Linkedin is the most powerful social networking platform for relationship building. Whether you are a senior executive looking for career alternatives or a recruiter looking for the right talent or a Business Development Executive looking for new prospect,Linkedin is the most potent tool. I would like to acknowledge my learnings from Jan Vermeiren,my Linkedin Guru and Dan Schawbel,my personal branding guru from whom I have learned a lot. I have borrowed a number of concepts from both.

1. Building Your Personal Brand in a Web 2.0 World

2. Brands Galore
 Product Brands
 Corporate Brands
 Brand Me?

3. Personal Branding
 Unearth what is true and unique about you
 Let Everyone know about it

4. The Power of Brand You
 Your Own Free Agent
 Create Your Own Career Path
 Link Talent and Interest with the Right Position
 Move Vertically and Horizontally
 Switch Career Paths

5. Technology Makes it Possible
 Websites: Easy to Own
 Use Social Networks as Billboards

6. Not About Technology Alone….
 Delivering Results
 Being Remarkable
 Learning New Skills
 Make Your Brand Memorable

7. Develop Your Personal Brand
 Only about Self Promotion and Selfishness?
 Makes You a valuable Asset
 It is your future,stupid!!!
 Don’t you want to be a success-Brand Yourself!!!

8. Your Career Path
 If You are Happy……. Work It
 If You are Unhappy….Change It
 If You are Unsure…….Define It

9. Approach to Your Career
 Differentiation
 Marketability

10. Why should someone choose your Brand?
 Robust Professional Network
 Endorsements from respected colleagues
 Previous accomplishments from catalogued results
 A diversified and unique skill set

11. The Value of Networking
 Why do I have to Network? What is there for Me?
 Only Name Collector?

12. Benefits of Networking….Sales Related
 Maintaing Relationships
 Meeting New Prospects
 Getting Referrals

13. Benefits of Networking…Not Sales Related
 Finding a New Job
 Finding a New Employee or Colleague
 Getting to know the right people who can help ypu
with career

14. Benefits of Networking…Not Sales Related
 Attracting right organizations to form partnerships
 Getting new ideas, new insights and wisdom
 Knowing about important changes

15. The 2 biggest Problems of Online Networking
 What their Goal is?
 Who are the people in the best position to help them
reach that goal?

16. Reverse it
 Which organizations?
 Which Online Networks?
 Which Groups on those networks?

17. Need for Clarity
 Who to Approach?
 Whom to ask for help and support?

18. Make or Break
 How You Approach?
 How you will be perceived?

19. Five Fundamental Principles
At the Heart of Success

20. Fundamental Principle 1…Networking Attitude
 Sharing Information
 Reactive and Proactive Way
 Without expecting anything immediately in return

21. Information
 Sales Lead
 Job Opening
 New Supplier/Employee
 Opportunities for Partnerships
 Interesting Training Courses

22. Without expecting anything immediately in return…
 Not immediately embraced
 Attitude in dealing with people
 Works in the long run
 Builds trust

23. Sharing
 Not a one-way street
 Two or more-way boulevard
 All parties need to be satisfied

24. Returns…..
 Much more than “investments”
 Never know “from who”
 Networking….A Long-Term Game
 Always involves 2 or more players
 You sow what you reap…..Start sowing today

25. Linkedin does not work for me!!!!!!!!
 Not knowing and applying The Networking Attitude
 Only Focused on themselves

26. Fundamental Principle 2 : The Golden Triangle
Give
Ask Thank

27. Give
 What can we give or share?
 Relationships Improve
 People worry about not having it anymore

28. Ask
 Getting Help from Others
 Mental Barriers
 Opportunity to improve relationships

29. Bad Experience with Questions
 We did Not Ask a Good Question
 Not asked in a way to that would give the best answer

30. What is a Good Question?
 More Specific, the Better
 Prepare Yourself

31. How to ask Questions in a way that gives the best
answers?
 Step 1
 From a “Direct” to an “Indirect” Question

32. From “ Direct” to “Indirect”
Don’t Ask Ask
 Will You Hire Me as a  Do you know anyone who is
Management Trainee? looking for a Management
Trainee?

