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Asia‘s
Internet:

           Innova/on,
Imita/on
&
Hyper‐Localiza/on
                             By
Serkan
Toto,
PhD
Imag...
About
me
• Tokyo‐based
web,
mobile
and
gaming 

 industry
consultant
• Advisor
for
startups
in
Japan
and
the
US

 
• Japan...
Agenda
I:
Asia’s
Internet!
II:
Imita/on
&
Hyper‐Localiza/on!
III:
Innova/on?

I:
Asia‘s
Internet
 Stats,
Stats,
Stats

Asia:
No.
1
Web
Popula/on
‐>
More
than
America
and
Europe
combined.

Asia:
Weak
In
Internet
Penetra/on
   ‐>
Worldwide,
just
Africa
is
behind
Asia.

Source:
ITU
(Interna6onal
Telecommunica6on...
Asia:
Internet
Traffic
To
Explode
By
2015
   ‐>
APAC
to
overtake
North
America
in
monthly
web
traffic
in
2015.

Source:
Cisco,...
Asia:
Mobile
Is
Big
‐>
10
of
the
top
20
mobile
na/ons
are
in
Asia.
Source:
Wikipedia

II:
Imita/on
Asian
Clone
Wars

Yes,
We
Love
Imita/ng
Stuff.
  ‐>
Mostly
ideas
from
the
US.
Image
source:
Penn
Olson

Too
Many
Imita/ons
Are
Bad,
But...
‐>
No
ques/on,
crude
clones
do
suck.
Image
source:
hCp://www.flickr.com/photos/yamagatac...
„Cloning“
Isn‘t
Just
Popular
In
Asia.

‐>
It‘s
a
worldwide,
very
common
phenomenon.


What
Is
Innova/on
Anyway?
‐>
“Innovare“
means
to
renew,
to
change
in
La/n.
    To
innovate
is
not
to
reform.

            ...
Who
can
ask
norma/ve
ques/ons?
‐>
There
is
a
big
grey
area
WRT
innova/on
vs.
Imita/on.
   • Who
decides
if
imita/ng
is
goo...
Some
Asian
Clones
Make
Big
Bucks.

III:
Innova/on
7
Areas
Asia
Pioneered

Insead‘s
Global
Innova/on
Index
2011
‐>
Asia
is
doing
OK.

Example
1:
Mobile
Web
(Japan/1999)
‐>
NTT
Docomo
kickstarted
the
mobile
web
with
i‐mode.

Example
2:
Online
Gaming
(Korea/1996)
‐>
Nexon‘s
The
Kingdom
of
the
Winds
is
the
first
MMORPG.
Image
source:
Gamespot

Example
3:
Virtual
Goods
(Korea/1999)
‐>
Cyworld
popularized
virtual
items
in
social
networks.

Example
4:
E‐Publishing
(Japan/2006)
‐>
Sony
was
first
to
market
with
the
PRS
500
e‐reader.

Example
5:
Broadband
(SK,
HK,
JP/1998)
‐>
94%
broadband
penetra/on
in
Korea
in
2000.

Image
source:
Penn
Olson

Example
6:
Internet
Of
Things
(Japan/1994)
‐>
Toyota
subsidiary
Denso
Wave
invented
QR
codes.
Image
source:
Asiajin

Example
7:
Mobile
Social
Gaming
(Japan/2006)
‐>
Japan‘s
DeNA
generates
US$1.3
billion
with
social
games.

What
Can
Be
Done
In
Asia‘s
Web
Scene?
‐>
Biggest
problem:
underdeveloped
ecosystems
in
Asia.

• low
number
of
QUALITY
star...
Selec/on
Of
Innova/ve
Asian
Startups

Thank
you
for
listening!

Contact
me
Site:
hCp://www.serkantoto.com

TwiAer:
hCp://twiCer.com/serkantoto
LinkedIn:
hCp://linkedin.com/in/serkantoto
...
Keynote Presentation: Sparxup 2011 Indonesia (Innovation, Imitation And Hyper-Localization In Asia)
Keynote Presentation: Sparxup 2011 Indonesia (Innovation, Imitation And Hyper-Localization In Asia)
Keynote Presentation: Sparxup 2011 Indonesia (Innovation, Imitation And Hyper-Localization In Asia)
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Keynote Presentation: Sparxup 2011 Indonesia (Innovation, Imitation And Hyper-Localization In Asia)

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This is the keynote presentation I gave at the Sparxup 2011 Awards in Jakarta, Indonesia, on October 21, 2011.

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  • DOWNLOAD FULL BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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  • Sometime US startups also copy ideas from Asian startups, so copy not always bad thing.
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  • Great work Serkan!
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Keynote Presentation: Sparxup 2011 Indonesia (Innovation, Imitation And Hyper-Localization In Asia)

  1. Asia‘s
Internet:

 Innova/on,
Imita/on
&
Hyper‐Localiza/on
 By
Serkan
Toto,
PhD
Image
source:
Penn
Olson
 TwiCer:
@serkantoto

  2. About
me
• Tokyo‐based
web,
mobile
and
gaming 

 industry
consultant
• Advisor
for
startups
in
Japan
and
the
US

 
• Japan
correspondent
for
TechCrunch.com
 
• Personal
website:
www.serkantoto.com

  3. Agenda
I:
Asia’s
Internet!
II:
Imita/on
&
Hyper‐Localiza/on!
III:
Innova/on?

  4. I:
Asia‘s
Internet
 Stats,
Stats,
Stats

  5. Asia:
No.
1
Web
Popula/on
‐>
More
than
America
and
Europe
combined.

  6. Asia:
Weak
In
Internet
Penetra/on
 ‐>
Worldwide,
just
Africa
is
behind
Asia.

Source:
ITU
(Interna6onal
Telecommunica6on
Union)

