AQA AS Media E-media, form, institution, Audience, McLuhan

1. E-media
Form, Audience, Institution

2. Recap
• Stick yesterdays posters on the wall. Prepare a
30 second spoken presentation of your
findings (of the chosen website) and discuss it
with one other person who is looking at a
different website

3. Objectives: Understand the basics of e-
media form and learn the role of
citizen journalism within e-media
Show
basics of
FORM
Investigate
and report E- Look at the
role of the
on citizen
journalism media internet
Look at the
role of
citizen
journalism

4. Form
• Websites borrow many conventions from print
- can you name them?
• Additionally there are Hyperlinks – search
bars – banners ads – menu’s – drop down
menu’s – video, picture, audio embeds
• Using the post-it notes and examples given
identify the websites form

5. The role of the Internet
• Internet as enabling
democracy
• Internet as antidote to media
texts from large institutions
• Internet as liberation from
societal and geographical
constraints
• Internet as enhancing political
engagement
• Internet as enhancing
educational opportunities

6. “The medium is the message”
• Marshall McLuhan – theorist
• Capabilities of
hardware/technology more
important than what is being
transmitted
• Technology is extension of how
we communicate, think and feel
• Electronic media requires active
participation & crosses national
borders while democratising and
decentralising information =
Global Village

7. The Role of YOU
• Citizen Journalism = public
contribute
to, produce, disseminate or
analyse news media i.e.
user generated
• Allows access when
banned by the
state/employer etc
• Allows up to date reporting
• Avoids bias? In small groups come up with some
examples of citizen journalism

15. Task
• Using the sites listed and your notes as starting points, build up your own
profile of what citizen journalism is and means
• Think about and refer to key audience theories including Marshal
McLuhan
• Provide an illustrated A4 sheet that explains the concept and shows
examples
http://journalism.about.com/od/citizenjournalism/a/whatiscitizen.htm
http://mashable.com/category/citizen-journalism/
http://gigaom.com/2012/09/14/david-carr-on-newspapers-twitter-and-
citizen-journalism/
• Extension: Look into the concept of Prosumer
http://www.forbes.com/sites/work-in-progress/2010/07/03/the-shift-from-
consumers-to-prosumers/