www.flickr.com/photos/developmentworks_photos/4149486113/sizes/o/ Tip 2: http://www.flickr.com/photos/11263821@N05/2224626086/sizes/z/ Tip 4: http://www.flickr.com/photos/doktorspinn/3092271251/sizes/z/ Tip 6: http://www.flickr.com/photos/colodio/4304668135/sizes/z/ Tip 9: http://www.flickr.com/photos/42429527@N03/4285080931/sizes/z/ Extra tip: http://www.flickr.com/photos/design-dog/1322023178/sizes/z/ Tip 10: http://www.flickr.com/photos/thaths/2548819435/sizes/z/ Tip 11: http://www.flickr.com/photos/vernhart/1574355240/sizes/z/