How can airlines optimize social media content for maximum conversion?

•

13 recomendaciones•1,445 vistas

At the Online Marketing for Travel Summit in Miami, I am shared my ideas on how travel firms (not just airlines) can drive conversion in online and social marketing. These are the slides from that presentation, with three specific ideas.

Empresariales Tecnología

3
ideas
for driving conversion in social media

Twitter: @simpliﬂying

Shashank Nigam Online Marke+ng for Travel USA
Founder & CEO, SimpliFlying Miami, 2‐3 June 2010
Wednesday, June 2, 2010

It’s a level playing field

99%
91%
of retailers will have a FB page by 2011

will have a Twitter proﬁle by 2011
Wednesday, June 2, 2010

The tail shouldn’t end up wagging the dog

Wednesday, June 2, 2010

Would
you enter
a new
market
like this?
Wednesday, June 2, 2010

3ideas
for driving conversion in social media

Wednesday, June 2, 2010

1 Convert YouTube lookers to bookers

A link to landing page

Wednesday, June 2, 2010

2 Infuse social media in the booking path
Forrester research confirms that adding customer
comments during booking boosts conversion

Integrate reviews from:
1. Skytrax
2. Eezeer.com
3. Tripadvisor.com
4. Expedia and others...

Wednesday, June 2, 2010

3 Drive loyalty through word of mouth

Earn miles by tweeting

*This is just a mock‐up for demonstra6on purposes
Wednesday, June 2, 2010

ROI + ROE Dashboards for monitoring success

Wednesday, June 2, 2010

So, don’t just sit there and do nothing!

Wednesday, June 2, 2010

It’s not the strongest of the species that survives, nor the most
intelligent. It is the one that is most adaptable to change.
Charles Darwin

Wednesday, June 2, 2010

“...and you don’t want to be the one looking like an ostrich with its head
in the sand...”
Azran Osman-Rani, CEO, AirAsia X
5 Aug 2009

Wednesday, June 2, 2010

Let’s talk...
Email: eye4travel@simpliﬂying.com
Twitter: @simpliﬂying

Download this presentation (and more)
http://bit.ly/SMkeynotes

Wednesday, June 2, 2010

Más contenido relacionado

Similar a How can airlines optimize social media content for maximum conversion?

“Exploring the Socialnomic Potential of Augmented Reality” #meshed2

Mark A.M. Kramer

Pecha Kucha NEACAC

TargetX

Cadi 2010 Modulo 4 Outcome Driven Innovation

InterlubGroup

Faris Yakob -

AchillesMedia

Location, Location, Location! means more than ever with the rise of mobile devices and location based applications. Today's consumers are on the move and are making purchases using real time input from peers, mobile search results, and hot tips from others who have been there before. Come hear LA2M Founder, and Ingenex Digital Marketing CEO Derek Mehraban teach you: * How your business can take advantage of location based apps. * How to maximize your mobile search and be found when customers are ready to buy. * How to push the limits of traditional marketing and set your business apart with the latest trends in mobile marketing. * How to use Mobile and Location Tracking for your own personal use to have fun!

Location based apps presentation june 30, 2010

Lunch Ann Arbor Marketing

Imagina Round Table MakeMyWorlds

Helene Zuili

Walking The Walk

Jasmine Elnadeem

It doesn’t really matter how great you think your website is if your intended user thinks it’s a loser. There are some very easy methods to getting your website headed down the right track and creating a positive user experience (UX) for your target audience. In this presentation I discuss the steps that lead up to a the launch or re-launch of your website from a down-to-earth UX perspective. Each site is different, so while there are fundamentals there is also a strong need for critical thinking and creative solutions.

Turning That UX Frown Upside Down

Steve Fisher

Game Changers

Magnus Media

Behavior in Social Network Use

nokeydokey

张克军豆瓣前端团队的工作方式

isnull

豆瓣前端团队的工作方式

tiantianli

[Baidu web frontend_conference_2010]_[豆瓣架构]

思念青青

Human APIs, the future of mobile

Nikolai Onken

The success of Web 2.0 and the popularity of mobile applications has revealed an important fact. Having an engaging or otherwise compelling user experience is critical to an application's success. Given a choice, people will replace an application they find difficult to use with something that's easier; even if the replacement doesn't do everything the original did. Some businesses bring in professional User Experience Designers in an attempt to deal with this issue. The problem is that most designers don't actually write code, and running code is the key factor in determining what kind of user experience your customers have. That's why it is critical that you understand the principles and fundamentals presented in this talk. You'll leave with a better handle on what user experience is, and what you can do to ensure your application delivers the best possible user experience to your customers

9.7 Things Every Programmer Should Know About User Experience

Burr Sutter

PRSA T3PR Conference in NYC June 2010

Ed Schipul

Web content 2010 social media brand management beyond the buzz and into rea...

