Sidekick Studios creates digital products and services using a design-led process. They have several current ventures including an SMS-based mood diary app and a social game for young people. Their goal is to use technology and business models to address social challenges in a way that is sustainable. They advocate mixing design, technology, and business approaches to create new solutions more quickly. They offer their startup process as a service to help charities develop impactful digital initiatives.
2. WE CREATE DIGITAL
PRODUCTS THAT MAKE
MONEY, CHANGE LIVES, AND
PUT A SMILE ON YOUR FACE
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
3. How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
4. Current ventures
GAME
PLAN
“The diary that helps you “Turning big dreams into “Amazing people - Amazing
do better things” everyday goals” activities!”
An SMS-powered, patient-centred, A social game and digital A marketplace for older people to
clinician-supported, mood diary. mentoring app for young people sell their skills as experiences
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
5. New ventures
“21st century meals on wheels” “The iTunes for giving”
Keeping older people independent Making donating massively
through community powered rewarding for the bottom 90% of
cooking givers.
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
6. Too expensive to
Old/dead ventures
get going, too much
risk. Might revisit one day!
“Nintendo Wii in the park - for “Meet people in your local area to Libraries don’t have
everyone!” share books with” any money!
Oyster card powered fitness game Next generation library service to
played in London’s parks encourage neighbourliness
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
7. Buddy.
‘The diary that helps you do
better things’. SMS and web
based platform for managing
recovery from mental illness.
www.buddyapp.org
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
8. How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
9. How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
10. How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
11. How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
12. Care pathway
1. Introduction and on-boarding 3. Daily notes process 4. Session notes process 5. O -boarding and discharge
Introduce Ask them to Create the user If user has Set goals to be Complete Go to user Either
Buddy to the sign the account, and mobile with completed session notes settings and prescribe
service user consent form set the date for them, check if before next and set time turn o daily further use of
and outline the first they have session and set and date for SMS reminders Buddy or
PWP the benefits (Temporary
measure
telephone
support
received the
welcome SMS
SMS reminder
and delivery
next session
(typicaly one
de-activate
account
during trial) session time and date, week from
use calendar current date) User and PWP
User and PWP for inspiration hold final
WWW discuss user’s session and User and PWP
session notes
entry and daily
WWW WWW agree to
clinical review
WWW hold clinical
review
WWW
Welcome First SMS User enters Welcome Daily SMS User enters Additional User can 24 hours 1 hour before notes content User receives in one months 24 hours
message SMS asking user to mood score email with asking user to mood score SMS entries in adjust SMS before session session user SMS goal time before session
rate their day and details temporary rate their day and details 24 hour period timings and reminder SMS sent SMS reminder reminder SMS
and write about what password to and write about what or any other settings prompts user reminder
WWW prompts user
Service user about what
they did
they did via
SMS
access
buddyapp.org
about what
they did
they did via
SMS or online
additional wb
entries
online to go online
and record
to go online
and record
appended as what they wish what they wish
SMS SMS SMS SMS SMS ‘notes’ to main
entry WWW
to talk about
SMS SMS
to talk about
WWW SMS SMS
Moment 8pm on day 10 am on day
account is account after account WWW WWW
created created created Repeats daily Repeats as per phone support session dates, typically weekly One months later
The diary that helps you do better things www.buddyapp.org
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
13. • ~90% OF USERS COMPLETE AN ENTRY EVERY DAY
• ~10% LESS MISSED APPOINTMENTS
• QUICKER SERVICE ON-BOARDING, QUICKER DISCHARGE
• MORE TIME SPENT TALKING ABOUT DOING BETTER THINGS,
LESS TIME SPENT REMEMBERING WHAT’S HAPPENED
• PATIENTS MORE IN CONTROL OF THERAPY SESSIONS AND
THEREFORE THEIR RECOVERY
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
14. WE CREATE DIGITAL
BUSINESSES THAT MAKE
MONEY, CHANGE LIVES, AND
PUT A SMILE ON YOUR FACE
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
15. WHY?!
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
16. WE WANT TO MAKE
OUR SOCIETY BETTER
NAIVE, YES, BUT HARD TO ARGUE WITH.
