Creative Brief for Megaman Productionz

1. Megaman Productionz
Creative Brief: Megamanproductionz.com
Sunday, January 19, 14

2. Target Audience
The target audience of Megamanproductionz.com are men between the ages of 21 and 30 and
consists of rappers, singers, songwriters and music producers. These music artists are looking to
break into the music industry and have an average income of $25-35k annually. They commonly
attend open-mic nights at local venues looking to be scouted by music executives or promote their
music locally. The target audience is looking for low priced music that is of good quality. They use
social media websites such as Facebook, Twitter and YouTube to promote their work and gain
followers. When purchasing instrumentals they use keywords such as: “cheap rap beats”, “buy hip
hop instrumentals” and “beats for sale.”
Sunday, January 19, 14

3. Communication
Objectives
We want artists to know Megaman Productionz will
provide quality music beats/instrumentals for affordable
prices. The main objective is to build awareness around the
Megaman Productionz brand and attract customers to the
website to purchase music beats and instrumentals.
Sunday, January 19, 14

4. Mark ‘Megaman’ Whitaker/
Product Features
The face behind Megaman
Productionz is Mark ‘Megaman’
Whitaker, music producer and
certified audio engineer. Mark is
not just a beat maker, he’s an
established producer that has
produced for Lil’ Wayne and Rick
Ross. Mark also strives on building
relationships with his clients and
artist development.
Sunday, January 19, 14

5. Unique Selling
Proposition
Mark is looking for artists he
can build a long-lasting
relationships with. He likes to
look for raw talent and
providing them with music
and coaching to help them
create a hit song that can
potentially become a radio
hit.
Megamanproductionz.com
will offer these resources.
Sunday, January 19, 14

6. Creativity Strategy
Every beat maker isn’t a producer. Mark has participated in
beat battles where he’s been praised for being an actual
producer. By showing potential clients that Mark is an
established producer we can appeal to those who want an
experienced producer and lead them to the website. We
will do this with photos, videos and even a snippet of a
Megaman Productionz beat that Lil’ Wayne has rapped over.
Sunday, January 19, 14

7. Support Statement
Megaman Productionz will not only offer affordable and
quality produced music, but will aim to build long-lasting
relationships with customers who are looking to take their
music talents to the next level.
Sunday, January 19, 14

8. Slogan
Megaman Productionz offers quality produced beats at
affordable prices
Sunday, January 19, 14

9. Megaman Productionzn
Logo
Sunday, January 19, 14

10. Media
YouTube videos of Mark’s beats that feature an artist the
music resembles.
YouTube videos of Mark in the studio working with artists
and at special events
Photos of Mark in the studio
Megaman Productionz Video News Release
Social Media: Facebook, Twitter, Instagram, Pinterest
Sunday, January 19, 14