  7. Asia:
Internet
Traffic
To
Explode
By
2015
 ‐>
APAC
to
overtake
North
America
in
monthly
web
traffic
in
2015.

Source:
Cisco,
Penn
Olson

  8. Asia:
Mobile
Is
Big
‐>
10
of
the
top
20
mobile
na/ons
are
in
Asia.
Source:
Wikipedia

  9. II:
Imita/on
Asian
Clone
Wars

  10. Yes,
We
Love
Imita/ng
Stuff.
 ‐>
Mostly
ideas
from
the
US.
Image
source:
Penn
Olson

  11. Too
Many
Imita/ons
Are
Bad,
But...
‐>
No
ques/on,
crude
clones
do
suck.
Image
source:
hCp://www.flickr.com/photos/yamagatacamille/4267887034/

  12. „Cloning“
Isn‘t
Just
Popular
In
Asia.

‐>
It‘s
a
worldwide,
very
common
phenomenon.


  13. What
Is
Innova/on
Anyway?
‐>
“Innovare“
means
to
renew,
to
change
in
La/n.
 To
innovate
is
not
to
reform.

 Innova/on
is
the
process
of
turning
ideas

 –
Edmund
Burke

 into
manufacturable
and
marketable
form.
 
–
WaCs
Humphrey
 Innova/on
dis/nguishes
between
a

 leader
and
a
follower.
–
Steve
Jobs
 Innova/on
is
the
crea/on
of
the
new
or
the
re‐ arranging
of
the
old
in
a
new
way.
–
Michael
 Vance
 The
innova/on
point
is
the
pivotal
moment
 when
talented
and
mo/vated
people
seek
the
 opportunity
to
act
on
their
ideas
and
dreams.
 ‐
W.
Arthur
Porter
 I
don’t
f***ing
want
innova/on.
 ‐
Marc
Pincus


  14. Who
can
ask
norma/ve
ques/ons?
‐>
There
is
a
big
grey
area
WRT
innova/on
vs.
Imita/on.
 • Who
decides
if
imita/ng
is
good
or
bad?
 
 • Isn’t

hyper‐localiza/on
a
sub
form
of
innova/on?
 
 • Should
Asian
entrepreneurs
wait
for
US
and
other
 
 startups
to
enter
the
market?
Why?
 • Aren’t
almost
all
big
web
players
“clones”
of
others?
 
 • My
opinion:
it
depends
on
the
quality
of
the
service.
 
 Most
“clones”
are
bad,
but
not
because
they
are
clones
 but
because
they
are
bad.
If
you
execute,
solve
a
 problem,
have
users
and
make
money,
awesome.

  15. Some
Asian
Clones
Make
Big
Bucks.

  16. III:
Innova/on
7
Areas
Asia
Pioneered

  17. Insead‘s
Global
Innova/on
Index
2011
‐>
Asia
is
doing
OK.

  18. Example
1:
Mobile
Web
(Japan/1999)
‐>
NTT
Docomo
kickstarted
the
mobile
web
with
i‐mode.

  19. Example
2:
Online
Gaming
(Korea/1996)
‐>
Nexon‘s
The
Kingdom
of
the
Winds
is
the
first
MMORPG.
Image
source:
Gamespot

  20. Example
3:
Virtual
Goods
(Korea/1999)
‐>
Cyworld
popularized
virtual
items
in
social
networks.

  21. Example
4:
E‐Publishing
(Japan/2006)
‐>
Sony
was
first
to
market
with
the
PRS
500
e‐reader.

  22. Example
5:
Broadband
(SK,
HK,
JP/1998)
‐>
94%
broadband
penetra/on
in
Korea
in
2000.

Image
source:
Penn
Olson

  23. Example
6:
Internet
Of
Things
(Japan/1994)
‐>
Toyota
subsidiary
Denso
Wave
invented
QR
codes.
Image
source:
Asiajin

  24. Example
7:
Mobile
Social
Gaming
(Japan/2006)
‐>
Japan‘s
DeNA
generates
US$1.3
billion
with
social
games.

  25. What
Can
Be
Done
In
Asia‘s
Web
Scene?
‐>
Biggest
problem:
underdeveloped
ecosystems
in
Asia.

• low
number
of
QUALITY
startups
 
 • weak
exit
environment
(IPOs,
trade
sales)
 
• few
competent
VCs
firms/angel
investors

 
 • poli/cal
and
legal
problems
in
some
South
 
• low
propensity
of
talents
to
work
for
startups,

 East
Asian
countries
(IP
protec/on,
 
• few
people
with
an
entrepreneurial
mindset
 bureaucracy
for
startups,
general
poli/cal
 
• historically,
culturally,
and
economically
 
 instability)
diverse
markets
 • massive
“brain
drain”
 
• much
lower
online
spend
than
in
North
 
 • s/ll
low
Internet
penetra/on
 
America
or
Europe
 • fragmented
mobile
landscape
 
 • underdeveloped
online
and
mobile
payment
 
 infrastructure
(if
any)

  26. Selec/on
Of
Innova/ve
Asian
Startups

  27. Thank
you
for
listening!

  28. Contact
me
Site:
hCp://www.serkantoto.com

TwiAer:
hCp://twiCer.com/serkantoto
LinkedIn:
hCp://linkedin.com/in/serkantoto
Facebook:
hCp://www.facebook.com/stoto
Email:
totoserkan
AT
gmail.com


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