You don’t control your brand anymore, your customers do. Most people think of branding as a new logo, a good slogan and some beautiful business cards. Your brand is being shaped by online reviews, peer referrals, conversations on social networks and the content consumed by your socially connected customers.

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Seth Price VP of Industry Relations @Placester

2. how do i stand out?????

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5. #prettyfamous

6. #richandfamous

7. #evenmorerichandfamous

13. @sethstuff

14. #welovepuppies

15. #puppylove

16. #cuteness

17. #trainwrecks

18. #moretrainwrecks

19. #weloveourphones

25. @sethstuff

44. @sethstuff

45. Age, Education, Sex, Sexual orientation?, Political party? Active? Activist?
Environmentally conscious? Sports fan? Which one? Exercise? Vacation?
Local, Domestic, International or never? Where do they shop for food?
Stop n Shop, Safeway, WholeFoods, Target? Where do they get their news?
TV, Online, Cable, RSS Reader, Twitter, Medium or Newspaper?
Kindle or book reader? Mobile phone user? Flip phone, android, ios?
Dine out? Fast food or farm to table? Any children? How many and how old?
@sethstuff#WhoIsYourCustomer

46. @sethstuff

47. Deeply understanding your audience
will help you create experiences
that solve their problems
“
@sethstuff

48. @sethstuff

49. STAND OUT!
@sethstuff

50. @sethstuff @Placester

51. @sethstuff@sethstuff

52. 72% of online consumers say
they will only do business with
a company if they read a
positive review.
@sethstuff

53. @sethstuff

55. @sethstuff

56. @sethstuff@sethstuff

59. Want more?
What Keeps Me Up At Night: CraftofMarketing.com
What Gets Me Up In The Morning: Placester.com
Twitter: @sethstuff