The document outlines the steps to starting a business, including creating a business plan, obtaining financing, registering the business, and understanding legal and tax obligations. It then provides details of a marketing plan and budget for "Listerine Breath Strips", including research costs, product development costs, event costs, and advertising costs. The executive summary discusses the breath strips as a new portable format for eliminating bad breath bacteria and how the advertising campaign will position them as a better solution than traditional gum and mints.

1. “IN THE NAME OF”
1

2. GROUP MEMBERS
SHADAB MAZHAR
ALI NAWAZ
DURRANI HUSSAIN
SAQLAIN
HINA AFZAL
SHAH
15428 15105
2

3. REPORT
“ENTERPRENEURSHIP”
3

4. SUBMITTED TO:
SIR ATHER QADEER
4

5. STEPS TO STARTING A BUSINESS
 Step 1: Templates for Writing a Business Plan
 Step 2: Get Business Assistance and Training
 Step 3: Choose a Business Location
 Step 4: Finance Your Business
 Step 5: Determine the Legal Structure of Your Business
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6.  Step 6: Register a Business Name ("Doing
Business As")
 Step 7: Get a Tax Identification Number
Step 8: Register for State and Local Taxes

Step 9: Obtain Business Licenses and Permits

Step 10: Understand Employer Responsibilities
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7. 7

8. INTRODUCTION
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9. COMPANY NAME
9

10. BRAND NAME
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11. PRODUCT NAME
“Breath strips”
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12. PURPOSE OF
PRODUCT
 Kill bacteria for truly fresh breath.
 Personal care.
 Mouth wash
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13. 13

14. PRODUCT DESCRIPTION
“Listerine Breath Strips
Dissolve
Instantly,Freshing Your
Breath By Killing 99% Of
Bad Breath Germs”.
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15. FEATURES
 Sugar free------No Calories
 Instant Fresh Breath
 Dissolves Instantly
 Great flavor
15

16. FEATURES(cont…
…)
 0 grams of carbohydrates per
strip.
 Designed for fast and easy use.
 Discreet, work quickly, and you
can use it anytime/anywhere!
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17. HOW IT WORKS?
“They come in a little tiny
package ,and resemble mini
strips of clear paper. You
stick one on your tongue and
it dissolve. By the time it’s
gone .You have fresh
breath”.
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18. 18

19. MANUFACTURER
INFORMATION
 MANUFACTURER: FRIENDS
 ADDRESS: INDUSTRIAL
AREA
 CITY: KARACHI
 ZIP CODE: 74900
 TELEPHONE NUMBER: 021-
35055722
 TOLL FREE NUMBER:0800-55055
 EMAIL ADDRESS:
www.listerine.healthcare .com
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20. INGREDIENTS
Chemical,Thymol,Glycery
Oleate,Aspertame,Flavor(S),Pullula
n,Menthol,Carrageenan,Phenylalali
ne,Propylene Grycol,Xanthan
Gum,FD&C Green#3,Potassium
Acesulfame,Copper
Gluconate,Polysorbate 80,Locust
bean gum, Methyle Salicylate.
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21. FLAVORS
cool mint
Arctic
berry
Fresh citrus
Fresh burst
Cinnamon
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22. FIRST AID
EYE CONTACT:
 In case of eye contact, rinse
immediately.
SKIN CONTACT:
 No effects expected.
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23. LISTERINE BUSINESS
ANALYSIS
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24. Marketing Budget Plan
Category Estimated quantity estimated cost estimated subtotal
RESEARCH
Research firms fees 2 PKR 100,000.00 PKR
200,000.00
Web research 1 PKR 5,000.00 PKR 5,000.00
Independent research 1 PKR 10,000.00
PKR200.000.00
Other research 2 PKR 5,000.00 PKR 5,000.00
TOTAL R.COST
225,000.00
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25. Category Estimated quantity estimated cost estimated
subtotal
PRODUCT DEVELOPMENT
Research & development 1 PKR 50,000.00
PKR 50,000.00
Prototype 1,000 PKR 100.00
PKR 100,000.00
Quality certification 2 PKR 5,000.00
PKR 10,000.00
License & registration 3 PKR 5,000.00
PKR 15,000.00
TOTAL DEVELOPMENT COST
PKR 175.000.00
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26. Category Estimated quantity estimated cost estimated
subtotal
EVENT COST
No of attendee 50
Meal(Breakfast,lunch,dinner)
Food PKR 450.00
PKR 22,500 Tax(10%) PKR 45.00
PKR 2,250
Food & beverage gratuity(20%) PKR 99.00
PKR 4,950
TOTAL EVENT COST
PKR 29,700
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27. Category Estimated quantity estimated cost estimated
subtotal
ADVERTISEMENT COST
Brochures 10,000 PKR 70.00 PKR
70,000.00
Mailing 10,000 PKR 5.00 PKR
50,000.00
Postcards 6,000 PKR 275
PKR 165,000.0
Television 2 PKR 330,000,00
PKR 660,000.0
Radio 3 PKR 50,000.00 PKR
150,000.0
Newspapers 2 PKR 4000,000.00
PKR 800,000.0
Billboards 2 PKR 400,00.00
PKR 80,000.0
Magazines 3 PKR 200,00.00
PKR 60,000.00
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TOTAL ADVERTISEMENT COST PKR

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29. EXECUTIVE
SUMMARY
 This is a case about Listerine BREATH
STRIPS—a new portable format for killing bad-
breath bacteria. The choice of media is creative.
As consumers are not satisfied with traditional
gums and mint, even though many brands are
clamoring for attention. The objective is to
persuade people that the breath strips work better
than the others.
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30. RESULTS
Listerine = No Gingivitis = Healthier
Gums
Listerine is consumed to fulfill both
physiological and psychogenic needs.
Bad-breath fighting quality helps
consumers fulfill the need for affiliation.
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