The Content Advisory

PRSA Sunshine District - June 2010

Ed Schipul

Will You Love Me Tomorrow?

Simon Morgan

Text messages have virtually eliminated the need for voicemail, and are a faster way to convey a message than a phone call. In the same way, GPS-based augmented reality could eliminate the need for text messages. This presentation will highlight the advantages and disadvantages of visual and non-visual augmented reality. We’ll cover alternate types of augmented reality techniques and how they have been saving us time in the past few months. We’ll demonstrate how we’ve been merging available technologies with custom programming to create location-aware social networks with custom proximity notification. Finally, we’ll describe other uses for location sharing, such as automatically turning off house lights when leaving for work, and wayfinding with piezoelectric buzzers. Privacy and data transparency will also be discussed. Aaron will also present data visualizations, animations, and a glimpse of the raw data of his two years of to-the-second GPS logs which provide the basis of the location-based augmented reality system. You can see a preview of some of the images here: http://aaronparecki.com/GPS_Visualization

Geoloqi - Non-visual location based augmented reality with SMS and GPS - Ope...

Amber Case

Similar a How can airlines optimize social media content for maximum conversion? (20)

“Exploring the Socialnomic Potential of Augmented Reality” #meshed2

Pecha Kucha NEACAC

Cadi 2010 Modulo 4 Outcome Driven Innovation

Faris Yakob -

Location based apps presentation june 30, 2010

Imagina Round Table MakeMyWorlds

Walking The Walk

Turning That UX Frown Upside Down

Game Changers

Behavior in Social Network Use

张克军豆瓣前端团队的工作方式

豆瓣前端团队的工作方式

[Baidu web frontend_conference_2010]_[豆瓣架构]

Human APIs, the future of mobile

9.7 Things Every Programmer Should Know About User Experience

PRSA T3PR Conference in NYC June 2010

Web content 2010 social media brand management beyond the buzz and into rea...

PRSA Sunshine District - June 2010

Will You Love Me Tomorrow?

Geoloqi - Non-visual location based augmented reality with SMS and GPS - Ope...

Más de SimpliFlying

The SimpliFlying Live Show - daily video show on aviation

SimpliFlying

Airlines, hackathons, Labs and VC funds - can it work?

SimpliFlying

United Airlines #flight3411 case study: 7 lessons in crisis communications

SimpliFlying

Be bold in pursuing your passion

SimpliFlying

Article: Chatbots challenge assumptions

SimpliFlying

Article: Airlines and The Use of Language to Build Brands

SimpliFlying

The essence of social media marketing for airlines - Airline Business

SimpliFlying

Passenger Terminal World, March 2015 Issue: Are airports missing a trick by relying too heavily on mass promotions and discounts, as opposed to more individually tailored marketing campaigns? Among the innovative examples from airports, “Helsinki Airport clearly understands that many passengers share concerns about having to replenish their fridges after coming back from a trip,” says Marco Serusi, senior consultant with SimpliFlying, a global airport consultancy. “With the grocery service, the airport seeks to make the travel experience easy and smooth, while developing itself as a shopping location that meets the various needs of passengers.”

SimpliFlying Featured: Target Audience: Are airports missing a trick?

SimpliFlying

SimpliFlying Featured: 'Socially' Conscious Airlines

SimpliFlying

SimpliFlying Featured: Air Transport IT Summit Highlights

SimpliFlying

Most Creative Campaign by Airline - SimpliFlying Awards 2014

SimpliFlying

Best in Driving Revenue Using Social Media - SimpliFlying Awards 2014

SimpliFlying

Best Use of Emerging Platform by Airline - SimpliFlying Awards 2014

SimpliFlying

Best in Customer Service Using Social Media - SimpliFlying Awards 2014

SimpliFlying

Best Emerging Airline on Social Media - SimpliFlying Awards 2014

SimpliFlying

Best Airline on Social Media - SimpliFlying Awards 2014

SimpliFlying

Airport Marketing Exchange: Changi’s Success With Connected Travellers

SimpliFlying

Pertaining to this ever-growing and evolving segment, what are various ways in which airports can create and deliver value to their passengers, while building closer, more personal relationships with them? To analyse this, David McMullen and Shubhodeep Pal will be delving into opportunities such as ‘crowdsourcing’, ‘crowdfunding’, end-to-end mobile experiences and next-generation airport retail over a series of upcoming articles in #AirportMarketingX.