33. The Advantage of Being Indirect
 Triggers Others’Minds
 Say “No” without jeopardizing relationship

34. From “Indirect” to the best Question
“Who do you think I should contact when I am
looking for a job as a Management Trainee?”

35. Thank
 When you do not get something?
 Looked for a solution, did not find one?
 For Listening?
 The Initiator?

36. Fundamental Principle 3: The Real Power of the Network is in
the Second Degree
 First Degree Still Very Important
 Time to know each other
 How to help each other
 You never know who they know

37. Fundamental Principle 4: Quality and Diversity are both Important
 The Importance of Quality
 Only be measured when compared to your goals
 Who can help you reach goals better and faster?

38. The Importance of Diversity
 Your goals change over time
 More opportunities to find “high quality” people
 Be available for your network
 Rely less on luck and coincidences

39. Value for your Network
 “Low Quality” for You, “High Quality” for someone
 Good Networking Action: Connecting people
 Creates Goodwill, strengthens relationships
 More motivated to help you

40. The Importance of Connecting People
 Not time consuming
 Helps two people
 Remembered as “great help”

41. Diversity creates Safety Net
 Natural Tendency of sticking to similar people
 “Strength of weak links”….large and diversified
network

42. Balance between Quality and Diversity
 Find your own
 Who is not “interesting” today may become tomorrow
 You never know who he knows
 You never know how he could help

43. Fundamental Principle 5: Your “Know,Like and Trust” Factor
 Raise Your
 Know
 Like
 Trust
Factors

44. Know Factor
 What do People know about You?
 What is your Background?
 What are your interests on a professional and personal
level?
 Which Organizations do You belong to?

45. Like Factor
 HelpFul
 Kind
 Not Pushy

46. Trust Factor
 Trust as an Expert
 Answers
 Discussions
 Recommendations

47. Trust factor
 Trust that you will behave in a decent way
 Like Factor
 Recommendations

48. What is Linkedin?
 Largest Online Business Network
 120 Million Registered Users
 9 Languages
 50 Million in USA, 3 Million in India

49. Linkedin
 Networking Platform
 Platform to start and maintain relationships
 Foundation of Open Networked System

50. Linkedin is….
 Reputation Engine
 Visual Representation of your business network’s
reach
 Place to represent your business Capability

51. Linkedin is a powerful tool
Your The
Unique Your Unique Tool(Linked
Power
Experience Relationships in)

52. The Single Most Important Benefit of Linkedin
 Finds the Right People
 Connections You have With Them
 Makes Networks Visible

53. Who can benefit from Linkedin?
 Job/Internship Seeker
 Business Employee/Owner

54. What Tasks?
 Business Employee/Owner
 Find New Customers
 Find Suppliers and Partners
 Find Employees

55. Benefits and How Linkedin?
Benefit How LinkediN?
Identifying the right people Finding their Profile via search or
browse

56. Benefit How LinkedIn?
Discovering Information about Reading their Profile before a Meeting

57. Benefits How Linkedin?
Maintain Relationships Personal Messages,
Sharing Ideas-Discussing and
Answering Questions in Answers

58. Benefits Get Recommendations
Getting Recommendations Recommendations

59. Benefit How Linkedin?
Receiving Introductions or Referrals Via Introductions and Profile Share

60. Benefits How Linkedin?
Discovering Relationships between….. Via Connections in Profile

61. Benefits How Linkedin Helps?
Discovering Relationships Via Connections in Profile

62. Benefits How Linkedin Helps?
Visibility,Personal Branding and Your Profile on Likedin
Online Reputation
Search Engines like Google
Contributions to Answers and
Discussions

63. Benefit How Linkedin Helps
Word of Mouth Publicity Receiving Recommendations
People talking about you in Discussions
Mention You as an Expert in Answers

64. Benefit How does Linkedin help with this?
Getting Notifications when someone Via Network Updates
changes jobs….

65. Benefit How does Linkedin help in this?
Getting Notifications when someone Via Network Updates
changes job

66. Benefits How does Linkedin help with this?
Picking up trends in the marketplace Discussions in Groups

67. Benefits How does Linkedin help in this?
Make yourself be perceived as an expert Contribution in Discussion and
Answers

