1. Market Analisys
Industry | Digital Signage
Client | Ennova Research
SportelloMarketing.com

2. | Scope
Outline Market’s opportunities
!
| Approach
Market analysis has been run starting from the whole picture, trends and
opportunities related to Digital Signage in Italy. It resulted in a SWOT analysis for
Client’s offering and current business model.
!
| Stakeholders
Client’s Managing Board
!
| Client’s employees involved
Product manager, product developers
!
| Deliverables
Effective PowerPoint presentation
| Project Chart
SportelloMarketing.com

3. | Digital Signage
what’s up? Rapid proliferation of video networks in non-
traditional spots such as movie theaters, bars and
restaurants, gas stations, health clubs, and other place-
based venues

4. | Italian Digital Signage
what’s the picture?
More than 770.000 retail Point of Sales
estimated. More than 13.000 large-scale
retail trade PoS.
!
what’s to be expected?
Digital Signage screens espected to rise to
over 2,5 million in 2013 (CAGR ’08-’13: +
26,8%)

5. | Italian Digital Signage - Opportunities
consumer’s behaviors
!
Point of sales’ messages weight
for 75% in buying decisions
!
Digital Signage Point of Sales
messages raise customer
spending value by 12-25%.
75%
12-25%

6. | Italian Digital Signage - Opportunities
advertising (update at 2015)
!
Total Advertising Market
decreases by 2.5% in 2014
(-12.5% in 2013)
!
Outdoor Advertising rises by 3.2%

7. | SWOT analysis
strengths
!
technology
system integration
portfolio / industrial partners
opportunities
!
commercial partners
weaknesses
!
sales process
project-oriented approach
threats
!
competitors‘ industry-
focused offering