Airport Marketing Exchange: Improving Passenger Experience

SimpliFlying

SimpliFlying Featured: Socially Acceptable

SimpliFlying

SimpliFlying Featured: Social Awareness

SimpliFlying

Más de SimpliFlying (20)

The SimpliFlying Live Show - daily video show on aviation

Airlines, hackathons, Labs and VC funds - can it work?

United Airlines #flight3411 case study: 7 lessons in crisis communications

Be bold in pursuing your passion

Article: Chatbots challenge assumptions

Article: Airlines and The Use of Language to Build Brands

The essence of social media marketing for airlines - Airline Business

SimpliFlying Featured: Target Audience: Are airports missing a trick?

SimpliFlying Featured: 'Socially' Conscious Airlines

SimpliFlying Featured: Air Transport IT Summit Highlights

Most Creative Campaign by Airline - SimpliFlying Awards 2014

Best in Driving Revenue Using Social Media - SimpliFlying Awards 2014

Best Use of Emerging Platform by Airline - SimpliFlying Awards 2014

Best in Customer Service Using Social Media - SimpliFlying Awards 2014

Best Emerging Airline on Social Media - SimpliFlying Awards 2014

Best Airline on Social Media - SimpliFlying Awards 2014

Airport Marketing Exchange: Changi’s Success With Connected Travellers

Airport Marketing Exchange: Improving Passenger Experience

SimpliFlying Featured: Socially Acceptable

SimpliFlying Featured: Social Awareness

Último

An Investor Pitch Deck is a brief presentation, often created using PowerPoint, used to provide your audience with a quick overview of your cannabis business plan. You will also use your pitch deck during face-to-face or online meetings with your partners and co-founders. We offer a '70% ready to go' professional Cannabis Edibles Investor Pitch Deck Template. The template is completely open and editable, and all you have to do is add your company information. https://cannabusinessplans.com/product/cannabis-investor-pitch-deck-template-edibles/

New 2024 Cannabis Edibles Investor Pitch Deck Template

CannaBusinessPlans

How to Get Started in Social Media for Art League City

Eric T. Tung

joint cost.pptx COST ACCOUNTING Sixteenth Edition ...

NadhimTaha

Cannabis Legalization World Map: 2024 Updated

CannaBusinessPlans

Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...

ssuserf63bd7

In Indian food and culture, rice is highly esteemed, and the country is among the world's top producers and eaters of rice. As a result, India's rice manufacturing sector is strong and varied, with a wide range of participants, from small-scale farmers to major enterprises. Shree Krishna exports is Best Rice manufacturers in India. We are dealing in all types of rice like organic basmati rice, 1121 basmati rice, pesticide rice, non basmati Rice etc. Read more: https://www.shreekrishnaexport.com/rice-manufacturers-in-india/

Rice Manufacturers in India | Shree Krishna Exports

Shree Krishna Exports

30-minute NetSpeed Nuggets virtual session focused on using Storytelling, Purpose, Action, Relationships, and Kudos (SPARK) to design and deliver engaging virtual training. Use stories to frame key learning points. Explain a clear purpose for each activity. Make your virtual training action-oriented, build relationships to increase engagement, and create a positive learning environment with kudos.

