WLCA Europe 2012 ebook - How does one maximise ancillary income while maintain competitive advantage? Shashank Nigam, CEO of Simpliflying, was among the industry experts interviewed on his take.

1. www.lowcostairlinesworld.com
presents
Prepare to succeed:
7 ways to
maximise ancillary
income and still
maintain competitive
advantage

2. www.lowcostairlinesworld.com
How can you maximise ancillary income and still maintain competitive
advantage? We posed this question to the airline executives and service
providers who will be attending the World Low Cost Airlines Congress this
year. Find out what the industry experts have to say about what’s next for
ancillaries...
Andreas W.
Željko Romić Schulz
Chief Executive Consultant
Officer Aviation and
Dalmatian.hr Tourism
Shashank
Jochen Schnadt Nigam
Commercial CEO
Director SimpliFlying
Monarch
Airlines
Zhang Wuan
Stefan Pichler
Spokeswoman
Chief Executive
Spring Airlines
Officer
Jazeera Airways
Patrick
Coulomb
Rudolf Christen Director sales
CEO and marketing
Aviaso Inc. Ypsilon.net
AG

3. www.lowcostairlinesworld.com
3. Connect your traveller and reap the
rewards
The next big shift for ancillary revenues will be when airlines start catering to the connected traveller of today. There is
Wi-Fi connectivity at the airport, on the way to the airport, and in-flight too on a number of airlines. These connected
travellers would consume services just like they do on the ground. That gives airlines not only the opportunity to
enhance customer experience, but also find more avenues to drive ancillary revenues.
Imagine an airline getting paid by advertisers for space on the landing page that pops up after a passenger logs on to
in-flight Wi-Fi. Or an airline getting a commission of 1% for all online purchases that the traveller does while in-flight.
And airline partners can vie for a preferred rate.
The connected traveller is set to change the landscape of ancillary revenues for airlines and adaptability will be the key.
Shashank Nigam
CEO
SimpliFlying