Failing forward - Social Branding Success Strategies

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Shane Gibson presented to Social Media Club Vancouver members and guests

Empresariales Meditación

Unconsciously
Skilled

Consciously Skilled

Consciously Unskilled

Unconsciously Unskilled

“There’s no such thing as business ethics…
either you’re ethical or you’re not”

- John Maxwell

It’s about the people for social brands

1. Don’t forget where you came from
2. Find awesome mentors
3. Be yourself
4. Share as a discipline
5. Write books and publish them!
6. Be Social and be Sociable!

Failing forward - Social Branding Success Strategies

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Más de Shane Gibson

At this first Whistler Open Forum event of the 2016/17 season, International Speaker & Author Shane Gibson will show you how to design a winning sales process to maximize your sales opportunities. Over the past 20 + years, Shane has helped organizations on four continents boost their sales performance. The processes taught in his program have been successfully implemented by a wide variety of organizations --- from start-ups, entrepreneurs, and non-profits, right up to large Fortune 500 enterprises such as Ford Motor Corporation, CMHC, and dozens of others. Shane Gibson International Speaker and AuthorIn this fast-paced seminar, Shane will illustrate how a successful sales process focuses on the right customers and prospects, and blends that with the right frequency, timing, and media. He will also delve into the importance of living in the “A” zone (Pareto Principle) and describe how to develop a sense of curiosity and an 'opportunity thinking' mindset. Key aspects of this seminar will cover: How to define and focus on high opportunity/conversion prospects How to map and optimize your sales funnel and process How to have high impact conversations with customers and prospects Building a value added follow-up process that converts and retains Prospecting 2.0 – Old-school and high tech prospecting strategies that will fill your funnel

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Social Selling and the Art of Failing Forward

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You often have less than 30 seconds to qualify for a relationship. If you can gain rapport quickly you often get permission to build the relationship and eventually have the person as a member or client. This first session covers: • How to develop a strong personal presence • How to read and use body-language to connect • Steps to quickly read buyer styles and adjust your communications to establish rapport

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After working with sales people, social media marketers, community managers, entrepreneurs, charities and many other professionals on five continents I have had the opportunity to see the Rules of Engagement implemented (and ignored) in almost every environment. Stephen Jagger and I sat down and penned these rules in 2008 when we were writing Sociable! – the tools have since evolved but the rules are even more relevant today then they were back then. We started with 7 rules and recently I added two more which I will share with you today.

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Social media and social networks have become vital sources for prospecting, lead generation, client engagement and service support. In fact, a recent study of over 500 B2B professionals found that 72.6% of sales professionals that use social media outperformed their peers that don’t. In addition to social media literacy and insights, today’s sales organizations need a bullet-proof sales process and strategy as well. The line between sales and marketing as well as customer and vendor has become blurred. Today’s sales and marketing process is collaborative and customer centric. At this lunch and learn, guest speaker Shane Gibson, Sales Trainer for Build Direct will share: The Rules of Engagement in social media for sales professionals How your social graph impacts your ability to close deals and generate leads. How to maximize your social media profiles so they attract clients. How becoming an expert content curator can build credibility and influence. How to use tools like Hootsuite and Nimble social CRM to pull all of your social networking together and make it easy and profitable to manage.

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With employees, customers and stakeholders equipped with technology that allows for mass collaboration and rapid communication we as leaders need to understand how to harness this technology and the crowds we are connected to. Today’s workplace is not a homogeneous one. As leaders we have to lead teams that are made up of Baby Boomers, Gen X and Gen Y. This coupled with diverse cultures and values in the workplace make leading both exciting and challenging. Social media and social communications provide massive opportunities in marketing, sales and people development. It also opens us to major risks and productivity losses. In this fast-paced Shane Gibson author of Sociable! And Guerrilla Social Media Marketing will share with you: • How to ensure your staff are social networking versus social notworking • Why a social media policy is vital* and how to implement one that inspires people to share AND protects your organization • New rules for engagement in a digitally transparent era. • How to implement social collaboration and learning tools. • Tips and approaches for recruiting staff using tools like Facebook, LinkedIn, Twitter, Pinterest and Instagram • Using technology to break down silos and create collaboration within your organization. • How to apply timeless leadership principles to this new work and business climate

