1. Tudou.com
Policy Primer
Made by Mo Zhou

2. Tudou.com Policy Primer by Mo Zhou is licensed under a Creative
Commons Attribution-NonCommercial-ShareAlike 3.0 Unported
License.
Based on a work athttp://www.slideshare.net/shakiramomo/net-
503-tudou-policy-primer

3. Everyone can get access to Youtube
(Shortcut image from Youtube Homepage)
Except those who are in Mainland China if
not using proxy(Helft,2009).

4. Then which website do they use?
Tudou.com
is one of
their
choice.
(Shortcut image from Tudou.com homepage)

5. Tudou promotes:
(Image from Flikr.com uploaded by Aether Wu)
 “Everyone can be the director of the life”.

6. Here comes the question:
(Image from Flickr.com uploaded by Oberazzi)

7. Do the users have the grasp of
guildlines and rules before
stepping into their directors’ life
at Tudou.com?

8. If NOT,…
USER
AGREEMENT
Check
It
Out
…
NOW!
(Shortcut Image from Tudou about Registration)

9. As a user, you can upload:
 Music
 Animation
 Text
 Images
 Audio & video
(Tudou.com’s Service,2010)

10. Morever
“ You bear the entire liability for the
contents uploaded and
disseminated by using Tudou’s
service” (Tudou.com’s Service,
2010).

11. Meanwhile,
Authorise
YOU Tudou
• the right to use Your content
• the right to send you commercial information
(Tudou.com’s Service,2010)

12. If the following issues arise,
Tudou bears
No responsibility ！
Backgroud image from Flickr uploaded by codyshuttleworth

13. Illegal/ unauthorized use of YOUR
account and password
Contents uploaded cannot be
acquired/browsed by others

14. If seeing unsuitable/offensive/unpleasant
content
To what extent
the content will be regared as
offensive and unsuitable?
Great Firewall of China

15. Great Firewall of China, a
filtering system to block
sensitive content of Internet
connections
In Mainland China (August,
2007).

16. “When an authoritarian regim
embraces and adjusts to the
inevitabe changes brought by digital
communication, the result if what I
call ‘networked authoritarianism’
”(MacKinnon, 2011).

17. The results after searching “Chen Guangcheng ”
Tudou:
No result
(Shortcut image from Tudou about search results of “Chen Guangcheng”)
Youtube:
A lot of .
(Shortcut image from Youtube about search results of “Chen Guangcheng”)

18. It can be concluded that…
 The search results has reflected the policy
of Internet regulation in Mainland China
and proved that the website Tudou.com is
also under the supervision of Great
Firewall of China.

19. If the services are NOT
available/appropriate
outside Mainland China(User Agreement, 2010)
Example
:
This video
cannot be
streamed
outside
Mainland
China, for
the
copyright
reason”.
(Shortcut Image from Tudou about search result of “Beijing Youths”)

20. What about
？
？
(Image from Flickr uploaded by MikeBlogs)

21. (Shortcut Image from Tudou about Copyright Policy)
Users can adopt
Copyright Complaint Procedures
to report Any
copyright infringement

22. “All of the rights of any software used by Tudou.com to provide
network services shall belong to the copyright owner of such
software. Without permission of the copyright owner of such
software, you shall not reverse engineer, decompile or
disassemble such software or otherwise discover its origial codes”
(Copyright Policy,2012).

23. Any
Tudou work
has DELETE Involved
the Copyright
solely Infringement
right
to
WITHOUT prior
notice
(Copyright Policy,2010b).
(Image from Flickr uploaded by Spojení )

24. (Image from Flickr uploaded by Micah Sittig) (Imaged from Flickr uploaded by shelisrael1)
After its merger with Youku.com in March
this year(About Us, 2012)

25. NOT ALL the videos can be viewed,
which is a big difference compared to the past.

26. When searching the movie Inception in Tudou’s database
(Shortcut image from Tudou about search results about Inception)
Tudou does NOT have the content of Inception.
We advise you to go to Youku.com to watch it.

27. In addition
Be aware of
the circumstances
that result in
Account Cancellation: .
.
(Original Image from Flickr uploaded byJohan Larsson)

28. • “Do NOT log on within consecutive 180 days”
• “Uploading content
offensive/unsuitable/infringing copyright”
• “Using others’ name or unsuitable words
to register” (User Agreement, 2010).

