12. @ShaneGibson #GetSociable!
Discovery Consumption Interaction Connection Consent
Mediums
Actions
Tools
Behaviors
Search Engine
Direct Update
Shared Update
Advertising
In-person
Print
Referral
Seminars
Publicity
Tweets
Facebook
Updates
Blog Posts
Video
Shares
Email
Online chats
Webinars
Seminars
Clicked on a
link
Asks a
question
Likes an
update
Retweets
Visits website
or clicks an ad
Phone
In-person
Newsletter
Follows us on
Twitter, likes
on Facebook
Requests a
quote, sample
or downloads
whitepaper
Sell to me
Educate me
Stay-in touch
Build a
relationship
13. @ShaneGibson #GetSociable!
#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
#8 Amplify through community
#9 Get Sociable!
17. @ShaneGibson #GetSociable!
1. Photo
2. Complete Work History
3. Full bio
4. References and Endorsements
5. Connected to Company Page(s)
6. Add Rich Media
7. Start Blogging
29. @ShaneGibson #GetSociable!
1. Focus on “A” Category Prospects
2. Pick the Right Platforms
3. Follow the Rules of Engagement
4. Use a social CRM like Nimble
5. Follow-up follow-up follow-up
40. @ShaneGibson #GetSociable!
1. Don’t forget where you came from
2. Find awesome mentors
3. Be yourself
4. Share as a discipline
5. Publish!
6. Be Social and be Sociable!
43. @ShaneGibson #GetSociable!
1. Be referable don’t gather contacts or pressure for
referrals
2. Be interested not interesting
3. You can’t have 200 best friends – prioritize
4. Add value with your network
5. Bank your equity (with the right people)
6. It’s a small town
44. @ShaneGibson #GetSociable!
7. Map and seek out the “white hot center”
8. The more you give the more you get
9. Do your due diligence before you refer
10. Keep Promises, Follow-through
11. Be seen
12. Step it up every year – build your community
13. It’s an asset and it takes time to build. Invest.