Unit III Research Paper
Select a major packaged goods company such as Proctor & Gamble, General Mills, or Kraft. Pretend you are a marketing executive, training new marketing research analysts about descriptive and causal research. Explain,
in at least 300 words,
examples of when you would use a survey, experiment, and test marketing in research for the company. For example, if General Mills is launching a new cereal, how would the company use surveys, experiments, and test marketing to increase the chances of success of the new product?
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Unit III Research PaperSelect a major packaged goods company such .docx
1. Unit III Research Paper
Select a major packaged goods company such as Proctor &
Gamble, General Mills, or Kraft. Pretend you are a marketing
executive, training new marketing research analysts about
descriptive and causal research. Explain,
in at least 300 words,
examples of when you would use a survey, experiment, and test
marketing in research for the company. For example, if General
Mills is launching a new cereal, how would the company use
surveys, experiments, and test marketing to increase the chances
of success of the new product?
