1. “The greatest oak was once a little nut
that held its ground”

3. The Changing Face of
Social Media
Sarah Findle
Howard Merrell & Partners
Nov. 9, 2010

4. Everyone and their mom….

5. In the last
year social
networking
use among
internet
users 50-64
grew by
88%
100%

6. 1 in 10 users
50 and older
use Twitter or another service to share updates with others

7. 64% of Twitter and 61% of Facebook users are 35 and older

8. The Changing Face of
Social Media
Maturing in more ways than one….

13. An estimated $716 million will be spent on
social media this year…
…growing to
$3.1 billion
by 2014.

14. Just because you aren’t listening…
…doesn’t mean no one is talking about you

21. Media Employee
Supplier
End-user
Competitor
Potential Customer
Advocate

22. LinkedIn
It’s like
MySpace
with ties.

34. The Changing Face of
Social Media
Sarah Findle
Howard Merrell & Partners
Nov. 9, 2010

35. Images
• http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=player_embedded#
• http://www.dvdcollectionsale.com/The-Office-Seasons-1-5-DVD-Boxset--DVD-1780.html
• http://pugetsoundblogs.com/bremertonbeat/category/higher-ed/
• http://www.flickr.com/photos/environment/2167097486/sizes/z/in/photostream/
• http://thepoeticsociety.files.wordpress.com/2010/09/screen-shot-2010-09-16-at-2-28-54-pm.png
• http://www.usernetsite.com/creativity/got-facebook.php
• http://www.skysoftconsulting.com/blog/wp-content/uploads/2010/09/4550766791_6c60ce3234_o-resized-600.jpg
• http://www.flickr.com/photos/dborman2/3290560161/sizes/o/in/photostream/
• http://www.flickr.com/photos/nathalielaure/2765485405/sizes/m/in/photostream/
• http://farm4.static.flickr.com/3509/3255575238_5e759c1a09_z.jpg
• http://nowsourcing.com/2009/04/28/social-media-motivators/
• http://www.jonathancrossfield.com/blog/2009/03/the-top-50-australian-blogs-on-1.html
• http://www.flickr.com/photos/ashraful/5031575078/sizes/l/in/photostream/
• http://www.flickr.com/photos/cogdog/4131708783/sizes/l/in/photostream/
• http://www.flickr.com/photos/moonlightbulb/4871959896/sizes/l/in/photostream/
• http://www.flickr.com/photos/videocrab/116136642/sizes/l/in/photostream/