6 ways to Build Brand Loyalty through social media - Bollywood-style lessons from Slumdog Millionare

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Social media is all the craze today, but how to ensure that it drives brand loyalty? Here are six questions each executive must answer. These are the slides originally presented at the World Brand Congress 2009, at the Taj Lands End, Mumbai.

Empresariales Tecnología

Loyalty 2.0
How social media is changing the way you build loyalty
6 quesLons to answer in driving loyalty through social media ‐ 
Slumdog ishtyle!

“Trends from friends” as
transformative as search

How can you excite them?
Give them something to do. Something to explore.
Something common to talk about.

How can you empower them to
share their (your) story?
By being authentic. Stories about product or service experience?

How can you allow them to connect
with each other?

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6 ways to Build Brand Loyalty through social media - Bollywood-style lessons from Slumdog Millionare

1. Shashank Nigam Namaste! Web: SimpliFlying.com Founder & CEO, SimpliFlying Email: shashank@simpliﬂying.com Global Head ‐ Brand Strategy, ACA Associates, Inc TwiIer: @simpliﬂying

2. Loyalty 2.0 How social media is changing the way you build loyalty 6 quesLons to answer in driving loyalty through social media ‐  Slumdog ishtyle!

3. “Because I said so...” is so over A brand can’t just say it stands for something, it needs to deliver to the speciﬁc segment

4. “Trends from friends” as transformative as search

5. How can you excite them? Give them something to do. Something to explore. Something common to talk about.

6. How can you empower them to share their (your) story? By being authentic. Stories about product or service experience?

7. How can you allow them to connect with each other?

8. How can you allow them to connect with YOU, the face behind the brand?

9. Shashank Nigam Jai Ho! Web: SimpliFlying.com Founder & CEO, SimpliFlying Email: shashank@simpliﬂying.com Global Head ‐ Brand Strategy, ACA Associates, Inc TwiIer: @simpliﬂying

6 ways to Build Brand Loyalty through social media - Bollywood-style lessons from Slumdog Millionare

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