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Impact, in Practice
Lauren Serota
A designer is anyone who
synthesizes a complex
domain into decisions or
solutions that are meant to
affect others.
I AM
A designer is anyone who
synthesizes a complex
domain into decisions or
solutions that are meant to
affect others.
All design has social impact.
All design has social impact.
positive?
All design has social impact.
negative?
What does it mean to be a
designer?
VALUING GRIT OVER GLOSS
Things from afar are often distorted
towards the sexy.
* Not pictured: Flying arthropods, 5-hour-
long power outages, 95% humidity,
potholes, giardia, language barriers.
The reality looks, well, much more
like work.*
the beautiful,
inspirational things:
THE STORY
Logistics, overhead,
meetings,
socialising,
translating, iterating,
pivoting, you know,
THE WORK
The work is the real story, and it ain’t sexy.
VALUING GRIT OVER GLOSS
MINDING YOUR MOTIVATIONS
ROMANCE : RESPONSIBILITY
CAN : SHOULD
Why am I here?
What value am I bringing?
For what am I now responsible?
WHAT WORK SHOULD I NOT DO?
VALUING GRIT OVER GLOSS
KNOWING YOUR ROLE
MINDING YOUR MOTIVATIONS
In the developed world, you can buy
and source knowledge. In emerging
markets, it has to be earned.”
“
- JONATHON MORGAN
FORMER USHAHIDI,CURRENT POPLILY
I am always there to
support, and am
sub-ordinate to, the
client team.
Come in with questions, not answers.
VALUING GRIT OVER GLOSS
MAKING THE SMALLEST THING POSSIBLE
KNOWING YOUR ROLE
MINDING YOUR MOTIVATIONS
The proportion of a solution needs to balance with its
problem: we don't need a battery-powered pooper
scooper to pick up dog poop, and we don't need a car
that gets 17 MPG to, well, we don't need that car,
period. We have to start balancing our ability to be
clever with our ability to be smart. They're two
different things.”
“
- ALLAN CHOCHINOV
Making something wholly new
can sometimes create problems,
rather than solve them.
36
Understanding systems, and
working within (and sometimes
around) them is tough.
The best design is easily
overlooked.
Like a well-designed loan, form that
facilitates the first conversation a farmer
has ever had about his finances.
Accepting that what I make may not be
the “thing.”
BEING MINDFUL OF THE MONEY
(AND NOT BEING AFRAID TO MAKE IT)
VALUING GRIT OVER GLOSS
MAKING THE SMALLEST THING POSSIBLE
KNOWING YOUR ROLE
MINDING YOUR MOTIVATIONS
Making money from a problem
gives people every incentive to deny
that a problem exists.”
“
- JOHN MAST-FINN
All money comes from motivation.
MARKET
COMMERCIAL
DONORS
AIDE
Being more skeptical when the
work is not commercial.
While everybody deserves good
design, the poor can least afford
poor design.”
“
- JAN CHIPCHASE
(THE FIELD STUDY HANDBOOK)
MINDING YOUR OWN MOTIVATIONS
VALUING GRIT OVER GLOSS
ASKING QUESTIONS, NOT HAVING ANSWERS
MAKING THE SMALLEST THING POSSIBLE
For me, as a designer, positive impact means:
BEING MINDFUL OF THE MONEY
(AND NOT BEING AFRAID TO MAKE IT)
Thanks.
@serota
holler@laurenserota.com
Diana Griffin
Aunt Bertha
Matt Franks
Blackboard
David Bill
Student, AC4D
Lauren Serota
Studio D
david.bill@ac4d.com matt.franks@ac4d.com diana.griffin@ac4d.com holler@laurenserota.com
All speakers:

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Impact, In Practice