The document discusses strategies for using social media at a hyper-local level to improve business goals such as SEO, business intelligence, and brand amplification. It recommends aligning social media with business goals, identifying target markets, choosing appropriate platforms, developing social media policies, creating focused content and conversations, and scaling through community and relationships. It also lists related social media services around planning, assessments, monitoring, reports, engagement, content creation, and campaigns.

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“I think
that’s
going to
break.”

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1. Hyper-local & Targeted
2. Improved SEO/SEM
3. More Business Intel & Data
4. Amplify Your Brand
5. Social Selling

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1. Align with Business Goals
2. Identify Your Your Nano-markets
3. Pick the Right Platforms
4. Map out Social Media Policy & Educate
5. Map out Your Plan
6. Implement Listening and Engagement
Strategy
7. Create focused content/conversations
8. Scale through community and relationships

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• Social Media Planning
• Social Media Assessments
• On-site and On-line Real-time
• Social Coaching Bank
• Enterprise Social Boot Camp

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• Monitoring
• Reports
• Active Engagement
• Content
• Influencer Out-reach
• Campaigns and Launches

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Socialized.me
SocializedAcademy.co
m
@ShaneGibson
@AnthonyCaridi