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1. PUBLIC
RELATION

2. NEEDOF PUBLIC
RELATION
Boost Boost employee morale.
Act
Act as a foundation when the negative news about the
hospital occurs.
support
Support efforts to raise funds for new progress programs
and services or assist with the passage of levies and bonds.
Aid in Aid in recruitment and retention of employees.
Enhance Enhance the hospital’s image.
Expand
Expand awareness of the hospital’s entire range of
programs and services.
Position
Position the hospital as a healthcare leader and authority
within the community or region.
Increase
Increase visibility for the hospital, employees, programs
and services.

3. DEFINITION
Public relation is knowing what the public expects and explaining how
administration is meeting these desires.
-JOHN MILLET

4. ELEMENTS OF PUBLIC RELATION
HUMAN
RELATION
EMPATHY PERSUASION DIALOGUE

5. FORMS OF PUBLIC RELATION
Employee Relations :
responding to employee concerns
and informing and motivating staff.
• new employee education,
employee award programs and
recognition, new hire press release and
newsletters.
Community Relations :
active planning and participating
with and within a
community for the benefit of the
community and the hospital.
community events, volunteer
activities and co-sponsorship
opportunities with other community
organizations.

6. FORMS OF PUBLIC RELATION
Government Relations :
It’s a function of relating to government
officials and agencies about issues that
impact the hospital and its audience.
It includes letter writing campaigns and
advertisements in the newspaper.
Media Relations :
Media relation can be active seeking
positive publicity for a newsworthy topic
at the hospital or responding to a news
inquiry about a positive or negative
story of interest to the media and its
viewers and readers.

7. TOOLS OF
PUBLIC
RELATION

8. QUALITIES OF A PUBLIC RELATION OFFICER
Abundant common sense.
First class organizing capacity.
Good judgement and objectivity.
Be realistic and sense of humour.
Willingness to work for long hours.
Infinite capacity for taking pains.
Pleasant voice and ability to speak in public.
Resilience to work long and inconveniencing hours when
necessary.
Imagination and the ability to appreciate the other persons point
of view.
Basic understanding about the profession.

9. METHODS OF PUBLIC RELATION IN HOSPITALS
Broadly speaking, there are two methods of promoting good public relations in a hospital.
1. OPERATIVE METHOD
2. COMMUNICATIVE METHOD

10. OPERATIVE METHOD
Operative methods are essentially connected with almost every aspect of
hospital’s operations, including those which are carried out by such
workmen as telephone operators, admission clerks etc. The three
fundamental ingredients of a hospital’s operations are :
oCheerful and courteous behaviour.
oPrompt and efficient treatment.
oClean surrounding and well appearance of workers.