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Social Media Action Plan

Tie Social Media to Your Business Goals
                Business Drivers                        ...
leadership
Measure in Conjunction with Marketing Goals

               Goals                        Social Media Output   ...
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Social Media Action Plan Template

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Here is a simple template for developing a social media action plan -- from tying to broad business goals and designing a listening program to picking to tools to meet your goals and measuring results.

Publicado en: Empresariales, Tecnología
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Social Media Action Plan Template

  1. 1. Social Media Action Plan Tie Social Media to Your Business Goals Business Drivers Goals Financial • Revenue • Expenses • Leads Customers • Customer experience/satisfaction • Customer service/support • Building community Brand • Awareness • Thought leadership • Innovation Design a Listening Program What to Follow Specific to Your Company Industry trends Key words and search terms Influencers to follow Competitors Pick the Tools to Fit Your Goals Tool Purpose and Strategy Rank Priority (from 1-3) Focus on 1 and 2 Monitoring Tool Listening and measurement Corporate Blog Thought leadership, depth, engagement, linking & guest posts Twitter Headlines, engage, sales, solve service issues, competitor insight Community Customer driven, customer care, sourcing trends Facebook Social, friendly, recruiting, link to community and blog, video LinkedIn Engagement, networking, recruiting YouTube Amazing stories, brand awareness SlideShare Content sharing, thought
  2. 2. leadership Measure in Conjunction with Marketing Goals Goals Social Media Output Tools/Tactics to Measure *Faster, better insight/information Conversation monitoring, customer 100s of listening tools (Buzzient, feedback Radian 6, etc.) Customer community search.twitter.com *Awareness, thought leadership # of people reached Unique site visitors Twitter followers Blog comments *Faster, better sales # of interactions Your CRM system Leads Deals Revenue *Customer support, satisfaction # of issues addressed Your CRM system Twitter *Faster, better development # of ideas implemented Insert Yours Here Insert Yours Here Insert Yours Here *Examples by Altimeter Group

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