SlideShare una empresa de Scribd logo
1 de 9
Keyword Prominence Harish Shetty
Agenda What is Keyword Prominence Keywords are everywhere Importance of Keywords in the title Keywords in body of the webpage Adding images in the webpage
What is Keyword Prominence 	Keyword Prominence refers to the fact that keywords placed in important parts of the webpage are given priority by the search engines. 	As an SEO technique, Keywords should be placed in all parts of webpage to increase the page relevance for the keyword in the SERPs.
Keywords are everywhere 	Search engines give keywords more weight and prominence if they are placed within any of the following locations of the webpage. 	Title of the webpage 	Header, sub header of paragraphs 	In the file name (within the URL) 	Near the start of the page or right at top of the page 	In the start of the new PARA 	Within the meta tags of the webpage (such as the 	description & keywords metatags)
Importance of Keywords in title 	Almost  all major search engines  give prominence to keywords in the title of the webpage.  	While framing the title always keep it brief, keeping in mind to make it as 5-8 word title (up to 66 characters for Google) that includes the keyword/s and describes the essence of what the webpage contains. 	For example, If you are selling an online ebook on hypnosis for $100 and you that is the cheapest such offering on the Internet.  	The Title could read “Online Hypnosis ebook-$100” for the keyword ebook.
Keywords in body of the webpage 	Keywords can be placed in the following location within the body of the webpage for deriving benefits due to the keyword prominence factor: 	At the top of the webpage and beginning of the page 	First paragraphs of information that introduces in the 	webpages to the visitors 	If you are adding sentences in bold text, try to include 	in bold as well 	Within the link titles of hyper links, The link titles are 	used 	to describe the link. <A HREF=“introduction.html”TITLE=“Online Hypnosis 	Ebook”>welcome to online hypnosis ebook</a>
Adding images in the webpage Search engines are unable to read images therefore important keywords related to images should be places in the ALT text of the image. 	<IMG SRC=“header.gif” WIDTH=200 HEIGHT=200 ALT=“hypnosis ebook”> 	Ensure that you also place text links on your page as well, This will ensure the search engine can index all the pages of your site.
Keyword prominence
Keyword prominence

Más contenido relacionado

La actualidad más candente

Anatomy of a blog post for community sherpa 2
Anatomy of a blog post for community sherpa 2Anatomy of a blog post for community sherpa 2
Anatomy of a blog post for community sherpa 2
justinfishaw
 

La actualidad más candente (20)

WordCamp Toronto SEO: How to do better in Google: Optimizing your WordPress S...
WordCamp Toronto SEO: How to do better in Google: Optimizing your WordPress S...WordCamp Toronto SEO: How to do better in Google: Optimizing your WordPress S...
WordCamp Toronto SEO: How to do better in Google: Optimizing your WordPress S...
 
Online Marketing Company, Social Media Marketing, Digital Marketing, Indore, ...
Online Marketing Company, Social Media Marketing, Digital Marketing, Indore, ...Online Marketing Company, Social Media Marketing, Digital Marketing, Indore, ...
Online Marketing Company, Social Media Marketing, Digital Marketing, Indore, ...
 
On page optimization 2014 technique by seo and ppc expert
On page optimization 2014 technique   by seo and ppc expertOn page optimization 2014 technique   by seo and ppc expert
On page optimization 2014 technique by seo and ppc expert
 
On page optimization
On page optimizationOn page optimization
On page optimization
 
Search Engine Optimization Class-12
Search Engine Optimization Class-12Search Engine Optimization Class-12
Search Engine Optimization Class-12
 
Seo plan
Seo planSeo plan
Seo plan
 
On-Page Optimization | SEO On page
On-Page Optimization | SEO On pageOn-Page Optimization | SEO On page
On-Page Optimization | SEO On page
 
Seo
SeoSeo
Seo
 
Seo and its techniques
Seo and its techniquesSeo and its techniques
Seo and its techniques
 
What is seo
What is seoWhat is seo
What is seo
 
Search Engine Optimization Class-7
Search Engine Optimization Class-7Search Engine Optimization Class-7
Search Engine Optimization Class-7
 
Training program SEO
Training program SEOTraining program SEO
Training program SEO
 
UProRevs-User Profile Relevant Results
UProRevs-User Profile Relevant ResultsUProRevs-User Profile Relevant Results
UProRevs-User Profile Relevant Results
 
On page seo
On page seoOn page seo
On page seo
 
SEO - On Page | Off Page | Deep Linking | Link Building | Articles |Blogs | C...
SEO - On Page | Off Page | Deep Linking | Link Building | Articles |Blogs | C...SEO - On Page | Off Page | Deep Linking | Link Building | Articles |Blogs | C...
SEO - On Page | Off Page | Deep Linking | Link Building | Articles |Blogs | C...
 
