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“Improving and Developing Your Business”
       Every new day gives you a chance to move forward from your present situation




  Presented by Shabbar Suterwala
http://shabbarsuterwala.blogspot.com/
http://shabbarsuterwala.blogspot.com/
http://shabbarsuterwala.blogspot.com/
Are we too throwing away….?

  •   Opportunities
  •   Ideas
  •   Plans
  •   Dreams




http://shabbarsuterwala.blogspot.com/
http://shabbarsuterwala.blogspot.com/
http://shabbarsuterwala.blogspot.com/
How are we doing our Business …?
Business - Traditional v/s Today
    •   Customer Service
    •   Prices
    •   Facilities
    •   Advertising / Marketing
    •   Communication
    •   Team Effort




http://shabbarsuterwala.blogspot.com/
The way you
                                        Takes the shape of the Context
           Think, Feel, See and Do




                  Context                           Content


http://shabbarsuterwala.blogspot.com/
Types of Business


                                                     Trading
                                                    Proprietor
                                 Distribution
         Industry                                  Shopkeeper
                                 Supplying
        Public Cos                                   Bakhda
                                Manufacturing
         Pvt. Ltd.                                Door-to-Door
                                  Karkhana
                                                    Freelance
                                                  Professionals




http://shabbarsuterwala.blogspot.com/
What is Business Improvement?




            Changing the Context
   Innovating and Diversifying the Content
1. Accounts / Book Keeping
    • Khai-pi-ne Maja
    • To understand the Cash
      flow
    • Capital / Revenue and
      Profitability
    • Inventory / Logistics
    • Tax & Return Filing
    • Computerized A/c
    • Smart Purchases



http://shabbarsuterwala.blogspot.com/
2. Marketing and Advertising
    •   Brand & Royalty
    •   Word of Mouth
    •   After Sales…
    •   Expo-Seminar-Exhibition
    •   Value Added Services




http://shabbarsuterwala.blogspot.com/
3. IT – Systems & Processes
    •   eMails
    •   Websites
    •   Mobile
    •   SMS
    •   Processes
         – Purchase / Sale
         – Invoicing / Payment
         – Inquiry & Follow up
         – Customer Loyalty
         – Communication

http://shabbarsuterwala.blogspot.com/
4. Value Add v/s Time Spent?




Have you added one new idea / customer / product / networked or …TODAY?????

http://shabbarsuterwala.blogspot.com/
5. Paretoe’s Principle 80/20 Rule




http://shabbarsuterwala.blogspot.com/
6. Attitude Makes a Difference
    • Smile
    • What you say & How
    • Indifferent Behaviour
    • Courtesy
    • Customer is never
      Wrong
    • Flexible Policies
       – Ex: Medical Store
       – Ex: Joon Collection



http://shabbarsuterwala.blogspot.com/
7. SWOT Analysis




http://shabbarsuterwala.blogspot.com/
8. Networking & Socializing




http://shabbarsuterwala.blogspot.com/
9. Retail Store Tips
    • Be Purchasing Agent for the Customer rather than
      Distributing Agent for the Manufacturer
    • Make Customer feel Special
    • Promise Less – Deliver More
    • Appearance Does Matter – You & Shop
    • Display Merchandise & Prices Attractively
    • Controlled Inventory - Get rid of old inventory
    • Make it easy for the customer to move and shop
    • Hire the Right People & Train them
    • Time – Customer Management


http://shabbarsuterwala.blogspot.com/
10. Typical Sales – Model

                               Advertisement to
                                    10,000
                                    people

                                100 people
                                 Respond


                                10 people
                                   Buy




http://shabbarsuterwala.blogspot.com/
Sales – Model to Double your Sales
          Double your Sales Team


                                 Advertisement to
                                        10,000
                                        people

                                  100 people
                                   Respond


                                  10 people
                                        Buy


http://shabbarsuterwala.blogspot.com/
Sales – Model to Double your Sales
         Double your Advertisement


             Advertisement to           Advertisement to
                  10,000                    20,000
                  people                    people

              100 people                200 people
               Respond                   Respond


               10 people                 20 people
                  Buy                       Buy


http://shabbarsuterwala.blogspot.com/
Sales – Model to Double your Sales
         Follow up the 90%
          Advertisement to
                10,000
                                            What happens to the
                people                           90 people
                                           who do not buy now….?
            100 people
            Respond                      They were interested but they
                                         were just not ready to buy at
                                                this moment…
            10 people
               Buy


Don’t sell when you want to sell, Sell when the Customers wants to Buy..
      Keep following up with the 90 people who did not buy today..
  After 6 follow ups most of them buy.. People can say “NO’ six times
11. Four ways to Capture Market
    • Be BETTER
       – Falooda
       – Airlines
    • Be DIFFERENT
       – Maggi
       – Johnson Baby
    • Be FASTER
       – Dominos Pizza
       – Aaj Tak
    • Be CHEAPER
       – Big Bazaar

http://shabbarsuterwala.blogspot.com/
12. Learning from Mistakes




http://shabbarsuterwala.blogspot.com/
The Hardworking Wood Cutter




http://shabbarsuterwala.blogspot.com/
Sharpen the Axe


         What to do?
         Why to do?
                            E




                                                SK
                         DG




                                                SK
                                 SUCCESS




                                                  IL
                                                   IL
                      LE



                                                           How to do?




