Energile is a glucose drink brand that is repositioning itself towards young sports enthusiasts. It held a youth football tournament in Karachi but it only covered a small target market. The proposal is for an "Energile Sports Tour" involving cricket and football tournaments in schools across Karachi, Lahore, and Islamabad over 5 months to better promote the brand to its target market of young sports lovers. The campaign will use various advertising methods like TV, print, internet, and outdoor advertising to promote the tournaments and brand. Evaluation will include website traffic, retail audits, consumer panels, and surveys.
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