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
17. THERE ARE SOME CHALLENGES!
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
18. CHALLENGE #1 =
PEOPLE TEND TO THINK THIS IS THE
RESPONSIBILITY OF PUBLIC SECTOR
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
19. CHALLENGE #2 =
PUBLIC SECTOR CAN’T EASILY BUY OUR RISKY,
UNTRIED DESIGN + TECH CONSULTING
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
20. SOLUTION?
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
21. IGNORE THE PUBLIC SECTOR.
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
22. MAKE CHANGE HAPPEN ON THE
OUTSIDE OF THE SYSTEM, AND THEN
WAIT FOR PUBLIC SECTOR TO COPY US
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
23. BONUS =
ITS MORE FUN
WE CAN DO WHAT WE WANT
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
24. HOW?
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
25. STARTUP
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
26. A PROCESS FOR MAKING NEW STUFF,
THAT’S GOOD, THAT LASTS
(BECAUSE PEOPLE WANT/NEED THE PRODUCT
SO MUCH THEY WILL PAY FOR IT)
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
27. THREE INGREDIENTS
DESIGN + TECHNOLOGY + BUSINESS
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
28. THREE INGREDIENTS
What’s desirable? What’s do-able?
DESIGN + TECHNOLOGY + BUSINESS
What’s sustainable?
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
29. ONE ANCHOR
What’s desirable? What’s do-able?
DESIGN + TECHNOLOGY + BUSINESS
GOOD
What’s sustainable?
What’s important?
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
30. EACH INGREDIENT BRINGS SOMETHING
UNIQUE TO THE PROCESS OF CREATING
SOMETHING NEW, THAT’S GOOD, THAT LASTS
DESIGN + TECHNOLOGY + BUSINESS
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
31. DESIGN-LED CREATIVE PROCESS
2. Define 3. Develop
4. Deliver
1. Discover
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
32. DESIGN-LED CREATIVE PROCESS
Positives Negatives
Human centred Prescriptive
2. Define 3. Develop
Holistic and connected
1. Discover Can result in thingsDeliver be built
4. that can’t
Lets you imagine things that don’t exist Takes a while
Good for clients - deliverables, stages, etc
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
33. TECHNOLOGY-LED CREATIVE PROCESS
Build
Build Plan
Plan
Build
Plan
Build
Plan
Build
Big plan! Plan
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
34. TECHNOLOGY-LED CREATIVE PROCESS
Positives Negatives Build
Build Plan
Plan
Build
Focuses on ‘done’ - stuff that works Plan
Can be myopic - always in the ‘known’
Build
Plan
Build
Big plan! Plan
High energy
Without connection to business can result in
working stuff that no-one wants
Can be adjusted as business needs change
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
35. BUSINESS-LED CREATIVE PROCESS
Customers are here!
Actually, here! More here!
Some here!
Where are the No, here!
customers? The most and best are here!
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
36. BUSINESS-LED CREATIVE PROCESS
Positives
Actually, here! More here!
Negatives
Ensures sustainability of venture Still close to the ‘known’
Reactive - Responds to changing informationSome here!
Can make other processes inefficient
about the market
Where are the No, here!
customers? The most and best are here!
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
37. SMASHING DIFFERENT APPROACHES TOGETHER LEADS TO CREATIVE
TENSION, COMPETING BUT BALANCED INTERESTS AND ULTIMATELY
BETTER, SUSTAINABLE PRODUCTS/SERVICES
What’s desirable? What’s do-able?
DESIGN + TECHNOLOGY + BUSINESS
What’s sustainable?
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
38. MIX THEM UP, AT THE RIGHT TIME, IN THE
RIGHT QUANTITIES TO CREATE STARTUP
BUSINESS BUSINESS BUSINESS Sustainable
TECHNOLOGY Business/
Challenge/ BUSINESS service/
problem/ TECHNOLOGY
TECHNOLOGY product -
opportunity/ something
insight DESIGN that is new,
DESIGN TECHNOLOGY good, and
DESIGN will last
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
39. OUTCOME:
GET TO AN IDEA THAT IS NEW,
GOOD, AND WILL LAST, QUICKER
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
40. WE’RE GETTING BETTER AT IT
12 months to revenue and sustainability - NHS contracts
6 months to revenue - YOT contract / C4 commission
GAME
PLAN
4 months to revenue - Private pay
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
41. WE’RE NOW OFFERING IT AS A
SUBSIDISED SERVICE FOR CHARITIES
www.sidekickschool.org
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
42. WHAT CAN YOU DO?
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
43. NO IDEA!
#1 - TRY IT + TELL US ABOUT IT.
#2 - PAY US TO DO IT WITH YOU!
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
44. www.sidekickstudios.net
E: nick@sidekickstudios.net
T: @choosenick
W: www.choosenick.com
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623