Module 1: How to Win with Social Media - The Rules and Tools of Engagement Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve. This session will focus on: • The “New Rules of Engagement” for sales and marketing • Best practices in Blogging, Twitter, and LinkedIn • How to use social media and social networks to gather business intelligence • 5 critical steps to implementing social media into your business (and as an individual sales professional and marketing professionals) • Includes a social website checklist, sample social media calendars, and a quick social media self-assessment

1. The Rules of Engagement
With Shane Gibson
@shanegibson

2. “I think
that’s
going to
break.”
@ShaneGibson Socialized.me

3. “The Customer Owns
Your Brand”
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4. Getting Branded
@ShaneGibson Socialized.me

5. @ShaneGibson Socialized.me

6. @ShaneGibson Socialized.me

7. 900 million
@ShaneGibson Socialized.me

8. 175 Million
@ShaneGibson Socialized.me

9. 300 million updates/day
@ShaneGibson Socialized.me

10. 3Billion Views/Day
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11. @ShaneGibson Socialized.me

12. @ShaneGibson Socialized.me

13. @ShaneGibson Socialized.me

14. The Future is Now
• Nearby restaurants
• Shopping
• Community workforce
breakdown
• Schools
• Housing inventory and stability
• Crime rates
Better Homes and • Past pricing and sales on the
home itself
Gardens Real Estate
@ShaneGibson Socialized.me

15. Return on Investment
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16. Return on Investment
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17. “If you think you are a
leader and no one is
following you...
You’re actually just
going for a walk”
@ShaneGibson Socialized.me

18. “It’s not about
B2B or B2C it
is really about
person to
person.”
@ShaneGibson Socialized.me

19. @ShaneGibson Socialized.me

20. The Reverse Drip
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21. Rules of Engagement
#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
#8 Amplify through community
@ShaneGibson Socialized.me

22. Boeing
@ShaneGibson Socialized.me

23. Mediadecoder.com:
“Like many large companies we do not
accept unsolicited ideas. Experience
showed that most ideas had already been
considered by our engineers and that
there can be unintended consequences to
simply accepting these ideas. The time,
cost and risk involved in processing them,
therefore, were not justified by the
benefits gained.” - Boeing
@ShaneGibson Socialized.me

24. Nano-markets
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25. @ShaneGibson Socialized.me

26. @ShaneGibson Socialized.me

27. @ShaneGibson Socialized.me

28. George Moen – CEO, Blenz Coffee
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29. @ShaneGibson Socialized.me

30. @ShaneGibson Socialized.me

31. Social media
marketing is
about
LISTENING
@ShaneGibson Socialized.me

32. “If you think you are a
leader and no one is
following you...
You’re actually just
going for a walk”
@ShaneGibson Socialized.me

33. Thought Leadership
“Leadership is influence.”
- John C. Maxwell
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34. If you sound like everyone
else you’re not a leader.
@ShaneGibson Socialized.me

35. @ShaneGibson Socialized.me

36. @ShaneGibson Socialized.me

37. What Platforms?
Blo
gs
@ShaneGibson Socialized.me

38. Integration
Make it part of your daily activities
Start pulling listening feeds
Engage, Lead, and Contribute
Make it real at least once a week
Rapport & Value = Mind Share = Wallet Share
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39. Sociable! Book Launch
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40. Getting Sociable!
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41. Launch Plan
1. Identify Your Goal
2. Identify Your Target Audience and your Nanotribes
3. Pick the Right Platforms
4. Map out Social Etiquette and Policy (Rules and Tools
Training)
5. Implement Listening and Engagement Strategy
6. Know Core Pains, Dreams and Goals
7. Uniquely Communicate Solutions Mixing Marketing
and Community
@ShaneGibson Socialized.me

42. Resources
Social Media Podcast:
http://closingbigger.net
Socialized:
http://socialized.me/malaysia
Tweet me!
@ShaneGibson
@ShaneGibson Socialized.me