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Growing Role of English in Tourism

  In tourism, majority of human interactions do not involve an English
  native speaker. English is the preferred language for communication
  between non native speakers.
                                                   English to
          English to other                         English 4%
           countries 12%

 Other countries                                                 Non-English
 to English 10%                                                  speaking to
                                                                 non-English
                                                                speaking 74%




 Source: English Next, David Graddol, British Council ,2006 (based on data from World Tourism Organisation)
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English is a Popular Language with Tourists

  • 1. Growing Role of English in Tourism In tourism, majority of human interactions do not involve an English native speaker. English is the preferred language for communication between non native speakers. English to English to other English 4% countries 12% Other countries Non-English to English 10% speaking to non-English speaking 74% Source: English Next, David Graddol, British Council ,2006 (based on data from World Tourism Organisation)
  • 2. See more Info Data PowerPoint slides at our store: http://india-reports.in/shop/ www.india-reports.in
  • 3.
  • 4. DOWNLOAD our maps and diagrams and discover the advantages of native PowerPoint images. Crisp and Clear: much sharper than clip art Change size without loss of resolution Change color to all or part of an image Remove parts of an image to highlight Combine images to create something new
  • 5. Fast Makeovers From This To This Customer Discovery Step-by-Step Customer Distribution Demand Product and Market type Competitive and Pricing creation Hypothesis Problem Hypothesis Hypothesis Hypothesis Hypothesis Hypothesis Test “Product” Hypothesis Friendly first Problem Customer Market Knowledge Contacts Presentation Understanding Test “Product” Hypothesis Yet more First reality “Product” Second Reality 1st Advisory Customer cheack Presentation cheack Board Visits Verity the Verify the Verity the Problem Product Business Model Iterate or Exit Verify
  • 6. You Can Do So Much MORE… Compare Clear and Sharp Resolution Resize without loss Combine parts Change colors Separate parts Be creative Download Now!
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