Andrew Seminar

Coventry, United Kingdom

Coventry University

This is for 364MKT - Services Marketing seminar group . Please feel free to share your thought and ask questions about any topic we have discussed during lectures or seminar. All discussion are only restricted to group seminar group members only. The module will enable the student to explore the theoretical concepts surrounding services marketing and be able to apply those concepts to a variety of service marketing situations. The unique nature of service marketing will be explored with particular emphasis given to service industries where the customer is present at the site of production.