I brief overview of social media, its reliance on social networking, a breakdown of common features amongst thousands of services and an introduction to how golf clubs may use social media.

1. What is Social Media? …and how can I use if effectively in the Golf community?

2. @sgogolak www.aWiderNet.com

5. Social Media Social Networking

6. A Brief Cartoon History of Social Networking1930 - 2011 Illustrations by: Adam Long 6 Commissioned by PeopleBrowsr in celebration of the Advertising Research Foundation’s 75th anniversary

7. 1930 http://bit.ly/c4RXFx 7

8. 1969 8 http://bit.ly/gABCg9

9. 9 1978 http://bit.ly/9fFQ7U

10. 10 1989 http://bit.ly/R64bH

11. 11 1989 http://bit.ly/gpm7UE

12. 12 2003 http://bit.ly/hLM2A8

13. 2004 13 http://on.fb.me/ehCsoi

14. 14 2004 http://bit.ly/azisak

15. 15 2006 http://bit.ly/fARvFo

16. 16 2007 http://bit.ly/gfD3qX

17. 17 2009 http://ti.me/L6m6E

18. 2009 18 http://huff.to/1ECZJ

19. 19 2010 http://on.fb.me/ccAhHx

21. Social Media Social Networking

23. Social Networks are the rails on which the train of Social Media progresses.

24. So what, exactly is Social Media?

25. It’s still media, it’s just created and distributed by your Social Network.

26. But there are so many services! How can I figure out how it all works?

27. There are common elementsacross most of these services that you can count on one hand.

28. Common Elements Within Social Media Profiles & Pages Connect, Friend & Follow Status Updates & Publishable Actions Sharing & Liking Comments, Discussions & Chat

29. The Personal Profile

30. The Company/Organization Profile

33. Status Updates & Publishing

34. Backlash to Facebook News Feed Within 24 hours, hundreds of thousands of students nationwide organized themselves to protest the new feature. Ironically, they're using Facebook to do it. - Time Magazine

37. 3rd Party Publishing

38. The Viral Impact

39. Sharing & Liking

40. Comments, Discussions & Chats

42. But what does it all mean?

46. How can I apply this to the Golf Community?

47. Social media can help in a lot of places. Figuring out how to use it starts with what you want to do.

48. Possible Strategies Recruit New Members Send Announcements to Members Encourage the Members to Engage Each Other Promote Club Events to Members Solicit Feedback from Members

49. Some Ideas Staff to Member communication Post official announcements Promote events Photos, photos, photos Video of golf tips from the pro Recruit new members through existing members

52. Social Media doesn’t have a perfect formula. It is meant to be explored.