1. “The convergent nature of media.”
Shannon O’Keefe.

2. What is media convergence?
It is first and foremost “different types of media
being merged together due to the change in and
progression of technology.”

3. Media companies – accelerating flow of content ->
Consumers – increasing demand FOR content - >
“if your company is not alive on a social media, people will forget your company
exists.”

4. Opportunities because of it
There are many positive opportunities for media
convergence and they are happening everywhere on
many different platforms

5. TV for example is rapidly changing constantly now as technology
keeps developing the way we view content, for example:
Most television channels now offer an on demand service or
‘catch up’ service online so views never have to miss an episode
of their favourite programme, However many people do prefer
the ‘good old fashioned’ method of television as some
generations do find the internet confusing still, and sometimes
causes a hassle for people
Like Kurt Scherf of Parks stated: “The computer isn't peoples
first choice to view media, they prefer the traditional TV
method.”

6. Cheskin.
As Cheskin Research explained in a 2002 report, “The
old idea of convergence was that all devices would
converge into one central device that did everything for
you. Your email needs and expectations are different,
whether your are at home, work or school, these
devices are designed to suit your needs for accessing
content wherever you are.”

7. Challenges facing media
convergence
‘Technology overload’
May be too much for some users to handle
Leaving older generations at risk as they’ll be:
Spending money they may not have
And acquainting themselves with the
technology is un-needed stress.

8. The NEXT generation
Many people, especially adults have caught up to this rising
new fad in teenagers especially where they use the
computer or internet devices more than they actually talk
to people
Studies have shown a teenagers socialising is now 93%
through the internet and just 7% talking to people outside
of the internet.
38% of teenagers have said they have used ‘text speak’
(text shortcuts/anagrams) in school work such as LOL and
BTW

9. Leveson Inquiry
http://www.theguardian.com/media/2011/nov/27/leveson-inquiry-national-newspapers
“This was quite possibly the worst week Britain’s tabloid press has ever enured”
The Leveson inquiry is a public inquiry set up by PM David Cameron against the phone
hacking scandal led by News International in 2011, it is taken by Lord Justice Leveson,
hence the name.
In 2007 News of the World royal editor Clive Goodman and private investigator Glenn
Mulcaire were convicted or illegal interception of phone messages. According to the
NOTW this was an isolated incident, but the Guardian claimed that evidence existed
that this practice went way beyond Goodman and Mulcaire.
In 2011 after a civil settlement with actress Sienna Miller the Met Police set up a new
investigation called Operation Weeting, this operation revealed later on that year that
NOTW reporters had hacked the voicemail of murder victim Milly Dowler.

10. ‘Fair Press’
The Levison inquiry I felt was important to mention as
it is a prime example of what you can do with media
converging and how wrong it can sometimes be.
As there is increasing demands for ‘scoops’ (big
stories) from editors, ‘self-generated’ stories have
been on the rise and are largely untrue, lying in the
press and intercepting phone calls and such like
found in the Levison inquiry are illegal activities.

11. Magazines.
Magazines and newspapers are clear examples of convergence
you wouldn’t necessarily think of, as they are every day items,
yet the free CD’s and posters in magazines aren't actually
magazines, they are different forms of media, IN a magazine,
meaning the two types of media are converging.
Even plugging the magazine or publications twitter username or
Facebook page is converging as they are two different kinds of
media put together to supposedly be more entertainment for
the consumer.
Convergence wouldn’t exist if it wasn’t benefitting someone,
and it isn't just ‘there for the consumer’, people put paid ads in
magazines and all sorts similar, converging, whilst making a
profit from it.

12. Syndication
Syndication is companies and their expectation to
produce better content for more platforms, with less
staff, it is a complete grab at saving and gaining more
money on their part.

13. Impact on Society
Television is impacted
The way we receive news is impacted
Consumerist culture is impacted
Society is impacted by new technology relentlessly and
frequently being released
This leads to a culture of ‘buy and bin’, where old technology is
traded for new
Before this new wave of social media we would have to wait for
a newspaper to receive news, now you simply turn on your
phone and go on a network like twitter and can find out
whatever it is you want to know.

14. Entertainment
Entertainment is a big one for convergence, this has a
good and bad impact on society, the consumer is
getting to experience a film or music in new ways,
such as it being remastered onto Blu-ray ect
However now we are getting to the point where new
technology has little to no difference on its previous
‘model’ or thing released before it, such as the
difference between the iPhone 4 and 4s, and who
REALLY needs Siri anyway? If you do you’ll have to
pay through the nose for it compared to its
predecessor .