68. Benefits How does Linkedin help in this?
Finding the Groups and organizations Contribution to Disucssions and
to be members of, both online and Answers
offline, which are right for you
Via Group Search
Via Profiles of People in your Network

69. Linkedin: Functionality
 Home
 Linkedin Ads

70. Typical Linkedin Ad Positioning

71. Linkedin Ads- Three Stages
Stage 1
• Create An Ad
Stage 2
• Select A Target Audience
Stage 3
• Set A Budget and Bid

72. Where will the Ads be Shown?
 One or All-
* Profile Page
* Home Page
* Inbox
* Search Results Page
* Groups

73. How does an Ad Look
 Headline…..upto 25 Characters of Text
 Description…upto 75 Characters of Text
 From……Your Name or Co
 Image…..50x50 Pixel Image

74. Who will see my Ad?
 Who meets targeting Criteria
 Job Title.........CEO, VP Marketing……
 Job Function……..Marketing,HR
 Industry………..Banking,Biotechnology
 Geography…………Mumbai,New York

75. Who will see my Ad?
 Targeting Criterion
 Company size……1 to 10 or 500 to 1000 people
 Company Name….GE or HP
 Seniority…….Vice President or Owners
 Age………………18-24 or 45-50
 LinkedIn Group….SCM Experts or Sharepoint Professionals

76. How much does it cost?
 Controlling Your Costs
 Set Daily Budgets
 Start and End at any time

77. How much does it cost?
 CPC or Per Thousand Impressions
 Bid: Max Per Click
 Amount charged: Between $2 and Bid Amount
 Suggested Bid Range
 Estimate Your Costs

78. The Importance of a great LinkedIn Profile
 Ability to be found
 Opportunity to tell your story

79. Need for a bulky Linkedin Profile…Reason 1
 Tell Your Story Fully
 Encourage viewers to do business

80. Need for a bulky Linkedin Profile….Other Reasons
 Every word is keyword searchable
 You are not a dinosaur
 Comparison

81. Tell Your Story Fully
 Depth and breadth of Your Experience
 Your Professional Recommendations
 Brands You carry
 Certifications
 Educational Experience

82. LinkedIn profile vs Resume
 Narrative of Sorts
 Emphasize Experience
 Credibility
 Unique Individual

83. Guidelines for a great Linkedin Profile
• Make Your Profile 100% Complete
• Include all companies, education and awards
• References
• More Robust, more info: Higher position

84. Guidelines for a great Linkedin Profile
 Professional Headline……………..Donts
 No Cliches,please
 “Outside-the-box thinker”
 “Problem-Solver”
 “Strategic Visionary”

85. Guidelines for a great Linkedin Profile
 Professional Headline…..Donts
 No confusion,please
 How do you make other people/organizations better

86. Guidelines for a great Linkedin Profile
 Professional Headline….Dont’s
 Do not make visitors bored
 You are much more than your job title
 Highlight most important/relevant
achievement,honour,award, recognition, third party
affiliation

87. Guidelines for a great Linkedin Profile
 Professional Headline….Don’ts
 No desperation please
 Proactively seek opportunities
 People care only how you will make their lives easier

88. Four Step Process for a great Headline
 Step 1 …..WHAT?
 Say what you are!

89. Four Step Process to a great Headline
 Step 2 ….Who?
 Whom can you help?

90. Four Step Process to a great Headline
 Step 3….How
 Say How you can make their lives better

91. Four Step Process to a great Headline
 Step 4……Proof
 Give Proof that you are credible

92. Great Headlines
Whom
you can
What you are? help?
 “Executive Recruiter” who helps “Fortune 500
How you
make their
life/work
better
companies” find “top Tech Talent”.
Proof
Clients include Google and IBM

93. Great Headlines
What Whom
are you can
you? help?
 “Personal trainer” who help youth get
How you make
their life/work
better?
stronger,healthier and faster.
Proof
Former Head Trainer for the NY Jets.