                                                     LS
                                                      LS
                    OW
                  KN




                                   ATTITUDE


                                    A Want to do?
http://shabbarsuterwala.blogspot.com/
Make Decision & Take Action




http://shabbarsuterwala.blogspot.com/
This questionnaire is designed to help you grow your business, close more sales, make more money, and
                                                               close
    help you be more successful.

•   What are the 3 most important things you should be doing every day?
                                                                   day?

•   On a scale of 1 - 10, how would you rate your success in doing each of these 3 things every day?
                                                                                   things

•   What are 3 things that if you could do them better would dramatically improve your business?
                                                             dramatically

•   If you could do them better, how would your business improve?

•   What are your 3 biggest challenges in growing your business?

•   What are your 3 top goals you want to accomplish in your business over the next 6 to 12 months?
                                                             business

•   What is the value to you if you accomplish them?

•   What are your personal financial goals?

•   How much did you make last year? How much do you expect to make this year? What do you want to
    earn next year?

•   What would you need to do differently so that you could double your income?
                                                                   your

•   If you are a corporation, what are your company's financial goals?
                                                                goals?

•   What would you need to do differently so that your company could double its profits?

•   What changes would you need to make in your business planning or activities so that you could
    double, triple or quadruple your income in the next year... without increasing the number of hours you
                                                                without
    work or hiring more people?
Contact: Shabbar Suterwala

                    Email: shabbarsuterwala@hotmail.com
                           Or Call: +91-989 222 5864




http://shabbarsuterwala.blogspot.com/
Other Inspirational & Motivational Resources

                http://shabbarsuterwala.blogspot.com/ Pearls of wisdom

 http://leaders-workshop.blogspot.com/ Inspirational Motivational Videos & Presentations

  http://time-managementor.blogspot.com/ Time Management Tips, Tricks & Suggestions

     http://training-and-trainers.blogspot.com/ International Trainers & their Sharing

                  http://nlp-sharing.blogspot.com/ NLP stuff and video

       http://seeandgetinspired.blogspot.com/ Inspirational & Motivational Posters

          http://bust-the-stress.blogspot.com/ Bust the Stress - Stress Busters

         http://business-training-online.blogspot.com/ Business Training Online

               http://quotes-for-the-day.blogspot.com/ Quotes for the Day

        http://communication-skills-material.blogspot.com/ Communication Skills



http://shabbarsuterwala.blogspot.com/

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Improving and developing your business

