Shane Haggerty, Communications Coordinator at Ohio Hi-Point Career Center, and Kelly Herzog, Public Information Coordinator at Miami Valley CTC, presented on social media marketing at the annual Ohio ACTE Conference in Columbus, OH, on August 7, 2008. For more information visit http://ohioactepr.blogspot.com
1. Social Media Marketing for Career-Tech Ohio ACTE Conference Presented by Shane Haggerty, Ohio Hi-Point Career Center Kelly Herzog, Miami Valley Career Technology Center
3. Social Media is: 1. A two-way conversation 2. An opportunity to share and collaborate 3. An opportunity to self-publish 4. The new media—leveling the playing field 5. Word-of-mouth/Viral 6. It’s all about connecting and community Ohio ACTE Conference
5. *The conversation happens online *Our target audiences are online *The tools present opportunities for sharing and collaboration *Cost-effective marketing and communications *Build reputation and engage in direct sales *Reach the masses or your targets *Easily measure success of campaigns Ohio ACTE Conference
20. How to know if you should utilize Social Media Ohio ACTE Conference
21. *Do you have something to say? *Do you have customers to engage and listen to that are online? *What can you share with the community and what can the community share with you? Ohio ACTE Conference
22. The Get Social Project: The List of 15 Find it on the Ohio ACTE PR Academy Blog http://ohioactepr.blogspot.com Ohio ACTE Conference