94. Great Headlines How
Whom will you
make
What you can life
are you? help? better?
 Speaker/Author/Coach who help job-seekers get their
dream jobs.
Proof
Featured on CNN/BBC/Fox

95. Guidelines for a great Linkedin Profile
 Use picture used on multiple sites
 Use “Specialities” to fill in
keywords…roles,capabilities and interests

96. Update Your Linkedin “Status” Regularly
 Link to articles you have written or in which you are
quoted
 Your latest blog posts
 Business Accomplishments
 Multiple sites: ping.fm

97. Guidelines for a great Linkedin profile
 Make changes after every job change or promotion
 Include your web sites and blog links
 Do not block incoming emails

98. Linkedin Keyword Optimization
 Summary
 What you do?
 How you can help people?
 Benefit Driven

99. Linkedin Keyword Optimization
 Specialities
 Work Experience

100. LinkedIn Recommendations
 Who to Ask?
 Setting Expectations
 Quality over Quantity

101. LinkedIn Profile Organizer
 Book mark
 Retrieve later easily
 Folder
 Add Note
 Only with Premium Account

102. Linkedin Connection…Tags
 Keywords to organize connections
 Quick Filtering
 Upto 200 Unique Tags

103. Linkedin Connection…….Imported Contacts

 Give LI access to your email contact list
 Contacts imported
 Match with Member Database
 Who are already LI members…send out invites
 Nonmebers….send out invite to join LI

104. Linkedin Network Statistics
st Level
1 st My
Level 4178
Connections
2 nd. Second Level
1,095,500+
Level Connection
3 rd Third Level
Level 13,651,ooo+
Connection

105. My Linkedin Network
 Total First Degree connections: 6495
 Total users I can connect through an introduction:
17,392,000+

106. The Linkedin Network and InMail
 Reach anyone on Linkedin
 No contact info required
 No introduction required
 Professional Outreach….Profile attached
 Guarantee of 7 day response

107. Linkedin Premium
Personal Business Business Plus Executive
Plus
Free Annual: Rs.1,000 Annual: Annual:
Features per Month Rs.1,900 per Rs.3,500 per
month month
Monthly: Monthly: Monthly:
Rs.1,200 Rs.2,400 Per Rs.4,700 Per
Month Month
Contact Nil 3 10 25
anyone on
Linkedin

108. Linkedin Premium
Personal Business Business Executive
Plus Plus
Feature
100 300 500 700
See more
profiles when
you search

109. Linkedin Premium
Personal Business Business Pro Executive
Plus
Feature
Zero in on No Filter Premium Premium Premium+Tale
Profiles with Filter Filter nt Filter
premium
search filters •Seniority
•Seniority •Seniority •Company
•Company •Company Size
Size Size •Interests
•Interests *Interests •Fortune 1000
•Fortune 1000 * Fortune 1000
• Function
• Years of
Experience
• Years of
Experience
• Groups
• New to

110. LinkedIn premium
Personal Business Business Executive
Plus Plus
Feature
Save 5 Folders 5 Folders 25 Folders 50 Folders
imporatnt
profiles and
Notes with
Profile
Organizer

111. Linkedin Premium
Personal Business Business Executive
Plus Plus
Feature
Automate your 3 Per Week 5 Per Week 7 Per Week 10 Per Day
search with
Saved Search
Alerts

112. LinkedIn Premium
Personal Business Business Executive
Plus Plus
Feature
Get 10 outstanding 15 outstanding 25 35
introduced to outstanding Outstanding
companies
you are
targeting

113. Linkedin Premium
Personal Business Business Executive
Plus Plus
Feature
See Names First Name First Name First Name Full Name
of your third Visibility
degree and
group
connection

114. Linkedin Groups
 Alumni Group
 Corporate Group
 Conference Groups
 Networking Group
 Nonprofit Group

115. Group Features
 Discussion
 Members
 Jobs
 Promotion
 Subgroups

116. Additional Group Utilities
 Groups You May Like
 Group Directory
 Search Group (Keyword,Category,Language)
 Create a Group