29. It is YOU who should
be responsible for all
the behaviours at
Tudou.com.

30. If do NOT agree with any statement above
DO NOT USE TUDOU.COM!
(Original image from Flickr uploaded by 05com)

31. If you are happy with ALL the rules
START YOUR creative life at Tudou.com !
(Original image from Flickr uploaded by Jem Yoshioka)

32. References:
About Us. (2012). Tudou. Retrieved from
http://www.tudou.com/about_en/
Aether Wu. [Image]. Tudou Logo. Retrieved September 8, 2012, from
http://www.flickr.com/photos/atlantic/3774418448/
August, O. (2007). The Great Firewall: China’s Misguided-and Futile-Attempt
to Control What Happens Online. Wired, 15(11). Retrieved from
http://www.wired.com/politics/security/magazine/15-11/ff_chinafirewall?currentPage=1
codyshuttleworth. [Image]. Piano. Retrieved September 8, 2012, from
http://www.flickr.com/photos/codyshuttleworth/7953866712/
Copyright Policy of Tudou. (2012). Retrieved September 8, 2012, from
http://copyright.tudou.com/cpfronten/frontagentuser/login
Copyright Policy of Tudou Shortcut. [Image]. Retrieved September 8, 2012, from
http://copyright.tudou.com/cpfronten/frontagentuser/login
Helft, M. (2009). Youtube Blocked in China,Google Says.
The New York Times,158(54628), pp.A5.

33. Jem Yoshioka. [Image]. Journey. Retrieved September 8, 2012, from
http://www.flickr.com/photos/jemshed/7667315472/
Johan Larsson. [Image]. Not all roades lead to Rome. Retrieved September 8, 2012,
from
http://www.flickr.com/photos/johanl/248045279/
MacKinnon, R. (2011). China’s “Networked Authoritatianism”.
Journal of Democracy, 22(2), pp.32-46. doi: 10.1053/jod/2011/0033.
Micah Sittig. [Image]. Tudou party. Retrieved September 8, 2012, from
http://www.flickr.com/photos/msittig/2424714196/
MikeBlogs. [Image]. Copyright symbols. Retrieved September 8, 2012, from
http://www.flickr.com/photos/mikeblogs/3020135605/
Oberazzi. [Image]. Question. Retrieved September 8, 2012, from
http://www.flickr.com/photos/oberazzi/318947345/in/photostream/
05com. [Image]. No. Retrieved September 8, 2012, from
http://www.flickr.com/photos/o5com/4912022499/
Search Results Shortcut of Beijing Youths of Tudou. [Image]. Retrieved September 8,
2012, from http://www.tudou.com/albumplay/dftaqaTPT7Q.html

34. Search Results Shortcut of Chen Guangcheng of Tudou. [Image]. Retrieved September
8, 2012, from http://www.soku.com/t/nisearch/cHEN%20GUANGCHENG/
Search Results Shortcut of Chen Guangcheng of Youtube. [Image]. Retrieved
September 8, 2012, from
http://www.youtube.com/results?search_query=CHEN+GUANGCHENG&oq=CHEN+GUA
Search Results Shortcut of Movie Inception of Tudou. [Image]. Retrieved September 8,
2012, from http://www.tudou.com
shelisrael1. [Image]. Youku. Retrieved September 8, 2012, from
http://www.flickr.com/photos/shelisrael/3041973760/
Spojeni. [Image]. Remembering Katrina. Retrieved September 8, 2012, from
http://www.flickr.com/photos/nodaybuttoday/226397525/
Tudou.com’s Service. (March 2010). Retrieved from
http://www.tudou.com/about/agreement_en.php
Tudou Homepage Shortcut. [Image]. Retrieved September 8, 2012, from
http://www.tudou.com/
Tudou Registation Shortcut. [Image]. Retrieved September 8, 2012, from

35. User Agreement. (March 2010). Tudou. Retrieved from
http://www.tudou.com/about/agreement_en.php
Youtube Homepage Shortcut. [Image]. Retrieved September 8, 2012, from
http://www.youtube.com/