  • 1. “Improving and Developing Your Business” Every new day gives you a chance to move forward from your present situation Presented by Shabbar Suterwala http://shabbarsuterwala.blogspot.com/
  • 4. Are we too throwing away….? • Opportunities • Ideas • Plans • Dreams http://shabbarsuterwala.blogspot.com/
  • 7. How are we doing our Business …?
  • 8. Business - Traditional v/s Today • Customer Service • Prices • Facilities • Advertising / Marketing • Communication • Team Effort http://shabbarsuterwala.blogspot.com/
  • 9. The way you Takes the shape of the Context Think, Feel, See and Do Context Content http://shabbarsuterwala.blogspot.com/
  • 10. Types of Business Trading Proprietor Distribution Industry Shopkeeper Supplying Public Cos Bakhda Manufacturing Pvt. Ltd. Door-to-Door Karkhana Freelance Professionals http://shabbarsuterwala.blogspot.com/
  • 11. What is Business Improvement? Changing the Context Innovating and Diversifying the Content
  • 12. 1. Accounts / Book Keeping • Khai-pi-ne Maja • To understand the Cash flow • Capital / Revenue and Profitability • Inventory / Logistics • Tax & Return Filing • Computerized A/c • Smart Purchases http://shabbarsuterwala.blogspot.com/
  • 13. 2. Marketing and Advertising • Brand & Royalty • Word of Mouth • After Sales… • Expo-Seminar-Exhibition • Value Added Services http://shabbarsuterwala.blogspot.com/
  • 14. 3. IT – Systems & Processes • eMails • Websites • Mobile • SMS • Processes – Purchase / Sale – Invoicing / Payment – Inquiry & Follow up – Customer Loyalty – Communication http://shabbarsuterwala.blogspot.com/
  • 15. 4. Value Add v/s Time Spent? Have you added one new idea / customer / product / networked or …TODAY????? http://shabbarsuterwala.blogspot.com/
  • 16. 5. Paretoe’s Principle 80/20 Rule http://shabbarsuterwala.blogspot.com/
  • 17. 6. Attitude Makes a Difference • Smile • What you say & How • Indifferent Behaviour • Courtesy • Customer is never Wrong • Flexible Policies – Ex: Medical Store – Ex: Joon Collection http://shabbarsuterwala.blogspot.com/
  • 19. 8. Networking & Socializing http://shabbarsuterwala.blogspot.com/
  • 20. 9. Retail Store Tips • Be Purchasing Agent for the Customer rather than Distributing Agent for the Manufacturer • Make Customer feel Special • Promise Less – Deliver More • Appearance Does Matter – You & Shop • Display Merchandise & Prices Attractively • Controlled Inventory - Get rid of old inventory • Make it easy for the customer to move and shop • Hire the Right People & Train them • Time – Customer Management http://shabbarsuterwala.blogspot.com/
  • 21. 10. Typical Sales – Model Advertisement to 10,000 people 100 people Respond 10 people Buy http://shabbarsuterwala.blogspot.com/
  • 22. Sales – Model to Double your Sales Double your Sales Team Advertisement to 10,000 people 100 people Respond 10 people Buy http://shabbarsuterwala.blogspot.com/
  • 23. Sales – Model to Double your Sales Double your Advertisement Advertisement to Advertisement to 10,000 20,000 people people 100 people 200 people Respond Respond 10 people 20 people Buy Buy http://shabbarsuterwala.blogspot.com/
  • 24. Sales – Model to Double your Sales Follow up the 90% Advertisement to 10,000 What happens to the people 90 people who do not buy now….? 100 people Respond They were interested but they were just not ready to buy at this moment… 10 people Buy Don’t sell when you want to sell, Sell when the Customers wants to Buy.. Keep following up with the 90 people who did not buy today.. After 6 follow ups most of them buy.. People can say “NO’ six times
  • 25. 11. Four ways to Capture Market • Be BETTER – Falooda – Airlines • Be DIFFERENT – Maggi – Johnson Baby • Be FASTER – Dominos Pizza – Aaj Tak • Be CHEAPER – Big Bazaar http://shabbarsuterwala.blogspot.com/
  • 26. 12. Learning from Mistakes http://shabbarsuterwala.blogspot.com/
  • 27. The Hardworking Wood Cutter http://shabbarsuterwala.blogspot.com/
  • 28. Sharpen the Axe What to do? Why to do? E SK DG SK SUCCESS IL IL LE How to do? LS LS OW KN ATTITUDE A Want to do? http://shabbarsuterwala.blogspot.com/
  • 29. Make Decision & Take Action http://shabbarsuterwala.blogspot.com/
  • 30. This questionnaire is designed to help you grow your business, close more sales, make more money, and close help you be more successful. • What are the 3 most important things you should be doing every day? day? • On a scale of 1 - 10, how would you rate your success in doing each of these 3 things every day? things • What are 3 things that if you could do them better would dramatically improve your business? dramatically • If you could do them better, how would your business improve? • What are your 3 biggest challenges in growing your business? • What are your 3 top goals you want to accomplish in your business over the next 6 to 12 months? business • What is the value to you if you accomplish them? • What are your personal financial goals? • How much did you make last year? How much do you expect to make this year? What do you want to earn next year? • What would you need to do differently so that you could double your income? your • If you are a corporation, what are your company's financial goals? goals? • What would you need to do differently so that your company could double its profits? • What changes would you need to make in your business planning or activities so that you could double, triple or quadruple your income in the next year... without increasing the number of hours you without work or hiring more people?
  • 31. Contact: Shabbar Suterwala Email: shabbarsuterwala@hotmail.com Or Call: +91-989 222 5864 http://shabbarsuterwala.blogspot.com/
  • 32. Other Inspirational & Motivational Resources http://shabbarsuterwala.blogspot.com/ Pearls of wisdom http://leaders-workshop.blogspot.com/ Inspirational Motivational Videos & Presentations http://time-managementor.blogspot.com/ Time Management Tips, Tricks & Suggestions http://training-and-trainers.blogspot.com/ International Trainers & their Sharing http://nlp-sharing.blogspot.com/ NLP stuff and video http://seeandgetinspired.blogspot.com/ Inspirational & Motivational Posters http://bust-the-stress.blogspot.com/ Bust the Stress - Stress Busters http://business-training-online.blogspot.com/ Business Training Online http://quotes-for-the-day.blogspot.com/ Quotes for the Day http://communication-skills-material.blogspot.com/ Communication Skills http://shabbarsuterwala.blogspot.com/