This document discusses the drivers of technology innovation, including internal processes seeking solutions to problems or developing new capabilities, and external processes seeking opportunities to deliver value to customers. There are two approaches to technology development - technology push, which focuses on the technology itself before considering market need, and market pull, which focuses on creating value for customers based on identified market needs. The ideal is a balance between these two approaches through strategic resonance.

1. Technology
Management
Drivers of
Technology
Innovation
& innovation
Dr Mehdi Shahbazpour, 2013

2.  There are two forces in any business that drive
technology development or adoption
Drivers of Technology Innovation
Internal processes
seeking solutions
to existing
problems or
developing/acquiri
ng new capabilities
that could be
exploited by the
business.
External processes
seeking opportunities
to deliver value to
existing and potential
customers, as well as
identifying new
capabilities that
business must develop
so that it can take
advantage of the
opportunities and
overcome potential
threats.

3.  There are two external forces that influence the
internal forces of capability and business development
Drivers of Technology Innovation

4.  “Actual market need” is a secondary consideration
 If [TECHNOLOGY] then [MARKET]
 Focus is on Technology itself
 Process:
 Identify Technical Difficulty/Problem
 Research and Development
 Production
 Commercialisation
Technology Push Bias

5. Technology Push Example
http://www.ted.com/talks/ma
rk_shaw_one_very_dry_dem
o.html

6.  “Actual market need” is a primary consideration
 If [MARKET] then [TECHNOLOGY]
 Focus is on Creating Value for customer itself
 Process:
 Identify Market Need
 Develop Specification based on Market Need
 R&D
 Production
 Commercialisation
Market Pull Bias

7.  http://www.ted.c
om/talks/r_a_mas
helkar_breakthro
ugh_designs_for
_ultra_low_cost_
products.html
Market Pull Example

8.  The ideal situation is to reach a balance and
resonance between Technology Push and Market Pull
Strategic Resonance

9.  If your business is biased towards Market Pull or Technology
Push, there is a good chance that you could be missing
opportunities or exposing your business to major risks.
 To get an expert advice about how to achieve strategic
resonance, contact me on Linkedin.
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