Copy of keynote presentation given at OMMA Social Tahoe event on August 30, 2010. Focus on the evolution of internet media and metrics towards physical objects and our interactions with them.
30. a product marketing platform
on the wall
content Redeem / Redirect
promotions analytics
FBBack button statesFound!
like Reward Back Reward Found!
Pepsi Wall
If no one has liked it
Pepsi 12oz Can Pepsi
Like this 12oz Can One FREE 12oz Pepsi
118 scans | 16 locations 118 scans | 16 locations
If only you have liked it
Congratulations
Post Something Post Something
you found a free
You like this UI web view.
Pepsi!
Like this Like this
If you AND other people have liked it
SCAN THIS CODE or TYPE IN NUMBER in any* store
The Wall The Wall
You and 3,654 others like this
38798374897289374
Bob C. No Thanks
Bob C. Get it
If only other people have liked it
3,654 people like this
+ +
Offer details: Lorem ipsum dolor sit amet, consectetuer
adipiscing elit. Cras ut nibh. Sed nulla velit, tincidunt eget,
posuere at, luctus in, ligula. Aliquam commodo, ipsum
vitae adipiscing tincidunt, eros lectus fringilla diam, sed
vestibulum tortor justo ut risus.
Ha ha look my dog likes pepsi!
Clicking on the button will toggle the state
Ha ha look my dog likes pepsi!
Rave Random
on or off for the user (so if you like something
Rave Random
25 02 clicking on it25
again 02 remove your like)
will Close
Stan
Friends Activity
Scanned Scan Scan Settings
Your info
Stan
Friends Activity
Scanned Scan Scan Settings
Your info Stan
Friends Activity
Scanned Scan Scan Settings
Your info
43. According to iPhone/Android advertising network MdotM:
$.99 Apps:
1 person buys every 200-400 clicks @.05/click =
$10-$20 per paid app install
Free Apps:
1 person installs free app every 10-20 clicks @.05/click =
$.50 - $1.00 per free app install.
44. In iPhone Appstore, the eCPI numbers are better
as for every purchased install, once you get top
50 rankings, you often get 2-4 "organic" installs:
$2.50-$10 eCPI for $.99 apps [NOT PROFITABLE]
$.15-.50 eCPI for free apps [PROFITABLE]
because...
45. in addictive games: 2-3% of the users bring
in $10-$30 on average in revenue (because
of Apple in-app virtual goods purchases):
i.e. RPU in $0.50-$1.00 range.
(In fact, according to Flurry, the most
successful apps with the free-to-play model
can generate as much as $84 RPU)
51. Why would you ever need more than one
social graph? Facebook is literally
everyone I’ve ever shaken hands with at a
conference or kissed on the cheek at Easter.
Twitter seems to be everyone I am
entertained by or I wish to meet some day.
Foursquare seems to be everyone I run into
on a regular basis.
Dennis Crowley, FourSquare