Social media for leadership presentation for Association Forum's Future Leaders Conference (Melbourne, 2013).

1. Utilising Social Media
For Leadership And Outcomes
Presentation by: Shai Coggins, Content and Community Specialist, Vervely - http://vervely.com/
Twitter: @ShaiCoggins | @VervelyCom

3. Which Team Are You Part Of?
#TeamSocial
#TeamNoTime

4. ... or maybe ...
#TeamNotMyJob
#TeamNoWay
#TeamFenceSitting

5. “The solution is to stop looking at social
media as another platform you have to learn
—yet another responsibility—and start
seeing it for what it can be instead: a
personal toolbox for improving your
practice of leadership.”
–Alexandra Samuel
The Wall Street Journal
http://on.wsj.com/16xzE9z

6. Two Sides To Social
Personal
Strategic /
Organisational

7. Six socialmedia skills
every leader
needs
by McKinsey &
Company
http://bit.ly/1cfD

8. 3 Best Practice Tips
on Social Media
for Leaders

9. Choose one aspect to develop.
Pick one from the 'Personal'
skills list (Producer,
Distributor, Recipient) - and
develop it.
Pick one from the 'Strategic' or
'Organisational' skills list
(Adviser, Architect, Analyst) and develop it.

10. Focus on just a few social channels that
matter most to you and your target
audience.
Ask yourself: What do you wish
to accomplish? Who do you
wish to connect with?
Most popular channels for
leaders: Blogs, LinkedIn,
Twitter

11. Practice social media
mindfulness.
Keep in mind practices of
successful people
Use tools like HootSuite, Twitter
app, Tweetdeck, etc
Make lists and follow key
accounts and interests
Use it to your advantage, don't
let it overwhelm you.
Set aside 'down time' with
social media.

12. Questions and
Comments
Twitter: @ShaiCoggins or @VervelyCom
Email: shai@vervely.com
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