3. New York City commuters from upscale bedroom communities in Long Island and Connecticut travel an average nearly 40 minutes each way to work in Manhattan . 2-Sheet Platform Poster Interior Car Card Captivate this audience with Platform Posters and Interior Cards 2x daily Scarborough Research - New York DMA, 2011 Release 2 (March 10-August 10)
4. Reach a higher concentration of affluent commuters with a rail campaign… Taking a taxi to and from work is the most expensive way to commute in NYC. Commuting by railroad was second. But, only 1% of New Yorkers who commute to work every day take a cab. Over half use mass transit. You’re customer takes the train, your advertising should, too.
10. Whether it’s the advertising exec headed to Madison Avenue from Westchester or the young hedge funder en route to Greenwich from Grand Central, they’re all important and they’re all on the train… Scarborough Research - New York DMA, 2011 Release 2 (March 10-August 10)
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14. LIRR Media Opportunities 1-Sheet Posters 2-Sheet Posters 3-Sheet Posters (Vertical) Interior Car Cards Brand Trains Commuter Rail Clocks Timetables Stripes Platform Bulletins Station Dominations
15. Metro North Media Opportunities 1-Sheet Posters 2-Sheet Posters 3-Sheet Posters (Vertical) Interior Car Cards Bar Cards Brand Trains Commuter Rail Clocks Timetables Platform Bulletins Platform Kiosks Station Dominations
25. Engagement & Interaction Rail + Social Media = more consumer face time with your brand. Commuters treat the train like an office away from home: Stephanie Marchesi of the marketing firm Fleishman-Hillard in New York catches the 7 a.m. train to Manhattan and immediately pulls out her Internet-connected laptop and BlackBerry. For the next hour, it is as if she is in the office, she says: “When I am commuting, I have not disappeared.” The same is true, she says, on the 5:57 p.m. train back home.
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27. Highly coveted 25-54 with HHI $150,000+ Nearly one out of three NY rail commuters has flown for business in the last 12 months. Only 25% of all JFK or LGA passengers in the last 12 months flew for business. LIRR & Metro North commuters are nearly 5x more likely to take 5+ business flights per year. Scarborough Research - New York DMA, 2011 Release 2 (March 10-August 10) Reach a higher concentration of business flyers…
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