A storyboard on how Bizgain's Integrated Online Marketing Platform helps digital advertisers, brands and local businesses manage campaigns efficiently, cost-effectively and easily.
2. Internet Marketing is no longer limited to the use of a: Single Channel Single Landing Page Single Lead Capturing Widget Single Campaign Plan Juggling with multiplicities and yet ensuring Efficiency, Cost Effectiveness and Measurability is not a piece of cake. An Integrated Platform that can help you launch Multiple campaigns Across different channels Using various landing pages With varied widgets And the ability to analyze each channel / campaign / landing page / widget’s efficiency is just what you need! The Premise
3. With this Integrated Marketing Platform, you can run a campaign from start to finish and monitor efficiency on an ongoing basis. Bizgain’s Cloud-based SaaS Platform
4. Bizgain’s Platform allows you to set up a Campaign by choosing a Landing Page. It could be a Microsite from our extensive Template library, your own Website, a Blog or even your Facebook Fan Page. Landing Page Options in Create
5. Bizgain’s Widget Library allows you to choose from multiple widgets including Click2Call, Download Deal Coupon, Enquiry Form, Group Buy, Deal Alert, Sign up for Newsletter and Survey. These can be integrated on any landing page. Widget Library in Create
6. After you Create the Landing Page and Add Widgets, you move to the Execute section which allows you to run ads (text and display) on Google, Yahoo and Bing. You can also create your own display ads for use on Other Ad Networks. Channel Options Available on Execute
7. While the Campaign runs, the Dashboard gives you leads data as they happen. These are available in table and graph format. The detailed leads data is even downloadable in XL format. Dashboard in Analysis Ability to sort leads data based on month, campaign, landing page, lead type and channel. Leads data available with Name, Email Id, Phone Number, Date, Time, Message, Landing page and even who it was notified to.
8. As the Campaign ends, you can see how it performed based on the Cost per Lead and Cost per transaction. These can be compared to find out which plan works the best for a business. There is also the option of Recommendations where a campaign manager can add analysis and inputs in the form of text and attachments. Performance Metrics and Recommendations Performance Metrics with details on Cost Per Lead and Cost Per Transaction for each campaign. Recommendations for improvements with reports that are downloadable
9. Bizgain’s Platform also has a tool that allows you to snorkel. It gives you quick data on where you are being talked about in the web and what. So you don’t have to scan the web to know your reputation on the Internet. It is available right there! E-Perceptions in Analysis
