The document compares Domino's Pizza and Pizza Hut in India. It provides details on their growth, strengths, weaknesses and customer preferences based on a survey. Domino's has over 300 stores compared to Pizza Hut's 142 stores. However, the survey found that customers prefer Pizza Hut for quality of food and ambience, while finding Domino's to be more affordable and providing better offers and customer service. Both chains offer opportunities for expansion in India's growing fast food market.
2. FAST FOOD INDUSTRY IN INDIA
• Fast food is one of the world’s largest fast
growing industry types. India’s fast food industry
is growing is growing by 40%.
• Because of the availability of raw material for fast
food, global chains are flooding into the country.
• The growth in nuclear families, particularly in
urban India, exposure to global media and
western cuisine has had quite an impact on
eating out trends.
6. • It entered India in June 1996.
• By January 2001, Pizza Hut had 19 outlets
across India.
• Presently it has 142 outlets in 32 cities in
India.
• Pizza Hut is one of the world’s largest pizza
chains with over 12,500 restaurants across 91
countries.
• It employees more than 300,00 people.
7. • Today Domino’s Pizza in India has grown into a
countrywide network of more than 300 stores
with a team of over 9000 people.
• Domino’s believes strongly in the strategy of
“think local and act regional.”
It entered India in 1996 through a franchise
agreement with VamBhartia Corp.
It had quite a speedy growth (1 outlet in 1996 and 101
in 2001).
Emphasis on home delivery.
8. SUCCESS FACTORS:
• Offering value food
• Moving beyond metros
• Developing the local supply chain
• Good ambience
• Offering more than the international menu
• Aggressive marketing and tie-ups with local
and popular brands.
10. ANALYSIS: STRENGTH
PIZZA HUT
• Strong brand image
• Unmatchable quality
and variety
• Hygiene
• Excellent quality
• Customer satisfaction
DOMINO’S PIZZA
• More outlets even in
smaller towns.
• Less than 30 mins home
delivery.
• Low price
• Excellent offers
• Customer satisfaction
• Quick service at outlets
11. ANALYSIS:WEAKNESS
PIZZA HUT
• Inadequate
advertisements.
• Inadequacy of outlets.
• High prices
• Lack of parking facilities
at outlets.
DOMINO’S PIZZA
• Lack of variety
• Outlets lack space
• Ambience not up to
mark
• No special option for
birthday parties and
corporate lunches.