1. Startups

2. Startups

3. Focus

4. Focus
1. Idea

5. Focus
1. Idea
2. Build

6. Focus
1. Idea
2. Build
3. ???

7. Focus
1. Idea
2. Build
3. ???
4. profit!

8. Focus
1. Idea borrow our tech,
focus on innovation
2. Build
3. ???
4. profit!

9. Focus
1. Idea borrow our tech,
focus on innovation
2. Build
3. ???
4. profit!
get some purple
promo love

14. YQL (Web data)

15. YQL (Web data)
BOSS (Search)

16. YQL (Web data)
BOSS (Search)
YSlow (Speed)

17. YQL (Web data)*
BOSS (Search)
YSlow (Speed)*
* free as in beer

18. YQL

19. YQL
select * from internet

20. YQL
select * from internet
sql-like

21. YQL
select * from internet
gets stuff from the tubes
sql-like

22. YQL
select * from internet
gets stuff from the tubes
sql-like
pick as much
(or as little)
as you like

24. select title from rss where url='http://
rss.news.yahoo.com/rss/topstories'

25. get the title
select title from rss where url='http://
rss.news.yahoo.com/rss/topstories'

26. get the title from an rss feed
select title from rss where url='http://
rss.news.yahoo.com/rss/topstories'

27. get the title from an rss feed
select title from rss where url='http://
rss.news.yahoo.com/rss/topstories'
that has the url of ...

28. get the title from an rss feed
select title from rss where url='http://
rss.news.yahoo.com/rss/topstories'
that has the url of ...
<results>
<item>
<title>Chrysler will file for Chapter 11 bankruptcy (AP) </title>
</item>
<item>
<title>Mexico shuts nonessential services amid swine flu (AP) </title>
</item>
<item>
<title>WHO to stop using term 'swine flu' to protect pigs (AP) </title>
</item>
...

29. get the title from an rss feed
select title from rss where url='http://
rss.news.yahoo.com/rss/topstories'
that has the url of ...
<results>
<item>
<title>Chrysler will file for Chapter 11 bankruptcy (AP) </title>
</item>
<item>
<title>Mexico shuts nonessential services amid swine flu (AP) </title>
</item>
<item>
<title>WHO to stop using term 'swine flu' to protect pigs (AP) </title>
</item>
...
(or json / jsonp)

30. We Open
Make tables for any API
Easy syndication of your API

31. We Open
open data tables
Make tables for any API
Easy syndication of your API

32. BOSS

33. (being your own) BOSS
Open Unbranded Search

34. (being your own) BOSS
Open Unbranded Search
Rich Structured Data

35. (being your own) BOSS
Open Unbranded Search
Rich Structured Data
~5k Free Requests / Day

36. (being your own) BOSS
Open Unbranded Search
Rich Structured Data
~5k Free Requests / Day
Site restricted or web wide

38. boss here

39. boss
wikipedia
pokemon
...
boss here

40. boss
wikipedia
pokemon
...
boss here
yuil
built in 4h
open source

41. YSlow
Time =
Servers =
Bandwidth =

42. YSlow
Time = $$$
Servers =
Bandwidth =

43. YSlow
Time = $$$
Servers = $$$
Bandwidth =

44. YSlow
Time = $$$
Servers = $$$
Bandwidth = $$$

45. YSlow 2.0

46. make UX faster
YSlow 2.0

47. use less bandwidth
make UX faster
YSlow 2.0

48. use less bandwidth
make UX faster
YSlow 2.0
scale more, less work

49. use less bandwidth
make UX faster
YSlow 2.0
nothing to buy
scale more, less work

50. It’s like school

51. It’s like school
Let’s
on Michael

52. It’s like school Still not
perfect
Let’s
on Michael

53. It’s like school Still not
perfect
A-F
Let’s
on Michael

54. It’s like school Still not
perfect
A-F
Let’s Report card
on Michael

55. purple promo

56. purple promo
millions of
users

57. purple promo
open platforms
on y! millions of
users

58. purple promo
huge developer
audience
open platforms
on y! millions of
users

59. purple promo
Pr teams
work with partners huge developer
audience
open platforms
on y! millions of
users

60. Questions?
@sh1mmer
http://speakerrate.com/sh1mmer

61. Questions?
@sh1mmer
http://speakerrate.com/sh1mmer