Putting the SPARK into Virtual Training.pptx

Cynthia Clay

Falcon's Invoice Discounting: Your Path to Prosperity

hemanthkumar470700

Arti Languages Pre Seed Teaser Deck 2024.pdf

will854175

Organizational Transformation Lead with Culture

Seta Wicaksana

Klinik_ Apotek Online Wa-085657271886 Solusi Menggugurkan Masalah Kehamilan Anda Jual Obat Aborsi Asli KLINIK ABORSI TERPEECAYA _ Jual Obat Aborsi Cytotec Misoprostol Asli 100% Ampuh Hanya 3 Jam Langsung Gugur || OBAT PENGGUGUR KANDUNGAN AMPUH MANJUR Jual Obat Aborsi Asli, Ampuh, Manjur, Tuntas | OBAT ABORSI OLINE “ APOTIK Jual Obat Cytotec, Gastrul, Gynecoside Asli Ampuh. JUAL ” Obat Aborsi Tuntas | Obat Aborsi Manjur | Obat Aborsi Ampuh | Obat Penggugur Janin | Obat Pencegah Kehamilan | Obat Pelancar Haid | Obat terlambat Bulan | Ciri Obat Aborsi Asli | Obat Telat Bulan | Pil Aborsi Asli | Cara Menggugurkan Konten | Cara Aborsi Tuntas | Harga Obat Aborsi Asli | Pil Aborsi | Jual Obat Aborsi Cytotec | Cara Aborsi Sendiri | Cara Aborsi Usia 1 Bulan | Cara Aborsi Usia 2 Tahun | Cara Aborsi Usia 3 Bulan | Obat Aborsi Usia 4 Bulan | Cara Abrasi Usia 5 Bulan | Cara Menggugurkan Konten | Kandungan Obat Penggugur | Cara Menghitung Usia Konten | Cara Mengatasi Terlambat Bulan | Penjual Obat Aborsi Asli | Obat Aborsi Garansi | Kandungan Obat Peluntur | Obat Telat Datang Bulan | Obat Telat Haid | Obat Aborsi Paling Murah | Klinik Jual Obat Aborsi | Jual Pil Cytotec | Apotik Jual Obat Aborsi | Kandungan Dokter Abrasi | Cara Aborsi Cepat | Jual Obat Aborsi Bergaransi | Jual Obat Cytotec Asli | Obat Aborsi Aman Manjur | Obat Misoprostol Cytotec Asli. "APA ITU ABORSI" “Aborsi Adalah dengan membendung hormon yang di perlukan untuk mempertahankan kehamilan yaitu hormon progesteron, karena hormon ini dibendung, maka jalur kehamilan mulai membuka dan leher rahim menjadi melunak,sehingga mengeluarkan darah yang merupakan tanda bahwa obat telah bekerja || maksimal 1 jam obat diminum || PENJELASAN OBAT ABORSI USIA 1 _7 BULAN Pada usia kandungan ini, pasien akan merasakan sakit yang sedikit tidak berlebihan || sekitar 1 jam ||. namun hanya akan terjadi pada saatdarah keluar merupakan pertanda menstruasi. Hal ini dikarenakan pada usiakandungan 3 bulan,janin sudah terbentuk sebesar kepalan tangan orang dewasa. Cara kerja obat aborsi : JUAL OBAT ABORSI AMPUH dosis 3 bulan secara umum sama dengan cara kerja || DOSIS OBAT ABORSI 2 bulan”, hanya berbedanya selain mengisolasijanin juga menghancurkan janin dengan formula methotrexate dikandungdidalamnya. Formula methotrexate ini sangat ampuh untuk menghancurkan janinmenjadi serpihan-serpihan kecil akan sangat berguna pada saat dikeluarkan nanti || DOSIS OBAT ABORSI dosis 3 bulan” juga membersihkan rahim dari sisa-sisajanin yang mungkin ada / sehingga nantinya tetap dapat mengandung dan melahirkan secara normal. Menstruasi akan terjadi maksimal 24 jam sejak OBATABORSI diminum. ##APA ALASAN WANITA MELAKUKAN ABORSI? Aborsi di lakukan wanita hamil baik yang sudah menikah maupun belum menikah dengan berbagai alasan , akan tetapi alasan yang utama adalah alasan-alasan non medis (termasuk aborsi sendiri / di sengaja/ buatan]

Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec

ZurliaSoop

Mckinsey foundation level Handbook for Viewing

Nauman Safdar

Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165

meghakumariji156

Structuring and Writing DRL Mckinsey (1).pdf

laloo_007

Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman

instagramfab782445

Falcon Invoice Discounting: Aviate Your Cash Flow Challenges

hemanthkumar470700

SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months

IndeedSEO

Paradip CALL GIRL IN70918 19311 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL IN We are Providing :- ● – Private independent collage Going girls . ● – independent Models . ● – House Wife’s . ● – Private Independent House Wife’s ● – Corporate M.N.C Working Profiles . ● – Call Center Girls . ● – Live Band Girls . ●- Foreigners & Many More . Service type: 1.In call 2.out call 3. full Lip to Lip kiss 4.69 5.b-job without Condom 6. Hard Core sex & Much More. 7 Body to Body Touch 8 Kissing 9 Sucking Boobs and More 10 Enjoy by Hand 11 Relax By Oral 12 Sex with Happy Ending • In Call and Out Call Service • 3* 5* 7* Hotels Service • 24 Hours Available • Indian, Russian, Punjabi, Kashmiri Escorts • Real Models, College Girls, House Wife, Also Available • Short Time and Full Time Service Available • Hygienic Full AC Neat and Clean Rooms Avail. In Hotel 24 hours • Daily Escorts Staff Available • Minimum to Maximum Range Available.c al

Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING

pr788182

Buy gmail accounts.pdf buy Old Gmail Accounts

Buy Verified Cash App Account

Welcome to my Personal Brand Exploration Presentation! In this engaging and insightful presentation, I take you on a journey to discover the essence of my professional identity as a digital marketer. Through a blend of visual storytelling and strategic insights, I showcase the key elements that define my personal brand and highlight my unique value proposition in the digital marketing realm. In this presentation, you will: Gain an understanding of the objectives and significance of personal branding in the digital age. Explore the core values, strengths, and passions that shape my professional persona. Witness the creative process behind developing a cohesive visual identity and brand narrative. Learn how I leverage my skills, experiences, and aspirations to create meaningful connections with my audience and stakeholders. Discover the strategic approach I take in aligning my personal brand with industry trends, market demands, and future career goals. Whether you're a fellow digital marketer, a potential employer, or simply curious about the power of personal branding, this presentation offers valuable insights and inspiration. Join me as we delve into the world of personal branding and unlock the potential of crafting a compelling professional identity in today's competitive landscape.

Uneak White's Personal Brand Exploration Presentation

uneakwhite

How can airlines optimize social media content for maximum conversion?

1. 3 ideas for driving conversion in social media Twitter: @simpliﬂying Shashank Nigam Online Marke+ng for Travel USA Founder & CEO, SimpliFlying Miami, 2‐3 June 2010 Wednesday, June 2, 2010

2. A little about us... Helping airlines, airports and hotels create brand strategies that drive engaging and profitable interactions with customers. We Walk the Talk Top 2 blogs on aviation for 2009 (FlightGlobal Webbies) Top 5 most influential on Twitter for airlines LinkedIn discussions in 48 groups Youtube videos viewed over 300,000 times! What they say about us on Twitter Singapore :: New York :: Toronto Wednesday, June 2, 2010

3. It’s a level playing field 99% 91% of retailers will have a FB page by 2011 will have a Twitter proﬁle by 2011 Wednesday, June 2, 2010

4. It’s crowded Wednesday, June 2, 2010

5. Wednesday, June 2, 2010

6. The tail shouldn’t end up wagging the dog Wednesday, June 2, 2010

7. Designing a Social Media engagement model Brand Engagement Business Objectives Driving Wednesday, June 2, 2010

8. Would you enter a new market like this? Wednesday, June 2, 2010

9. Or like this? Wednesday, June 2, 2010

10. The Conversion Prism for Travel Revenue Business Objectives Loyalty Brand Engagement Wednesday, June 2, 2010

11. 3ideas for driving conversion in social media Wednesday, June 2, 2010

12. 1 Convert YouTube lookers to bookers A link to landing page Wednesday, June 2, 2010

13. 2 Infuse social media in the booking path Forrester research confirms that adding customer comments during booking boosts conversion Integrate reviews from: 1. Skytrax 2. Eezeer.com 3. Tripadvisor.com 4. Expedia and others... Wednesday, June 2, 2010

14. 3 Drive loyalty through word of mouth Earn miles by tweeting *This is just a mock‐up for demonstra6on purposes Wednesday, June 2, 2010

15. ROI + ROE Dashboards for monitoring success Wednesday, June 2, 2010

16. So, don’t just sit there and do nothing! Wednesday, June 2, 2010

17. Take the leap. Wednesday, June 2, 2010

18. It’s not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change. Charles Darwin Wednesday, June 2, 2010

19. “...and you don’t want to be the one looking like an ostrich with its head in the sand...” Azran Osman-Rani, CEO, AirAsia X 5 Aug 2009 Wednesday, June 2, 2010

20. Let’s talk... Email: eye4travel@simpliﬂying.com Twitter: @simpliﬂying Download this presentation (and more) http://bit.ly/SMkeynotes Wednesday, June 2, 2010

How can airlines optimize social media content for maximum conversion?

Recomendados

Recomendados

Más contenido relacionado

Similar a How can airlines optimize social media content for maximum conversion?

Similar a How can airlines optimize social media content for maximum conversion? (20)

Más de SimpliFlying

Más de SimpliFlying (20)

Último

Último (20)

How can airlines optimize social media content for maximum conversion?