SEO On Page & Activities 2018
SEO On Page & Activities 2018SEO On Page & Activities 2018
SEO On Page & Activities 2018
 
Search Engine Optimisation for Beginners
Search Engine Optimisation for BeginnersSearch Engine Optimisation for Beginners
Search Engine Optimisation for Beginners
 
Seo content writing guide
Seo content writing guideSeo content writing guide
Seo content writing guide
 
Sahejpreet SEO basics
Sahejpreet SEO basicsSahejpreet SEO basics
Sahejpreet SEO basics
 
Anatomy of a blog post for community sherpa 2
Anatomy of a blog post for community sherpa 2Anatomy of a blog post for community sherpa 2
Anatomy of a blog post for community sherpa 2
 

Similar a Keyword prominence

Direct Marketing SEO
Direct Marketing SEODirect Marketing SEO
Direct Marketing SEO
AlexisK
 
SEO ARTICLES - CHECKLIST ETC
SEO ARTICLES - CHECKLIST ETCSEO ARTICLES - CHECKLIST ETC
SEO ARTICLES - CHECKLIST ETC
Harshil Shah
 

Similar a Keyword prominence (20)

On page seo
On page seoOn page seo
On page seo
 
Website Content Worksheet
Website Content WorksheetWebsite Content Worksheet
Website Content Worksheet
 
Key Word Planner & Seo's Strategies
Key Word Planner & Seo's StrategiesKey Word Planner & Seo's Strategies
Key Word Planner & Seo's Strategies
 
Useful Seo Tips
Useful Seo TipsUseful Seo Tips
Useful Seo Tips
 
Direct Marketing SEO
Direct Marketing SEODirect Marketing SEO
Direct Marketing SEO
 
Seo Training
Seo TrainingSeo Training
Seo Training
 
seo
seoseo
seo
 
Seo Training
Seo TrainingSeo Training
Seo Training
 
"Mastering On-Page SEO Optimization for PDFs: A Comprehensive Guide" .pptx
"Mastering On-Page SEO Optimization for PDFs: A Comprehensive Guide" .pptx"Mastering On-Page SEO Optimization for PDFs: A Comprehensive Guide" .pptx
"Mastering On-Page SEO Optimization for PDFs: A Comprehensive Guide" .pptx
 
unit 3 dm.pptx
unit 3 dm.pptxunit 3 dm.pptx
unit 3 dm.pptx
 
Z05 etano meta_tags
Z05 etano meta_tagsZ05 etano meta_tags
Z05 etano meta_tags
 
Seo tips and tricks
Seo tips and tricksSeo tips and tricks
Seo tips and tricks
 
Beginner On Page SEO Principles
Beginner On Page SEO PrinciplesBeginner On Page SEO Principles
Beginner On Page SEO Principles
 
Sunita seo power point file
Sunita seo power point fileSunita seo power point file
Sunita seo power point file
 
SEO On Page Activities 2014
SEO On Page Activities 2014SEO On Page Activities 2014
SEO On Page Activities 2014
 
SEO ARTICLES - CHECKLIST ETC
SEO ARTICLES - CHECKLIST ETCSEO ARTICLES - CHECKLIST ETC
SEO ARTICLES - CHECKLIST ETC
 
SEO for Business Catalyst Websites - Partner Orientation Webinar
SEO for Business Catalyst Websites - Partner Orientation WebinarSEO for Business Catalyst Websites - Partner Orientation Webinar
SEO for Business Catalyst Websites - Partner Orientation Webinar
 
T7
T7T7
T7
 
SEO Recommendations for WordPress
SEO Recommendations for WordPressSEO Recommendations for WordPress
SEO Recommendations for WordPress
 
On page-search-engine-optimization
On page-search-engine-optimizationOn page-search-engine-optimization
On page-search-engine-optimization
 

Último

Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Victor Rentea
 

Último (20)

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 

Keyword prominence

  • 2. Agenda What is Keyword Prominence Keywords are everywhere Importance of Keywords in the title Keywords in body of the webpage Adding images in the webpage
  • 3. What is Keyword Prominence Keyword Prominence refers to the fact that keywords placed in important parts of the webpage are given priority by the search engines. As an SEO technique, Keywords should be placed in all parts of webpage to increase the page relevance for the keyword in the SERPs.
  • 4. Keywords are everywhere Search engines give keywords more weight and prominence if they are placed within any of the following locations of the webpage. Title of the webpage Header, sub header of paragraphs In the file name (within the URL) Near the start of the page or right at top of the page In the start of the new PARA Within the meta tags of the webpage (such as the description & keywords metatags)
  • 5. Importance of Keywords in title Almost all major search engines give prominence to keywords in the title of the webpage. While framing the title always keep it brief, keeping in mind to make it as 5-8 word title (up to 66 characters for Google) that includes the keyword/s and describes the essence of what the webpage contains. For example, If you are selling an online ebook on hypnosis for $100 and you that is the cheapest such offering on the Internet. The Title could read “Online Hypnosis ebook-$100” for the keyword ebook.
  • 6. Keywords in body of the webpage Keywords can be placed in the following location within the body of the webpage for deriving benefits due to the keyword prominence factor: At the top of the webpage and beginning of the page First paragraphs of information that introduces in the webpages to the visitors If you are adding sentences in bold text, try to include in bold as well Within the link titles of hyper links, The link titles are used to describe the link. <A HREF=“introduction.html”TITLE=“Online Hypnosis Ebook”>welcome to online hypnosis ebook</a>
  • 7. Adding images in the webpage Search engines are unable to read images therefore important keywords related to images should be places in the ALT text of the image. <IMG SRC=“header.gif” WIDTH=200 HEIGHT=200 ALT=“hypnosis ebook”> Ensure that you also place text links on your page as well, This will ensure the search engine can index all the pages of your site.