School Admissions & Social Media
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Presentation delivered on January 16 at Valley Lutheran High School in Saginaw, MI.
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School Admissions & Social Media
- 1. SOCIAL MEDIA & SCHOOL ADMISSIONS slideshare.net/sethhinz
- 4. Agenda Part 1 – What is Social Media? Part 2 – Strategy Part 3 – Facebook & Tools
- 7. Why We’re Here What are you hoping to learn today?
- 8. What I hope you take away Strategy is HUGE Community NOT Advertisement Great Tools to Help You Streamline Your website is the most important tool you have
- 9. Strategy Understand the Types of People Online Utilize the POST Method Understand Content Types Establish Editorial Calendar
- 11. One Step at a Time
- 12. Establish the Objectives - Messaging Mission / Vision 4-5 Main Objectives or Pillars Academic Excellence Christ-Centered Learning What types of messages can be crafted to consistently reflect those ideals? Revisit Your Foundational Objectives
- 13. Strategies cont’d Using Search to Learn Facebook.com/search Search Schools You Revere Search Similar Types via Keywords What You’re Looking For Post Frequency, Timing Content Being Shared “Talking About This” Custom Tabs What’s Working?
- 14. Strategies Blog Posts Brainstorm Content Photos Videos What do you have that Questions can be shared today? Fill in the blank Achievements What types of content do you want to Sports Scores create? Events Bible Verses / Devotions
- 15. The Editorial Calendar Organizing Our Strategy Credit: danielmoyle Flickr
- 16. The Editorial Calendar - WHAT Sources: Debbie Williams - http://www.contentmarketinginstitute.com/2010/12/social-media-conversation-calendar/ Michele Linn - http://www.contentmarketinginstitute.com/2010/08/content-marketing-editorial-calendar/
- 17. The Editorial Calendar - WHY Important to Stay Consistent Patterned Content is Easier to Evaluate Much Easier to Schedule, Streamline No More Throwing Darts in the Dark Big Picture View
- 18. Technology Build Your Presence Schedule & Post Content Engage Community Monitor & Evaluate
- 19. Facebook Example of selected Technology
- 20. Establish Presence on Facebook Lingo Crash Course Facebook Page Image Measurements Custom Pages Third Party Apps Rule of 25
- 21. Facebook Lingo – Crash Course Group vs. Page Ticker Likes/Fans Timeline Shares Wall/Newsfeed Friend / Unfriend Apps Limited Profile Edgerank Friend List Fangating Tag
- 23. Facebook Rule of 25 You CANNOT customize your page URL until you reach 25 fans/likes Get there fast - (teachers, etc) When reached, visit: facebook.com/username Youcan edit your unique URL only ONE TIME EVER Must be 5 characters - Keep it short Considerwhat your Twitter handle will be – *Consistency*
- 24. Facebook Page Run Through
- 25. Facebook Ways to Engage Don’t Be Afraid to Ask “PleaseLIKE” … “Please SHARE with Family & Friends” Don’t do it in every post Ask for Content (Photos, Videos, Tag Yourself, Family Activities) Post Correctly E.g. Videos should play within Facebook If not right, delete and repost
- 26. Facebook Ads Advantages Highly targeted Relatively Cheap Best if there are social tie-ins Campaign Tracking Great reporting Think about Call to action Like Page, Visit Website, View Video, Attend Event Attention Grabbing Image & Text Who is your audience? You can be selling your school… but also the resources being offered on your page (through your editorial calendar)
- 27. Facebook Any Questions?