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From last nights seminar at the Vancouver Sales Performance Meetup. Here is the seminar outline: How to Set and Achieve Powerful Goals in 2015 As sales professionals and sales leaders a new year means new sales targets and opportunities. Setting meaningful goals and mapping out processes to achieve those goals is vital to our success. In this fast paced keynote Shane Gibson will share: • 6 Key Principles To Achieving Any Goal • How to Reframe a Failure to Propel You Forward • Tools and processes used by industry leaders to build momentum and accountability in a sales team

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LinkedIn for Business and Social Selling

LinkedIn for Business and Social Selling

Shane Gibson social media speaker (Malaysia Seminar) It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace. Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve. In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations. Key benefits for attending this event: · GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media · ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients · GAIN insight by using hyper-local social media and networks to own your local market · INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals) · MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities · INTEGRATE online and offline media for your business profitability · APPLY 7 easy steps launch your business into the social media space · UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track) Who Should Attend VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of: · Social Media · Marketing/ Marketing Strategist/ Marketing and Communication · Brand and Communication · Digital Strategist/Digital Media and Social Engagement/Digital Marketing · Corporate Communication · Public Relation · Brand and Product Management · E-commerce · Media Relation · Corporate Affair · Customer Service · Entrepreneurs FREE TAKEAWAY!! Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide. Delegates are required to bring laptop to benefit from the hands-on

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Sponsored by the Langara College Professional Sales Certificate Program: Closing bigger deals is a process not an event. The path to consistently close large accounts is about having a solid proven process to attract, develop and close large accounts - and then working that plan intensely. If you’re looking to attract larger clients, increase the average size of your deals or just shorten your sales cycle this event is for you. Shane Gibson has put together a condensed keynote presentation based upon his Closing Bigger Sales Boot Camp. In this session you will learn: - “The 8 Deal Big Deal Killers” you must avoid - How to navigate the “Power Player Network” that exists in every big deal - How to systematically solidify long-term business relationships - When to break the rules Agenda: 6:00pm - 6:45pm Registration and Networking 6:45pm - 7:30pm Closing Bigger and Closing More Often 7:30pm - 8:30pm Networking & Sharing Best Practices 8:30pm onward - More networking :)

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Social Sales Training Summary: The Social Selling Intensive is an in-depth results focused program that will help you integrate social selling strategies with winning sales processes used by leading sales organizations globally. • How to target the right client (online and offline) to maximize your return on sales efforts • How to use social media and Social CRM to find new business, amplify your personal brand and improve your career prospects • Step-by-step processes for using LinkedIn, Facebook and Twitter to unlock business networks and beat the competition • Powerful questions that help you close more and larger deals • How to beat the competition with relationship selling • 13 proven strategies to becoming a master networker

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Welcome to my Personal Brand Exploration Presentation! In this engaging and insightful presentation, I take you on a journey to discover the essence of my professional identity as a digital marketer. Through a blend of visual storytelling and strategic insights, I showcase the key elements that define my personal brand and highlight my unique value proposition in the digital marketing realm. In this presentation, you will: Gain an understanding of the objectives and significance of personal branding in the digital age. Explore the core values, strengths, and passions that shape my professional persona. Witness the creative process behind developing a cohesive visual identity and brand narrative. Learn how I leverage my skills, experiences, and aspirations to create meaningful connections with my audience and stakeholders. Discover the strategic approach I take in aligning my personal brand with industry trends, market demands, and future career goals. Whether you're a fellow digital marketer, a potential employer, or simply curious about the power of personal branding, this presentation offers valuable insights and inspiration. Join me as we delve into the world of personal branding and unlock the potential of crafting a compelling professional identity in today's competitive landscape.

Uneak White's Personal Brand Exploration Presentation

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Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.

Cracking the Cultural Competence Code.pptx

Cracking the Cultural Competence Code.pptx

Cracking the Cultural Competence Code.pptx

Workforce Group

Falcon's Invoice Discounting: Your Path to Prosperity

Falcon's Invoice Discounting: Your Path to Prosperity

Falcon's Invoice Discounting: Your Path to Prosperity

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