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Looking good on the
           platform

   Sharon Connolly
 Average woman spends
  $2,000 a year on their
  wardrobe but only
  wear 30% of their
  clothes
 Women spend eight
  years of their life
  shopping
 the average
  woman spends
  $18,000 on
  make-up in her
  lifetime


     (£121 per year spend – Who are they kidding?)
Deciding what to wear?

         3,276 Hours
BAD
HAIR
DAY ?
How does that
apply to me as
a speaker?
Mirror
Fish
GEN Y knows what you don’t know
It’s not about your attitude to
      dressing and fashion

It’s about what your audience
       thinks and knows
Worry

Big Time
Pay Attention
Yep You!
Time to get….


 Fabulous
Personal Packaging
 Colour
 Personality
 Style
   • Appropriate
   • Flattering
   • Current
Colour Management
Dark Authoritative

Medium Approachable
BRIGHT Confident Creative
LIGHT Ineffectual

Cultural diversity?
Industry appropriate?
Understand Personal
Colour Pattern
Fashion
Personality
Style Personality

Classic   Dramatic   Romantic   Natural
Classic   Dramatic   Romantic   Natural
scruffy   lazy   outdated   deluded
Think about what you
actually like to wear
What do I wear in 2011?
Remember…
   Gen Y knows
   250 millisecond snap judgement
   Part of your personal & corporate brand
   Get paid more because you look like you’re
    worth it
Details
   Belt and shoes colour match
   Black shoes formal, brown informal
   Socks match shoes
   Smart shoes thin soles
   Short tidy hair, thinning hair cropped short
   Small angular glasses, frameless or bold
   Phone/laptop, ipad etc in a “man bag”
• Shoes and bag DO NOT match. tone, or highly
  contrast with statement bag
• Polished make-up
• Knee length or slightly above knee hemlines
• Sleek 40’s style silhouette
• Power Dressing
• Stiletto heels
• Short neat dark nails
Fabulous or
Fish
Fabulous of Fish Checklist?
   Current?
   Admired?
   Brand Reflective?
   Appropriate?
   Groomed?
   Organised?
   Consistent?
   Advertised?
Sharon Connolly

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Notas del editor

  1. Read more: http://www.dailymail.co.uk/femail/article-1092100/Women-spend-1-000-year-wardrobe-wear-30-clothes.html#ixzz1VAhLd672
  2. http://www.dailymail.co.uk/femail/article-419077/Women-spend-years-life-shopping.html#ixzz1VAfukZu5The poll of 3,000 women, conducted by GE Money, revealed they make an average of 301 shopping trips per year, lasting a total of 399 hours and 46 minutes.Read more: http://www.dailymail.co.uk/femail/article-419077/Women-spend-years-life-shopping.html#ixzz1VAgAncPH
  3. Read more: http://www.dailymail.co.uk/femail/article-1256595/Face-value-How-average-woman-spend-9-000-make-lifetime.html#ixzz1VBwcsxpz
  4. http://www.telegraph.co.uk/news/newstopics/howaboutthat/2578041/Women-spend-3276-hours-getting-ready.html
  5. 11.10
  6. 11.15