117. LinkedIn Jobs
 Search
 Keyword
 Title
 Company Name

118. Linkedin Jobs
 Advanced Search
 Location (in or Near)
 Country
 Function
 Experience
 Industry
 Date Posted
 Salary

119. Linkedin Jobs… Additional Utilities
 Saved Jobs
 Saved Searches

120. Linkedin Jobs…More Features
 Jobs You may be Interested In
 Email Alerts

121. Linkedin Jobs….Unique Features
 Save Job
 Share Job(FB,Twitter,Linkedin)
 Follow Company

122. Linkedin Jobs…More Unique Features
 Posted By
 Connections who can refer
 Similar Jobs
 People who viewed also viewed
 Search More Jobs

123. Linkedin JobSeeker
Subscription Plans Job Seeker Job Seeker Plus
Monthly Rs.1,400 Per Month Rs.2,400 Per Month
Yearly Rs.1,200 Per Month Rs.1,900 Per Month

124. LinkedIn JobSeeker…The Benefits
Job Seeker Job Seeker Plus
√ √
Get Noticed by
Recruiters and
Hiring Managers by
Job Seeker Badge

125. LinkedIn Job Seeker…The Benefits
Job Seeker Job Seeker Plus
Move to the Included Included
top of the list
as a Featured
Applicant

126. Linkedin Job Seeker…The Benefits
Job Seeker Job Seeker Plus
Contact Anyone
Directly with 5 10
InMail….Response
Guaranteed

127. Linkedin Job Seeker..The Benefits
Job Seeker Job Seeker Plus
Get Introduced 15 Outstanding 25 Outstanding
to inside sources
to the
companies you
are targeting

128. LinkedIn Recruitment Solution….Talent Finder
 TalentBasic
 TalentFinder

129. Linkedin Recruitment Solutions…Pricing
Subscription Plans TalentBasic TalentFinder
Monthly Rs.2,400 Per Month Rs.4,700 Per Month
Yearly Rs.1,900 Per Month Rs.3,500 Per Month

130. LinkedIn Recruitment Solutions….The Benefits
TalentBasic TalentFinder
Unlock Full Names First Name FullName

131. Linkedin Recruitment Solutions…The Benefits
TelentBasic TalentFinder
Contact Anyone 10 25
on Linkedin
with InMail

132. Business Pages…Mistake 1
 Company not even listed
 Statistics for Followers
 Share news/info: Keep people engaged
 Model Business Pages: CNBC,Dell,Philips,Linkedin

133. Business Pages….Mistake 2
 Not Following competition
 Who is joining/leaving?
 Updates(News articles, follow discussions)
 New Jobs
 Follow ccompetitors, suppliers, potential customers
and acquisition targets

134. Business Pages…Mistake 3
 Employees not spent much effort on their
Linkedin presence
 Feature in Searches(Names/Skills/Expertise)

135. Business Pages….Mistake 4
 Not sharing right info at right time
 Post in morning
 Add links
 Tell them what to do
 Videos
 Target to specific people/groups

136. Business Pages….Mistake 5
 Employees not connecting with each other on LI
 Open up whole lot of second degree connections
 Follow what employees are sharing
 Updates sortable

137. Business Pages…Mistake 6
 Office gossip out,industry information in
 Use Google Alerts, Reader, Linkedin Today
 Use Scoop and Trap
 Connect to clients

138. Business Pages….Mistake 7
 No Linkedin button on Website
 Share PlugIn
 Share API
 Log in with Linkedin

139. Business Pages…..Mistake 8
 Not equipping employees for Premium Accounts
 Special packages for HR/Sales Teams
 Premium Subscriptions: Individual/Team Level
 More Profiles,InMails, more granular search

140. Business Pages…Mistake 9
 Not listed all products and services
 Get Recos

141. Business Pages….Mistake 10
 No exclusive employee Group on Linkedin
 Only current employees
 Discussion not searchable
 Share Articles, Raise Problems and Brainstorm

142. Business Pages…Mistake 11
 No Groups for Customers
 Share Experiences
 Product Ideas
 Inspiration: Citibank

143. Business Pages….Mistake 12
 Do not participate in discussions or Spam
 Actually participate
 Do not spam(No sales pitches, no unsolicitated info)

144. Business Pages…Mistake 13
 Not gone mobile with LI
 Free Mobile Apps
 Useful at conferences/offsites
 CardMunch