This document provides an overview of electric vehicles and electric vehicle charging infrastructure. It discusses forecasts that electric vehicles will account for a significant portion of auto sales by 2020 and that millions of charging stations will need to be installed worldwide by 2015. It also outlines the value propositions of electric vehicles, different levels of charging, major electric vehicle and charging companies, and projections for electric vehicle production and sales.

1. Electric Vehicle &
Electric Vehicle Charging Point
Overview
February 2011
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2. About 7G Media
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3. EVs are Coming
Plug-In Hybrids and Electric Vehicles will account for 35 percent of all U.S. auto
sales by 2020 (EPRI and Oak Ridge Nat’l. Lab).
One million EV charging stations need to be installed in the United States by 2015
and 5 million installed worldwide (Pike Research)
Twenty six percent of new cars sold in 2020, or 14 million, in the major developed
markets will have electric or hybrid power trains (Boston Consulting Group).
2010 2011 2012
Nissan Audi Volvo
General Motors BMW Volkswagen
Tesla Daimler
Fisker Hyundai
Renault Toyota
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4. Electric Vehicle Value Proposition
 Kick Our Oil Dependence
 Integration of Renewables
 GHG Reductions
 Improve Reliability
 Killer App for Smart Grid
 Energy Storage
 Load Management
Source: Nissan Global
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5. Greenhouse Gas (GHG) Emissions
 Impact would be 600
Reductions (million metric tons)
low in early years,
Greenhouse Gas Emissions
500
but could be very
400
high in future
 A potential 200- 300
500 million metric 200
ton annual
reduction in GHG 100
emissions 0
2010 2015 2020 2025 2030 2035 2040 2045 2050
Low PHEV Share Medium PHEV Share High PHEV Share
Annual Reduction in GHG Emissions due to PHEV Adoption
Source: EPRI
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6. The Electric System of the Future
Efficient
Building
Systems
Utility
Communications
Internet Renewables
PV
Consumer Portal
& Building EMS
Advanced
Distribution Metering Control
Dynamic Operations Interface
Systems
Control
Plug-In Hybrids
Smart
Distributed End-Use
Data Generation Devices
Management & Storage
Source: EPRI
 Killer App for Smart Grid  Load Management
 Energy Storage  Integrate Renewable
Energies
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7. EV Acronyms
 EV: Electric Vehicle
 PHEV: Plug-In Hybrid EV
 BEV: Battery Electric Vehicle
 HEV: Hybrid Electric Vehicle
 REEV: Range Extended EV
 GEV: Grid Enabled Vehicle
 EVCS: Electric Vehicle
Charging Station
 EVSE: Electric Vehicle Supply Source: GM
Equipment
 ICE: Internal Combustion
Engine
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8. Annual Comparison
Gas (Nissan Altima)
 @ 28mpg, $3 gal
 The cost per mile is $0.11 or
$1,600/year
 CO2 emissions = 10,393lbs &
28 mpg
 CO2 emissions (U.S. Avg.) =
14,772lbs & 19.8 mpg
EV (Nissan Leaf)
 @ $0.08 kWh electric rates
 The cost per mile is $0.017 or
$248/year
 CO2 emissions from electric
plant = 5,495lbs
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9. Hybrid Sales & EV Sales Forecast
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
400,000 1,200,000
President Barack Obama has set a
350,000 national goal to get one million plug-in
hybrid cars on the road by 2015 1,000,000
300,000
800,000
250,000
200,000 600,000
150,000
400,000
100,000
200,000
50,000
Forecasted EV
Hybrid Sales
Sales 0 0 2010-2020
2000-2007
2000 2001 2002 2003 2004 2005 2006 2007
Hybrid Sales EV Forecasted Sales (Morgan Stanley Research 2008)
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10. EV Sales Forecasts
Forecasted Annual Sales in
Who
2020
Bloomberg New Energy Finance 1.6 million
Deloitte Consulting 465,000
Center For Entrepreneurship &
2.7 million
Technology (UC Berkeley)
Electric Power Research Institute 560,000
Credit Suisse 380,000
Morgan Stanley Research 1 million
Deutsche Bank 1 million
Source: above firms’ websites
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11. EV Production Forecasts
Forecasted Forecasted
Who
Production 2012 Production 2015
Nissan LEAF 25,000 100,000
GM Volt 120,000 120,000
Tesla Model S EV 5,000 20,000
Fisker Nina PHEV 5,000 75,000
Ford Focus EV 10,000 20,000
Think! City EV 5,000 20,000
Source: DOE’s “One Million Electric Vehicles By 2015” Report
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12. EV Charging Infrastructure
 A hurdle for drivers thinking about transitioning to an Electric
Vehicle would be the vehicle’s range.
 A reliable and recognizable network of EV Charging Stations
would provide certainty and comfort to new EV drivers concerned
about recharging batteries and “range anxiety.”
 A 2008 federal study found that a “rich” charging infrastructure
would eliminate the need for bigger EV batteries (40+ miles) and
thereby reduce vehicle price, making the vehicles more
accessible.
 A 2008 Tokyo Electric Power study found EVs were driven more
when drivers knew DC Fast Chargers were installed nearby, even
though they rarely used those charging stations.
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13. Charging Level Types
Time to
Charge
Type Service Usage Charge
Output
Chevy Volt
Level 1 120v / 12a Home/Public 1.4kW/hr ~ 11.5 hrs
Level 2 208-240v / 15-80a Home/Public 3.1 – 19.2kW ~ 1-5 hrs
DC Fast 3-phase 400V Public/Private ~ 50kW <30 Minutes
Charging
Level 3 480v / 100-400a Public/Private 48 – 192kW <30 Minutes
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14. EVSE Charging Locations
Public stations
needed mostly
for reassurance
Public
Secondary
location for
charging
Employers/Retail stations
Most
charging
will occur
Residential at home
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15. EVSE Vendors
 Aker Wade (Virginia)
 Shorepower (Oregon)
 Eaton (Ohio)
 Ecotality (California)
 ClipperCreek (California)
 Aerovironment (California)
 Coulomb (California)
 Better Place (California)
 OpConnect EV Charging System (Oregon)
 Schneider Electric (France)
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16. Thank You
For more information:
Nathan Isaacs
nisaacs@sevengmedia.com
503-810-7013
www.sevengmedia.com
#sevengmedia
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