- 28. Monitor Smart Tools that Will Make Your Job Easier
- 29. Smart Tools HootSuite & Tweetdeck Schedule Your Week SocialMention.com Track keywords across the web
- 30. 2012 Predictions: S.M. Examiner Business Will Consolidate Being EVERYWHERE is no longer important Do schools need to be on Yelp, Foursquare, Google+ Are your constituents there? Strategy Takes Center Stage YouTube Domination – 2nd Largest Search Engine Smart Tools
- 31. Quick Thoughts Consider a Blog, what stories would you tell? Get feedback! End of Year Surveys Did you meet your mission/vision? Confident? Ask for a review on Google Places Post ideas Weekend activities Devotions Family Features on Netflix Create a YouTube playlist of “Safe for Home Videos”
- 32. Final Thoughts Strategy is HUGE Engagement NOT Advertisement HootSuite is great Your website is the most important tool you have
- 33. Recommend Reading Books Twitter “The Thank You Economy” @SethGodin by Gary Vaynerchuck @mashable “Tribes” by Seth Godin, really anything by him @copyblogger @UnMarketing Blogs/Websites Socialmediaexaminer.com Socialmediaexplorer.com Unmarketing.com Mashable.com slideshare.net/sethhinz
- 34. Articles to Read Facebook Page Resources https://www.facebook.com/FacebookPages HOW TO: Implement a Social Media Business Strategy http://mashable.com/2009/12/28/social-media-business-strategy/ 4 Elements of a Successful Business Web Presence http://mashable.com/2010/02/10/business-web-presence/ How to Choose the Right Content Type for Social Media Success http://www.contentmarketinginstitute.com/2010/12/social-media-content/ A Complete Branding Guide for Today’s Lutheran Schools http://lcef.org/resources/forms_literature/download.cfm?nDocument=1042 Should High School Admission Marketers Blog? http://www.imrcorp.com/innovative-marketing-blog/bid/49700/Should-High- School-Admissions-Marketers-Blog Facebook for Schools http://mashable.com/2011/04/26/facebook-for-schools/
Notas del editor
- 2:09 - 90% of consumers trust peer recommendations
- If Facebook were a country3rd Largest2x the size of the US population100+ Hours to YouTube34% of Blogs talk Products/Brands14% trust advertisements90% trust peer recommendationsBabies are being named Facebook
- Obviously the networks are out there.
- How many of you are on Facebook?
- How many of you are on Facebook?
- P is People. Don't start a social strategy until you know the capabilities of your audience. If you're targeting college students, use social networks. If you're reaching out business travelers, consider ratings and reviews. Forrester has great data to help with this, but you can make some estimates on your own. Just don't start without thinking about it.O is objectives. Pick one. Are you starting an application to listen to your customers, or to talk with them? To support them, or to energize your best customers to evangelize others? Or are you trying to collaborate with them? Decide on your objective before you decide on a technology. Then figure out how you will measure it.S is Strategy. Strategy here means figuring out what will be different after you're done. Do you want a closer, two-way relationship with your best customers? Do you want to get people talking about your products? Do you want a permanent focus group for testing product ideas and generating new ones? Imagine you succeed. How will things be different afterwards? Imagine the endpoint and you'll know where to begin.T is Technology. A community. A wiki. A blog or a hundred blogs. Once you know your people, objectives, and strategy, then you can decide with confidence.
- Give the handout
- Many of the top predictions for 2012 include YouTube taking a larger market share. This has a lot to do with Google owning YouTube, and the push for Google+ and Google related products.Pay attention to YouTube. See if you can’t discover a way to make YouTube part of your strategy. Develop a weekly video cast, shoot interviews with parents, show how your school is part of the local community, video tape volunteer activities.Remember, get the proper permissions… and most of all… start with a strategy prior to starting up.. Being consistent will be more important than anything.….Smart tools… Hootsuite, Bufferapp and Timely – are great ways to schedule out your content. However, some reports have shown that some 3rd party apps decrease engagement by as much as 70% (http://blogcampaigning.com/2011/09/take-aways-for-posting-to-facebook-via-3rd-parties/)….Mobile is the future… Content MUST be mobile ready. If posting blogs… indented or right aligned text may be lost easily. Structuring website for mobile / flexible .. Is key….There are some wildcard networks that are popping up. You need to be aware of them, and continue to research new networks. Listen, learn evaluate.Some wildcards are Pinterest, Path, Tout, Viddly
- Many of the top predictions for 2012 include YouTube taking a larger market share. This has a lot to do with Google owning YouTube, and the push for Google+ and Google related products.Pay attention to YouTube. See if you can’t discover a way to make YouTube part of your strategy. Develop a weekly video cast, shoot interviews with parents, show how your school is part of the local community, video tape volunteer activities.Remember, get the proper permissions… and most of all… start with a strategy prior to starting up.. Being consistent will be more important than anything.….Smart tools… Hootsuite, Bufferapp and Timely – are great ways to schedule out your content. However, some reports have shown that some 3rd party apps decrease engagement by as much as 70% (http://blogcampaigning.com/2011/09/take-aways-for-posting-to-facebook-via-3rd-parties/)
- How many of you are on Facebook?